Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. It also serves ads to other apps through the audience network feature.

Ad network 52

Ad network Fill rate Banner CPM 52

InMobi

SEPTEMBER 19, 2019

Some food for thought from InMobi’s 2019 Mobile Programmatic Advertising Trends report : In the U.S. in Q1 2019, click-through rates (CTRs) for video ads were over 2x greater than native CTRs and over 10x greater than CTRs for banners on average. In Q1 2019, the average CTR for a video ad in the U.S. was 3.16%.

Advertising 52

Advertising Viewability Video Ads Demand Side Platform 52

Single Grain

AUGUST 1, 2023

Traditional display ads can appear as a banner on the top or bottom of the page or even to the side. These banner ads look sales-y, and website visitors usually ignore them. For example: Native ads generate more click-through rates than display advertising. Social media especially makes sharing easy.

Native Advertising 52

Native Advertising Advertising Brand Awareness Banner 52

Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! There are different types of display ads, such as banner ads, interstitial ads, and rich media ads.

Click Through Rate 59

Click Through Rate CPC Conversion Rate Conversion 59

Single Grain

JULY 31, 2019

Forget just banner ads – mobile advertising formats today include SMS text messages, interactive ads, rich-media ads, push notifications , click-to-call ads and in-app interstitials. Click here to download your free guide right now! click-through rate (compared to just 3.9% 23% of U.S.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100