InMobi
JUNE 9, 2020
Video Ads Deliver Higher Engagement Programmatic videos have delivered an increase in overall Click-Through Rate (CTR) by 3X compared to the aggregate overall CTR of other ad formats. When compared to banner ads, video ads deliver 4X higher engagement 2.Engagement the CTR of banner ads Vertical videos offer 1.5X
Monetize More
JUNE 22, 2022
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. It also serves ads to other apps through the audience network feature.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digiday
FEBRUARY 22, 2023
of the share of categories, while beauty products and food each account for more than 7%, per McKinsey. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates.
InMobi
SEPTEMBER 7, 2016
Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. For example, an online food ordering platform can draw customers by showcasing video storyboards with the cuisine on offer during lunch or dinner hours.
InMobi
SEPTEMBER 19, 2019
Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.
Kevel
MARCH 28, 2022
Cost-per-click (CPC) is a riskier model for publishers, since it introduces an unknown factor: click-through rates (CTRs). If you show an advertiser's ads and nobody clicks on them, you’ve “wasted” those impressions and make nothing. How granular do you want your rate card to be?
Monetize More
SEPTEMBER 8, 2022
Good luck shoehorning a dog food affiliate link into a crypto article. You can also look through affiliate networks for affiliate opportunities. You won’t be making any money unless your affiliate link is clicked. This will encourage a higher click-through rate on your affiliate link.
Expert insights. Personalized for you.
52 
Let's personalize your content