illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. Society has been so glued to our mobile devices that mobile and technology companies develop features and applications that help further integrate our lives into our devices and make everyday tasks that much easier. Let’s face it: using our phones is second nature.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Media Math

FEBRUARY 19, 2023

LinkedIn Twitter Facebook Email We spoke in our last blog post about digital advertising’s sizable contribution to scope 3 emissions despite using little paper or ink in the end-to-end campaign-creation process. Consider dynamic creative optimization to deliver better, fewer ads. Reducing the video creative length.

Media 52

Media Viewability A/B Testing Electronics 52

VideoWeek

AUGUST 12, 2022

1 Sees Fall in Ad Revenues. The broadcaster said these results were positive, given that ad revenues in Q2 last year were particularly strong, and in light of the current global macroeconomic context. Top Stories. ProSiebenSat.1 German broadcasting group ProSiebenSat.1 billion to €4.375 billion. billion to €4.375 billion.

Advertising 98

Advertising GDPR Banner Healthcare 98

AdvertiseMint

NOVEMBER 21, 2023

Have you ever wondered how brands serve up eerily precise ads and recommendations just for you? More and more companies are using AI for marketing and advertising in powerful ways. Or generate thousands of ad variations to boost performance? Use machine learning technology to optimize ad targeting and budgets.

Machine Learning 52

Machine Learning Marketing Audience Conversion 52

AdvertiseMint

JANUARY 21, 2024

In this guide, we’ll discuss 25 of the best marketing automation tools. It will equip you to choose the best fit for your business. You’ll learn: What marketing automation software do Why you need to use automation How to assess automation tools I aim to demystify marketing automation solutions.

Marketing 52

Marketing eCommerce Non-Profit Pop-Up 52

Clearcode

JUNE 15, 2023

These technologies are particularly relevant to the advertising technology (AdTech) industry, which relies heavily on user data to display target and personalized ads and measure their effectiveness. In this blog post, we’ll explore the benefits of PETs in AdTech and the challenges that come with implementing them.

Machine Learning 52

Machine Learning GDPR Advertising Audience 52

Martech

MARCH 15, 2022

This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. This guide is meant to give marketers a comprehensive overview of not only what adtech is, but how it is evolving and shaping the future of marketing. We’ll cover: What is adtech?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. It is not surprising, as there is an increasing preference for CTV over linear television.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Lemonads

JUNE 10, 2021

How to find affiliate programs in your niche to keep your affiliate income blooming. If you are into reviewing tech you can’t just go and promote cat food… that would confuse your public for sure, right? As you are into parenthood, start typing kids… or how dads… and let google give you some ideas. First, find a good subject.

Affiliates 52

Affiliates SEO Food Education 52

Smart-Hub

NOVEMBER 6, 2023

It is an important component of any modern company’s advertising strategy. In this exploration, we embark on a comprehensive journey through the realm of advertising methodologies, venturing deep into the perennial debate: Programmatic vs Direct Ads. Selecting the appropriate advertising approach is of paramount importance.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

NewProgrammatic

MARCH 15, 2022

Everyone has seen search ads, everyone has used search ads… and almost everyone loves paid search advertising. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads? Search Engine Text Ads (eg. Product Listing Ads (eg.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Monetize More

JUNE 2, 2022

With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Martech

OCTOBER 14, 2021

Oftentimes these jobs are done asynchronously using a myriad of third-party tools, which despite everyone’s best intentions, leads to challenges with the reliability and speed of lead processing. On the one hand, the proliferation of SaaS means teams across the organization can find best-in-class solutions for their use cases.

ROI 103

ROI Marketing MarTech 103

Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. The technology around ad display and viewing has also seen tremendous changes over the years and made way for the new disciple “AdTech. What is AdTech?

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

AdvertiseMint

JULY 16, 2023

How Does TikTok Live Shopping Work? How to Go Live on TikTok 5 Ideas for TikTok Live Shopping Format Tips for Succeeding in a TikTok Livestream Final Thoughts on TikTok Live Shopping Frequently Asked Questions on TikTok Live Shopping What is TikTok Live Shopping? How Does TikTok Live Shopping Work? Who Can Go Live on TikTok?

Pop-Up 52

Pop-Up Audience Media Education 52

Lemonads

FEBRUARY 5, 2021

In this article you will discover the best SAAS solutions to create your affiliate program in 2021. It’s estimated that roughly 4 out of 5 companies currently employ affiliate marketing as part of their overall advertising strategy and this number shows no signs of slowing down.

Affiliates 52

Affiliates Marketing ROI CPA 52

VideoWeek

OCTOBER 1, 2022

Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Interpublic Group-owned media agency Magna this week released an updated ad revenue forecast running up to the end of 2023, predicting that while CTV revenues are set for a strong two tears, other TV ad revenues will suffer next year due to macroeconomic conditions.

Agency 52

Agency Media Non-Profit Retail 52

NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. The trust is being built by allowing them to choose who should be processing it and for what purposes. UX-centric approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Smart-Hub

AUGUST 2, 2022

Once a company has customized the product with its brand’s feel and look, it can start selling the product as its own revenue and share the commission with the service provider or technology. Also, White Label helps to focus solely on the development of your company and not invest resources in marketing and promotion.

Ad Ops 40

Ad Ops Ad Server Advertising Retargeting 40

VideoWeek

NOVEMBER 11, 2022

The company has also looked into rights deals for the Women’s Tennis Association and cycling leagues. The company’s recent introduction of ads will help it to more effectively monetise any sports rights it does buy. Top Stories. Netflix Moves Into Live Streaming, Explores Acquisitions of Sports Rights and Leagues.

Media 52

Media Retargeting Non-Profit Entertainment 52

VideoWeek

MAY 12, 2023

Musk added he will transition to the role of CTO and executive chair in the next few weeks. Yaccarino is well known throughout the ad industry thanks to her time at NBCU, where she has spent more than a decade, and she was a key figure in the launch of NBCU’s ad-supported streaming service Peacock.

Advertising 52

Advertising Entertainment Media Non-Profit 52

Lemonads

MARCH 20, 2020

This means that a company must increase its potential client base and undertakes a 10,000 lead CPA plan. Let us tell you more about CPA, who can use it, how it works and all the strategies to become an affiliate. There are numerous blogs that use traditional, scarcely efficient promotional campaigns. What is CPA?

CPA 52

CPA Affiliates Retail Banner 52

Single Grain

DECEMBER 8, 2020

In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business. Most importantly, you will learn why T-shaped marketers are the best fit for your start-up now. You need to look for a person wearing many hats. What Is a T-shaped Marketer?

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Smart-Hub

NOVEMBER 1, 2023

Have you noticed how many times a day you usually go online? And each of these media actually has ads built into them. The more opportunities you have in your ad environment, the more deals can happen in your ad exchange. These ads are commonly used in gaming apps, news apps, and content-rich websites.

Mobile Ads 67

Mobile Ads Advertising Banner Ad Exchange 67

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Read this blog post to learn about the process of building a DSP. How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Single Grain

JULY 29, 2019

Thinking about blogging? Well, before you do anything else, you have to choose a blogging platform. Click here to download your free guide right now! " class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Coding Knowledge.

SEO 80

SEO Banner Audience Marketing 80

Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. I’m sure you must have heard about the Display Luma.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

NOVEMBER 18, 2022

There are many steps and parties in the ad buying and selling process, and a header bidding wrapper is one of them. These tech solutions are key to making ad auctioning quick and seamless. But how do they do that exactly? How Does a Header Bidding Wrapper Work? How Does a Header Bidding Wrapper Work?

Header Bidding 77

Header Bidding Real Estate CPM Ad Inventory 77

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. RhythmOne Multi-platform Ad Exchange offering solutions for mobile app developers and web publishers.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

APRIL 17, 2023

But with so many tools and platforms available, it can be challenging to determine which ones are best suited for your business. In this blog post, we’ll take a closer look at what MarTech is, what role it plays in your company, and how you can develop a MarTech stack that works for you. What Is a MarTech Stack?

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

AUGUST 7, 2019

We have created a list of the best WordPress SEO plugins that are highly regarded within the SEO community. We have created a list of the best WordPress SEO plugins that are highly regarded within the SEO community. The Yoast SEO plugin has long since been regarded as one of the best WordPress SEO plugins.

SEO 101

SEO Banner Media Conversion Rate 101

Lemonads

SEPTEMBER 2, 2021

There’s a chance you’re already working with affiliate marketing and you are exploring new ways to increase your passive income, or you are completely new to this and you want to know-how are all those YouTubers making a living. The advertiser is the company that wants to sell a product or service. What is Affiliate Marketing?

Affiliates 52

Affiliates Marketing Click Through Rate Audience 52

Single Grain

AUGUST 6, 2020

As the industry has grown, tech companies and startups have expanded their offerings to meet the surge in demand. This means that new entrepreneurs and business vets alike have a large variety of ecommerce website building tools to choose from. Best for Artists: BigCartel. Best for SEO: 3DCart.

eCommerce 90

eCommerce SEO Shipping Marketing 90

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. We work harder.

SEO 145

SEO A/B Testing Click Through Rate Conversion 145

Karola Karlson

SEPTEMBER 27, 2023

In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. Presently, Karola has become one of the best-known marketers in Estonia. For the past few years, Karola has been freelancing for companies across the EU and the US.

Marketing 52

Marketing Fashion Media Non-Profit 52

Single Grain

JANUARY 20, 2020

Any marketer who has dealt with a SaaS company will attest to the fact that marketing that kind of business is uniquely challenging. Many SaaS companies find it hard to grow their business because they don’t really understand their specific buyer personas and are thus collecting useless data: ?How What exactly is SaaS?

SEO 130

SEO Conversion Audience A/B Testing 130

Single Grain

FEBRUARY 24, 2023

These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Top B2B Marketing Agencies Here is our curated list of the best B2B agencies to help promote your B2B brand’s products and services. Why Choose Single Grain? ‘re alLooking to boost your B2B marketing game in 2023?

Agency 59

Agency Marketing SEO Conversion Rate 59