Best Buy and CNET Are Combining Their Ad Inventory
Adweek
APRIL 25, 2024
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday.
PMC Will Sell Vox Media Ad Inventory in Canada
Adweek
MARCH 20, 2024
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC chief revenue officer Craig Perreault. Vox Media.
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It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory
AdExchanger
MAY 9, 2023
The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.
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BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers
Digiday
JANUARY 29, 2024
BuzzFeed has inked a new deal with Culture Genesis that allows the Black-owned and multicultural-targeted media network to package up and sell ads against BuzzFeed’s multicultural content, alongside its own inventory. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory.
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Retailers have become premium suppliers of ad inventory
Digiday
MARCH 6, 2023
Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down. The biggest retailers in the U.S.
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How agencies are tackling growing sports media fragmentation
Digiday
FEBRUARY 22, 2024
Sports media investments are rising as the fragmented media landscape is forcing agencies and advertisers to rethink their content strategies. As WARC noted this month in its sports media report , global ad spending on sports media rights is expected to reach $61 billion this year (up 18.9%
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Frequence Adds Digital Audio To Its Local Media Repertoire
AdExchanger
OCTOBER 31, 2023
Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.
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Why Wonder Media Network won’t sell its podcast ad inventory programmatically
Digiday
SEPTEMBER 20, 2022
For Wonder Media Network, however, programmatic advertising isn’t part of its inventory. This concept of efficiency that media planners are asked to find for their brands, often, I think, is actually laziness. And I don’t think it’s efficient to just scale shitty ads.
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Publicis Media On What Has To Happen Before In-Game Ads Can Take Off
AdExchanger
JANUARY 11, 2023
Ahead of her appearance at AdExchanger's Industry Preview on February 7, Samantha Lim, SVP of gaming strategy for Publicis Media, talks the growth of intrinsic in-game ad inventory and the. The post Publicis Media On What Has To Happen Before In-Game Ads Can Take Off appeared first on AdExchanger.
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Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown
Digiday
MARCH 6, 2024
Up next: Cheap reach inventory “Cheap reach inventory” is the next target from Jounce Media, the consultancy that helped to spearhead the MFA crackdown last year.
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Retailers invest in GenAI and media networks
Martech
AUGUST 18, 2023
Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.
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Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
Digiday
NOVEMBER 14, 2023
The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement. Continue reading this article on digiday.com.
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Marriott launches its own media retail network
Martech
MAY 16, 2022
Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Advertisers will shop for ad inventory using Yahoo’s portal and sales team.
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ITV Announces Retail Media Partnership with Boots and Tesco
VideoWeek
NOVEMBER 16, 2022
UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September.
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What is Programmatic Media Buying?
AdvertiseMint
OCTOBER 24, 2023
Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.
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Inside YouTube’s 2024 upfront pitch to advertisers
Digiday
MAY 15, 2024
Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. As the most-watched streaming service on TV screens for 15 months running , brands can hardly avoid advertising on the Google-owned platform. Continue reading this article on digiday.com.
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2023 Predictions: Digital media and advertising
Martech
DECEMBER 29, 2022
Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. But how will marketers ride this wave?
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National CineMedia to offer guarantees on business outcomes this upfront
Digiday
MARCH 12, 2024
Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
Digiday
APRIL 29, 2024
If media industry observers need any clarification that digital is firmly part of its mainstream, they need only look at how the previously distinct lines between the NewFronts and the upfront are blurring. Discovery, whereby the streaming providers will make their ad inventory available via its Display & Video 360 platform.
Media Briefing: Media execs start 2023 with reader revenue concerns
Digiday
JANUARY 4, 2023
In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. The podcast boom is over, Vox Media bans fossil fuel ads and more. 3 Qs with the L.A.
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How Jagran New Media doubled video ad revenue with a managed AdOps service
Martech
OCTOBER 22, 2021
Jagran New Media, a leading publishing house in India, had a revenue problem. They’d been relying on ad networks to manage outstream video — mobile-only ads that appear on partner sites and apps outside of YouTube — on their websites. Taking control of video ad inventory.
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
Martech Series
MARCH 7, 2023
As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimize their advertising strategy, and now – for the first time – truly drive and maximize their advertising revenue.”
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How to Harness the Growing Power of Retail Media
InMobi
OCTOBER 8, 2021
Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.
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LG Ads Solutions Adds Key Executives As Connected TV Media Investments Surge
Martech Series
SEPTEMBER 8, 2022
Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 and as streaming services proliferate around the world. billion in 2022 to $32.8
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DSP, SSP, and Ad Exchange: What’s the Difference?
MNTN
MARCH 19, 2024
Purpose and Function DSPs are designed for advertisers and allow them to purchase digital ad inventory across multiple platforms, providing tools for managing bids and optimizing ads. SSPs, on the other hand, are utilized by publishers to manage, sell, and optimize available ad space, effectively maximizing revenue.
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WTF is cheap reach?
Digiday
MARCH 17, 2024
But taken together, they spell the next potential target for the digital ad industry to weed out. Cheap reach” refers to a subset of digital ad inventory that may be often overlooked — literally — and may be a necessary new taxonomy to prevent legitimate publishers from getting caught up in the crackdown on made-for-advertising sites.
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Ad Networks vs Ad Exchanges | What makes more money in 2023?
Monetize More
FEBRUARY 16, 2023
Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.
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NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and category-specific inventory
Digiday
APRIL 30, 2024
Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
Publicis and Carrefour Want to Grow Europe’s Retail Media Market with New Joint Venture
VideoWeek
NOVEMBER 8, 2022
Agency holding company Publicis Groupe and supermarket chain Carrefour are launching a new retail media joint venture covering Europe and Latin America, the two announced today. The new business will work on technology which helps retailers create ad inventory and facilitates data sharing.
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What’s the Difference Between SPO and DPO?
Clearcode
APRIL 26, 2023
Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.
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Internet advertising up 7.3%, reaching record high in U.S.
Martech
APRIL 16, 2024
ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. Retail media. Social media ad revenue rose 8.7%
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How Group Black’s Kerel Cooper is trying to solve programmatic’s bias problem at the industry level
Digiday
FEBRUARY 19, 2024
Working with ad verification firm Double Verify , Group Black pulled together research that illustrates just how much ad inventory on Black-owned media companies is cut from media budgets when rudimentary tools like keyword blocklists and domain-level categorization are implemented in media buys.
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With the introduction of video ads and e-commerce, Roblox looks to attain platform status
Digiday
MAY 1, 2024
As of today, Roblox has expanded access to its video ad inventory to all advertisers, following a six-month beta test that kicked off in November 2023. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.
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TV Inventory Keeps Dwindling; The MFA And DEI Mixup
AdExchanger
OCTOBER 17, 2023
Rare Wares TV inventory is on track to become an even scarcer resource.
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Brightcove Launches ‘Ad Monetization’ Service for Media Clients, Establishes Global Advertising Operations Team
Martech Series
MARCH 7, 2023
As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimize their advertising strategy, and now – for the first time – truly drive and maximize their advertising revenue.”
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5 Tips for Building an Effective Media Buying Strategy
Digital Remedy
MARCH 31, 2023
Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.
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There is a new definition for MFAs, but it’s meant to be open to interpretation
Digiday
OCTOBER 2, 2023
For months, the term made-for-advertising (MFA ) has been ricocheting throughout the media and advertising industries, getting buyers up in arms about cheap ad inventory that doesn’t deliver much in the way of a return on investment. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Omnicom Media Group and Albertsons partner on targeting and measuring CTV using The Trade Desk inventory
Digiday
JANUARY 4, 2023
As if to prove commerce media will play a more central role than ever before in the media investment strategies of marketers, Omnicom Media Group (OMG) will announce at the Consumer Electronics Show in Las Vegas an exclusive partnership it struck with Albertsons Media Collective, Digiday has learned. billion.
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Media Briefing: How U.K.-based media companies are continuing their push into the U.S.
Digiday
MARCH 1, 2023
This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.
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WTF is traffic shaping?
Digiday
JULY 4, 2023
Traffic shaping has been used within the ad tech industry for a while, particularly by supply-side platforms (SSPs) and demand-side platforms (DSPs) filtering out available programmatic ad inventory that isn’t quite up to snuff before passing them along to media buyers and advertisers.
With advertising in flux, Twitter is outsourcing ad monetization to ad tech
Digiday
MAY 30, 2023
Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Since May 13, Twitter has been selling ad inventory through the mobile advertising marketplace Inmobi.
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Will The Pretender PMaxes Play Out?; Google Fined For Nonconsensual Web Scrapes
AdExchanger
MARCH 20, 2024
When Google created Performance Max, it was the first Google product to span all Google Ads inventory through one campaign by default and also use proprietary Google data for targeting and optimization. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Maxed Out Can the real PMax please stand up?
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Confessions of an MFA publisher
Digiday
SEPTEMBER 17, 2023
Back in June, the Association of National Advertisers (ANA) published a report that revealed MFA ad inventory represented 15% of total ad spend in the U.S. That’s a pretty negative image for MFA publishers to be up against and they’re certainly feeling the effects of this defamation campaign on their ad revenue as a result.
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Supply Side Platform (SSP): What Is It and How Does It Work?
MNTN
MARCH 14, 2024
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?
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