Martech
JANUARY 22, 2025
Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it.
Adweek
JANUARY 28, 2025
One late night in Backus' basement, he scrolled past a banner ad for Crash the. He was 21 years old and, along with his friend Wes Phillips, was trying to get his video production company off the ground. Things weren't going well.
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Lemonads
MARCH 19, 2021
You are a food blogger , you have a recipe youtube channel , a food dedicated Instagram , you have a cooking recipes website or you are another kind of digital content creator pushing content about gastronomy , or food in general? If so, you will love this list of the best food affiliate programs.
Ad Monsters
AUGUST 23, 2022
Although, magazines went through a very difficult time because buying ads through print was expensive relative to buying display and banner ads on the website.” . This astute assessment to move to online publishing, which Killion refers to as the first iteration, allowed Complex Networks to thrive through the recession at the time.
Martech Series
NOVEMBER 10, 2022
In-game advertising is anything like digital video ads, banners, audio ads, and mini-games presented on the gaming screen. Initially, the campaign ran as a mobile web banner. The moment any user clicked the banner, the game expanded to full screen mode. So, why are we discussing the impact of these digital games here?
Martech Series
SEPTEMBER 29, 2022
This is essential given 84% of growth for the top 50 CPG major categories is taking place outside of traditional food, mass and drug channels. Panelists also need to meet a retailer diversity threshold (averaging 50+ banners per year).
Basis
AUGUST 18, 2022
Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe. Will a Grubhub+/Food Network GO bundle be next? Digital Advertising Regulation in 2022: What Marketers Need to Know [:06].
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