Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. alone, across all available platforms.).

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Media Advertising Audience Ad Exchange 110

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

MNTN

MARCH 19, 2024

Advertisers can use a DSP to buy inventory across display, mobile, and CTV/OTT. Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. SSPs are primarily used by online publishers to automate the selling of their ad inventory.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 49

Audience Brand Lift Impressions Manufacturing 49

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September.

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Digiday

MAY 27, 2024

The Trade Desk has a clear message for publishers worried about missing out on ad dollars due to a lack of a large logged-in audience: It doesn’t have to be that big. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Inventory 59

Ad Inventory Ad Tech Audience Media 59

Martech Series

SEPTEMBER 8, 2022

Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 and as streaming services proliferate around the world. billion in 2022 to $32.8

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Media Ad Inventory MarTech Communications 77

Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

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Smart-Hub

JUNE 11, 2024

The programmatic model entered the stage in the early 2000s, and during that time, it implied leveraging automated systems to sell and buy ad inventory. In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers.

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Inventory Audience Media 70

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

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Media Ad Space Demand Side Platform ROI 52

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. The podcast boom is over, Vox Media bans fossil fuel ads and more. 3 Qs with the L.A.

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Media Conversion Ad Inventory GDPR 66

Digiday

FEBRUARY 20, 2023

6; Dominic Sacco’s project, Esports News UK , drew record traffic in January; and Cody Luongo’s newsletter Sharpr announced a partnership with +More Media on Feb. But they’ve learned that the audience for hard-hitting truth-to-power esports journalism simply isn’t large enough to support an entire company. 1, among many other examples.

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Media Audience Ad Inventory Marketing 67

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. As media buyers activate against multiple signals, publishers have an opportunity to—and indeed should—develop new standards for enhanced interoperability, as well as performance.

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Advertising Cookies Ad Inventory Audience 121

Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

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Media Pharmaceuticals Audience Agency 60

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

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Demand Side Platform Ad Space Display Advertising Ad Inventory 102

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.

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Ad Inventory Demand Side Platform Non-Profit Impressions 69

Digiday

MAY 26, 2022

Bloomberg Media and iHeartMedia are releasing five podcast shows this year, part of a co-production and distribution podcast deal between the business publisher and audio giant to create over a dozen new original shows in the next three years. “We’ve Business podcasts are popular among audio advertisers. “We’re

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Media Audience Ad Inventory Marketing 59

Digiday

MAY 7, 2023

Pitching — and hopefully winning — new business represents the lifeblood of any agency, media or otherwise. Color by numbers DoubleVerify and Publicis Media researched factors influencing brand safety and suitability, surveying some 19,000 participants on their ad and content responses. agencies spend about $12.5

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Media Agency Ad Inventory Audience 61

Digiday

JANUARY 4, 2023

As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned.

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Media Retail Electronics Ad Inventory 56

MNTN

APRIL 19, 2024

A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming. And for advertisers, while the medium and method may change, your audience will almost always be the same folks.

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Ad Inventory Audience Advertising Media 98

Martech Series

MARCH 2, 2023

Shopping in real-time With innovation and digitalization, the time between the purchase of OOH ad inventory and its viewability has been reduced to minutes, not even hours. For instance, one can understand the demographics of the customer in the areas nearby to OOH ad inventory in real-time.

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Advertising Ad Inventory Viewability Audience 100

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Anything that dilutes this position is a risk — including ad tech vendors. And why would it?

Media 59

Media Advertising Ad Tech Demand Side Platform 59

MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. Unfortunately, there are often hidden fees when it comes to accessing various audiences, which can add up quickly.

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Demand Side Platform Ad Exchange Ad Inventory Audience 52

PubMatic

NOVEMBER 11, 2022

Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests. Implement an audience extension strategy to allow advertisers to target your audiences off-site—and to create a new revenue stream. Ad Request Details.

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Ad Inventory Audience Advertising Media 84

Monetize More

FEBRUARY 21, 2023

Publishers tend to use one or both of these Google products to give advertisers access to their ad inventory and monetize it via display ads. AdSense is Google’s ad network where publishers can connect their ad inventory to buyers or advertisers worldwide. What is Google Ad Exchange? What is AdSense?

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MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

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Advertising Ad Exchange Marketing Ad Space 52

Brid.tv

DECEMBER 26, 2023

How to Get UGC You may already have a potential landmine of UGC just sitting on your brand’s social media accounts or website (i.e., However, if you want to prompt consumers to create a certain type of UGC that fits your campaign, you can encourage audiences to participate by making your product or service more share-worthy.

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Advertising Conversion Rate Video Ads Audience 80

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

TechCrunch Ads

JULY 12, 2022

The news comes in advance of Disney’s launch of an ad-supported tier for its flagship service, Disney+ , which would likely be another such target of such a deal. The Trade Desk develops advertising automation tools and manages an ad network that couples online publishers with brands.

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Ad Server Ad Inventory Ad Tech Audience 72

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. What is a retail media network? Was it the creative?

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Advertising Marketing Ad Exchange Retail 106

Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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Ad Inventory Viewability CPM Video Ads 40

VideoWeek

APRIL 29, 2024

If targeting and measurement becomes more difficult on the open web, where cookies play a major role, marketers may shift more ad investment into big media properties where targeting and measurement is based largely on first-party data. But several concerns highlighted by the ICO seem more serious.

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Cookies Retargeting Ad Inventory Ad Targeting 98

VideoWeek

MARCH 27, 2023

Publishers have specifically made this data available to these vendors, in order to demonstrate media quality to the buy-side. But the AOP says some of these vendors have begun adding in unseen extra tags into authorised in-header wrappers, or running bots to crawl open publisher domains, scraping more extensive meta data and article text.

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Ad Inventory Ad Tech Cookies Agency 59

VideoWeek

APRIL 24, 2023

This is a tactic being adopted by Goldbach Media, the advertising sales house owned by Swiss media company TX Media, for its ‘Replay Ads’ offering. Time-shifted viewing has grown rapidly over the past three years, says René Wodrich, head of sales at Goldbach Media AG.

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Media Ad Inventory eCommerce Agency 52

Martech Series

DECEMBER 19, 2022

Start.io , the fourth most popular SDK in the world and the leading independent monetization software, introduces a partnership with Nimbus, a disruptive new and agnostic unified auction ad platform. Nimbus header bidding enables publishers and developers to maximize their revenue, while providing sharp, polished ad experiences.

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Header Bidding Ad Exchange Ad Inventory MarTech 91