Automatad Inc.

OCTOBER 26, 2023

Online video content is booming, and so are video ads. Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers?

Video Ads 52

Video Ads Ad Server Banner Ad network 52

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Brid.tv

JUNE 30, 2023

Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

Video Ads 52

Video Ads Marketing Native Advertising Audience 52

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. Meta saw 16.6% There were more than 1.1

Media 109

Media Marketing Machine Learning MarTech 109

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. The Media Ratings Council (MRC) confirmed this week that its audit committee has voted to maintain its suspension of Nielsen’s accreditation. Top Stories. The Week in Tech.

Video Ads 52

Video Ads Retail Audience Media 52

Martech

OCTOBER 25, 2021

An impact on a business like Facebook, which is consumed on iPhones by a huge segment of its audience, was widely predicted. How Jagran New Media doubled video ad revenue with a managed AdOps service. Jagran New Media, a leading publishing house in India, had a revenue problem. Editorial Director.

Video Ads 111

Video Ads SEO Ad Server Ad network 111

Martech Series

JANUARY 3, 2023

Discovery to measure cross-screen campaigns across the global media and entertainment company’s iconic portfolio of sports, news, lifestyle, and premium entertainment brands. Following the completion of a first-of-its-kind test-and-learn for alternative measures of video ad performance, Warner Bros. Discovery Prime portfolio.

Audience 82

Audience Entertainment Ad Inventory MarTech 82

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

FEBRUARY 9, 2023

With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization? FAQ What Is Video Ad Monetization? FAQ What Is Video Ad Monetization?

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Video Ads Header Bidding Viewability Fill rate 52

Martech Series

NOVEMBER 18, 2022

. “Advertisers are beginning to move away from META and YouTube and towards TikTok to reach their vast follower base,” said Maria Rua Aguete Senior Director in Omdia’s Media and Entertainment practice group. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

Video Ads eCommerce Advertising Entertainment 91

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

Video Ads 52

Video Ads Retail Media Ad Tech 52

Monetize More

OCTOBER 6, 2022

What are Rewarded Video Ads? Rewarded ads are advertisements that reward users for watching or clicking ads within a game or app in exchange for an in-game reward, such as more lives or more in-game currency (stars, coins, hearts, etc). How Rewarded Video Ads Work? You accept the offer and then watch an ad.

Video Ads 52

Video Ads Ad network Click Through Rate Ad Exchange 52

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. Short form content is continuing to grow The rise of TikTok has brought about massive change in the world of social media. These changes directly impact advertisers.

Media 89

Media Audience Ad Tech Video Ads 89

Digiday

OCTOBER 27, 2022

Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and other platforms like YouTube. So you kind of need to pick your bets.

Video Ads 63

Video Ads Ad Inventory Audience Ad Targeting 63

Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. Other media companies like E! WSJ’s Buy Side execs hope Twitter audiences will tune into its live stream shopping shows to convert viewers into consumers.

Audience 55

Audience Media Advertising Pop-Up 55

Digiday

JANUARY 29, 2023

As the various segments of the video industry slowly prepare for an upfront season that will start around the beginning of second quarter 2023, one corner of the business hopes it can secure a slightly bigger share of dollars — the cinema ad firms of National CineMedia (NCM) and Screenvision.

Video Ads 63

Video Ads Media Advertising Brand Awareness 63

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. Natalist has spent the last year focused on brand awareness and expanding its audience, according to Jenifer Dasho, Everly Health’s CMO and Natalist’s general manager. This year, U.S.

Video Ads 52

Video Ads Brand Awareness Audience Entertainment 52

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 52

Video Ads Demand Side Platform Impressions Brand Awareness 52

Brid.tv

FEBRUARY 19, 2024

Why Use Native Video Ads? Why Choose Native Over Instream Video Ads? What Makes Our Native Video Advertising Solution Different? TargetVideo for Advertisers What Is Native Video Advertising? Native video advertising refers to video ads that match the content and function of the website on which they appear.

Advertising 80

Advertising Video Ads Click Through Rate Native Advertising 80

Digiday

AUGUST 27, 2023

It’s no secret among media sellers of video ad time that this almost-concluded upfront marketplace, representing more than $20 billion in advertiser dollars, was a buyer’s market. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

Media 62

Media Video Ads Audience Advertising 62

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. They have built a big audience of fans who follow them.

Media 52

Media Fashion Audience Food 52

VideoWeek

JULY 25, 2023

Convert will handle monetisation and optimisation across formats, helping retail companies spin up ad sales on their owned and operated sites, and run audience extensions on third-party media. Several, including PubMatic, have also been playing a bigger role in activating publishers’ audience data.

Media 52

Media Header Bidding Retail eCommerce 52

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 53

Audience Marketing Video Ads Entertainment 53

Ad Tech Daily

MARCH 17, 2023

The acquisition broadens JW Player’s end-to-end […] The post JW Player Acquires InPlayer to Expand Its Monetization and Audience Insights Offering appeared first on Ad Tech Daily.

Audience 80

Audience Ad Tech Video Ads Media 80

Ad Tech Daily

APRIL 6, 2023

FreeWheel to help Estrella Drive Value and Monetization for its Valuable connected TV Hispanic audience LOS ANGELES — Estrella Media, the transformative Spanish-language media company serving a diverse multiplatform Hispanic audience in the US, today announced that it has partnered with FreeWheel, a global technology platform for the TV advertising (..)

Media 77

Media Advertising Ad Tech Audience 77

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners that includes Paramount, Roku and Samsung Ads. Live Event Ads. and Canada found on LinkedIn.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S.

Audience 60

Audience Entertainment Media Brand Awareness 60

Digiday

NOVEMBER 11, 2022

Despite being one of the hottest apps on the planet, not every business has mastered the power and reach of TikTok ads for boosting engagement and sales. As the world’s fastest-growing social platform, TikTok practically requires brands to have good quality lifestyle videos if they hope to stand out.

Audience 59

Audience Video Ads Marketing Media 59

Martech

AUGUST 29, 2023

Gamers “can’t stand” video ads. They don’t like banner and display ads either. and IDC examines the in-game ad formats most popular with marketers and users. There are huge opportunities, especially as this can be a somewhat captive audience once immersed in a game. Popular with users.

Advertising 85

Advertising Banner Video Ads Audience 85

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. Regardless of which platform you choose, you must engage your audience and capture their attention. TikTok’s Re: Make campaign.

Media 109

Media Marketing Non-Profit Audience 109

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Media 52

Media Marketing Audience Ad Tech 52

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

Audience 70

Audience Ad Tech Ad Audience Ad network 70

Martech Series

FEBRUARY 16, 2023

The expansion of our relationship with SpringServe will allow us to leverage the proven Tiles technology to enable advertisers to deliver innovative and contextually relevant content and messaging to engaged audiences where they’re watching,” said James Collins, SVP Media, at Rakuten Advertising.

Advertising 90

Advertising Video Ads Audience MarTech 90

VideoWeek

DECEMBER 8, 2023

Amazon announced earlier this year that it will begin running ads on its streaming service in select regions next year, including the UK, Germany, the US, and Canada early in the year. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

Video Ads 52

Video Ads Media Ad Tech Agency 52