Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 101

Advertising Video Ads CPM Viewability 101

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Digiday

MAY 7, 2023

Pitching — and hopefully winning — new business represents the lifeblood of any agency, media or otherwise. Color by numbers DoubleVerify and Publicis Media researched factors influencing brand safety and suitability, surveying some 19,000 participants on their ad and content responses. agencies spend about $12.5

Media 64

Media Agency Ad Inventory Audience 64

Monetize More

DECEMBER 29, 2022

One of the greatest earning opportunities in programmatic advertising is to utilize videos to your advantage. With fewer advertisements and less money spent on each ad, digital media companies must do everything possible to maximize the revenue-generating potential of their assets. Related Read: [link].

Video Ads 97

Video Ads Pop-Up Conversion Rate Affiliates 97

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-Game Advertising Monetization Model 2: Ad mediation Ad mediation is another for game developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Brid.tv

MARCH 16, 2023

This article will cover the basics for choosing the optimal ad formats for a website. FAQ A General Overview of Ad Formats for Websites The three most commonly used ad formats for websites are the following: Display Ads — Display ads are usually graphic or banner-style ads placed within the website content, in the sidebar, or the header.

Video Ads 52

Video Ads Ad network Rich Media Header Bidding 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

Monetize More

MAY 20, 2023

We’ve added our top 12 AdSense alternatives to the list below as used and recommended by our very own ad optimization team. Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. Yahoo Ad Tech (Formerly Verizon Media) 6. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Ad Monsters

MAY 22, 2023

Meet Vladimir Lyubarskiy, Oxagile’s Chief Solution Architect, who’s an old hand at this game, continually interacting with ad tech clients, knowing their reasons for frustration inside out, and helping them deal with it. also act as advanced solutions for ratings and audience measurement.” Comscore, VideoAmp, and iSpot.tv

Ad Ops 86

Ad Ops Ad Inventory Ad Tech Demand Side Platform 86

Monetize More

JUNE 13, 2023

With the advent of user-friendly website builders, content management systems, and social media platforms, individuals and organizations can easily create and distribute their content. These platforms, ranging from social media networks to specialized content-sharing platforms, offer diverse avenues for content dissemination.

Ad Inventory 69

Ad Inventory Ad Space Header Bidding Native Advertising 69

Monetize More

JUNE 6, 2023

A/B Testing: Experiment with different ad placements, formats, and designs to identify the optimal combination that yields the highest viewability and engagement rates. Interactive Ads: Engage users by incorporating interactive elements, such as playable ads, quizzes, or gamified experiences.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

MNTN

SEPTEMBER 20, 2023

The CTV and Over-the-Top (OTT) video advertising market has been expanding. More Ad Inventory More platforms are adding ad-supported tiers than ever before. Even platforms who swore off advertising (coughNetflixcough) have joined the CTV ad circuit. What’s Causing CTV’s Rapid Growth?

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

RevX

NOVEMBER 7, 2022

The internet is a huge place with millions of ad inventories. From audience segmentation to campaign optimization and reporting, it is designed to be precise, scalable, customizable, and highly-efficient. Affiliate networks aren’t directly connected to the ad inventories where your ad/offer would be finally placed.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Digiday

OCTOBER 27, 2022

Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. billion during the period.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Digiday

MAY 3, 2023

The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. These days, social media has become more about watching content by strangers and getting involved in viral trends, without a personal connection. The love for the app was there, but the ad inventory was not.

Ad Inventory 68

Ad Inventory Conversion Advertising Video Ads 68

Digiday

NOVEMBER 8, 2022

Amid economic uncertainty, advertisers have grown evermore particular on what will and won’t make the cut in terms of their media budgets with further emphasis on cutting wastage, and more efforts on raising the bar when it comes to the definition of “premium content.” Context is still king. Measurement matters more than ever.

Demand Side Platform 66

Demand Side Platform ROI Ad Inventory Media 66

AdvertiseMint

NOVEMBER 15, 2023

With CTV, viewers can stream their favorite shows, movies, and other video content directly on their TV screens without the constraints of a broadcast schedule or a physical cable connection. Viewers can enjoy their preferred video content on-demand, breaking free from the confines of linear TV schedules and traditional cable subscriptions.

Video Ads 40

Video Ads Audience Advertising Banner 40

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Basis

NOVEMBER 2, 2022

Subscription video on demand (SVOD) requires users to have a subscription to access video content when and where they want to (think: Netflix, Disney+, Paramount+, etc.) Video on demand (VOD) allows users to access video directly and immediately. Frequency describes the number of times people are exposed to an ad.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. Build Your Profitable Ad Exchange Business With Us!

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. A user visits a publisher’s website; 2.A

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), This year, it is estimated that programmatic will account for a massive 90.2%

Advertising 87

Advertising Cookies Rich Media Video Ads 87

Monetize More

DECEMBER 29, 2022

So, you’ve decided to venture into programmatic video. You’re making a smart decision that will help you reach new audiences and get your content seen by more people. The box section covers video signals, which we’ll discuss in the immediate section. Buyers value video inventory that is….

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. The surge in digital video spending, particularly in CTV, reflects the audience’s shift to streaming. Advertisers prioritize targeting streaming audiences , highlighting the need for accurate measurement.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Brid.tv

SEPTEMBER 23, 2022

According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021. Linear TV ad spending in the United States. A shrinking audience is not the only problem with linear TV advertising. In 2022, predictions say that this number will be even lower — 57%.

Advertising 52

Advertising Video Ads Non-Profit Audience 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Audience Segmentation. Video Ad Units.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Now the company creates various solutions to manage and sell programmatic ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. million media budget. O2 marketers created more than 1,000 versions of the video ad over the course of the campaign.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms. The Ad Ops team reviews the media plans/ insertion orders, check the inventory and upload the creative to the ad servers.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52