Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

Martech Series

JUNE 24, 2022

Launches Creative Marketplace of premium ad templates and components, for 10x faster responsive display campaign development. Several launch partners include: New Audio Display Ads powered in partnership with Adsonica. New Advanced Video Display Ads powered in partnership with AffinityX.

Rich Media 92

Rich Media Brand Awareness MarTech Agency 92

AdvertiseMint

DECEMBER 2, 2023

Creating display ads that effectively grab attention and drive conversions on the Google Display Network can be tricky. The solution lies in understanding what makes a great display ad “clickable.” ” And the best way to get that understanding is to study successful display ad examples. .”

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Ad Monsters

MAY 20, 2024

From the expansion of their Smart Outcomes suite to the introduction of Smart Acquisition solutions, Samsung is setting new standards in ad performance and audience engagement. This solution is now scaled for your brand whether you are a pizza company, a DTC brand, or streaming media company.

Audience 58

Audience Machine Learning Real Estate ROI 58

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. The display Lumascape is based on the supply chain model comprising of various parties. The Display Lumascape is also known as the Luma Landscape.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. Display spend also grew by 6 percent, hitting £10.4 billion, mostly driven by standard display ads. Retail media investment totalled £176.4 billion, an 11 percent increase on 2021.

Retail 59

Retail Video Ads Media Advertising 59

Martech

JANUARY 7, 2022

That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. To us, that was kind of a waste of media dollars.”. Here are some ways Kuperstein recommends marketers use display advertising to improve sales pipelines. Adopt a unified funnel to align marketing and sales.

Display Advertising 113

Display Advertising MarTech Impressions Marketing 113

Brid.tv

SEPTEMBER 26, 2022

Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. hide ] What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Two of the most commonly used channels are programmatic display advertising and paid search advertising. Paid Search vs. Display Advertising. Differences Between Paid Search and Programmatic Display Ads.

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

Brid.tv

MARCH 21, 2023

While many publishers nowadays have VOD content they can monetize, display ads are still the most prominent in the industry. Table of Contents [ hide ] What Is Display Advertising? Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Through Connect, buyers can: Onboard your own CRM data to build first-party audience planning and activation strategies.

Audience 62

Audience Media Viewability Cookies 62

Media Math

JUNE 21, 2023

Wimbledon’s wealthier audience is 3.3X Price Floor Range: Display – $1.00-$3.00 Price Floor Range: Display – $1.00-$3.00 Combine with MediaMath Audiences shopper data at no additional cost! hours watching cable TV per week and 11.7 hours per week on the Internet. CPM, Video – $5.00-$9.00

Audience 52

Audience Geo targeting Advertising CPM 52

Smarty Ads

MAY 3, 2023

Rich media ads are a type of online display advertising that goes beyond the traditional banner or text ads by incorporating more interactive and engaging elements such as videos, animations, audio, and other multimedia features. Rich media ads are designed to grab the viewer's attention and provide a more.

Rich Media 52

Rich Media Audience Media Banner 52

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Ad Monsters

MAY 16, 2024

As the digital media industry looks forward to a cookieless world, attention metrics are becoming paramount for publishers and advertisers. In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers.

Viewability 96

Viewability Impressions CPM Audience 96

Martech Series

AUGUST 22, 2022

PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users.

Audience 96

Audience Native Advertising eCommerce MarTech 96

VideoWeek

JULY 19, 2023

IPG Mediabrands, Interpublic Group’s media arm which encompasses media agencies including Magna, Initiative, UM, and Mediahub, has announced the launch of a new unified retail media solution which is designed to help advertisers manage their investments across different retail media offerings.

Retail 98

Retail Media Audience Agency 98

AdvertiseMint

JANUARY 19, 2024

Finding the right audience is key in marketing. Wondering how to find your target audience and grow your business in leaps and bounds? In 2018, Tom launched a vegan food company without figuring out his audience first. Focusing on this target audience made sales jump 81% in a year! But What is a Target Audience?

Audience 52

Audience Food Non-Profit Real Estate 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

OCTOBER 18, 2022

As Gen Z increasingly dominates the digital marketplace, brands are expanding the role of social media in their marketing mix. ” Online commerce is changing with this generation — influencers and everyday consumers, promoting and shopping for particular products on social media apps, are helping expand digital commerce. .”

Audience 56

Audience Media Fashion Entertainment 56

Digiday

FEBRUARY 13, 2023

Subscribe: Apple Podcasts • Stitcher • Spotify A reckoning that most media companies contend with, Blavity Inc has started the revenue diversification efforts of moving from a display advertising-first business model to include more reader revenue options, like commerce. But video definitely is king for us.

Affiliates 58

Affiliates Audience Display Advertising Conversion 58

Martech Series

JULY 6, 2022

Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences. TikTok reaches a large number of young audience members that we have trouble addressing on our existing channels,” said Sophie Creitz, Senior Social Manager, Kapten & Son. “We

Audience 75

Audience eCommerce Retail Entertainment 75

Ad Rants

MAY 28, 2024

This powerful tool captivates and maintains the attention of online audiences by leveraging visuals like images, videos, and infographics to craft stories in ways that text alone cannot. Impact on Audience Engagement: Visuals are amazingly potent in attracting and keeping an audience's attention.

Conversion Rate 165

Conversion Rate Communications Audience Real Estate 165

Ad Monsters

JANUARY 23, 2023

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Second, ensure the vendor lets you determine the context in which your ads are displayed. Geolocation : Ads shown to users in specific regions.

Audience 89

Audience Marketing ROI Conversion 89

Advendio

NOVEMBER 28, 2022

In this blog post, we’ll showcase the most important integrations for media buying & selling included in the ADvendio ONE solution that we’re looking forward to introducing to our clients for 2023 and beyond. Media Buying Connections for More Effective Campaigns. Google Display & Video 360. Xandr Invest.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Digiday

JULY 25, 2023

Ad tech company PubMatic on Tuesday launched its commerce media offering, as the retail media business continues thriving. PubMatic’s Convert is a self-service advertising platform for commerce media built on the company’s global cloud infrastructure. Continue reading this article on digiday.com.

Retail 63

Retail Media Ad Tech Audience 63

Brid.tv

MAY 26, 2023

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. channel — aka viewers who haven’t visited the page in the last 90 days, according to David Spiegel, chief revenue officer of Betches Media. Podcasts discovery via Shorts Does ChatGPT save journalists time?

Audience 54

Audience Media Demand Side Platform Finance 54

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. This technology has evolved from simply displaying a single offering.

Media 67

Media CPC Retail Impressions 67

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Big Win For Minority-Owned Media LdJ: This partnership is a big win for minority-owned media companies.

Media 94

Media Native Advertising Cookies Ad Tech 94

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.” And should you be as well?

Media 52

Media Geo targeting Display Advertising Audience 52

Martech Series

OCTOBER 31, 2022

Azerion has announced the acquisition of [M]media B.V., a leading sales house, tech partner and intermediary for publishers and advertisers in the Dutch digital advertising space with a strong focus on sports, lifestyle and automotive audiences. M]media generated approximately €9.4 million gross revenue in 2021.

Media 84

Media Advertising Native Advertising MarTech 84

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Ad Monsters

FEBRUARY 6, 2024

The Senate Judiciary Committee grilled prominent social media CEOs on Wednesday, pressing them about alleged platform safety issues for minors. The hearing commenced with recorded testimonies from youth and parents who reported exploitation on social media. Senators then questioned social media execs: X CEO Linda Yaccarino, Snap Inc.

Media 52

Media Ad Ops Audience Marketing 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When do we use Discovery Ads?

Audience 52

Audience A/B Testing Click Through Rate CPA 52