Basis

SEPTEMBER 13, 2022

What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!), Then you’ve got seller-defined audiences that leverage publisher first-party data.

Advertising 87

Advertising Cookies Rich Media Video Ads 87

Monetize More

JUNE 22, 2022

Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. How will you benefit from this interstitial ad network? Benefits: In-depth audience analysis for launching campaigns that will convert. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. 8 Types of Connected TV Ads Connected TV does not operate like traditional television; hence, displaying ads on CTV works quite differently and may demand a digitally inclined approach.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Audience Segmentation.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

RevX

APRIL 5, 2022

Do you want to reach a broad audience? Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP).

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Demand Side Platform Machine Learning Rich Media Audience 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. For the majority of mobile users, seeing an occasional ad is a good trade-off for a free product.

Advertising 54

Advertising CPM Mobile Ads CPC 54

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Video ads are a form of digital advertising that use video content to promote or advertise a product, service, or brand. They can also help set up ad campaigns, optimize video ads, and more.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

OCTOBER 17, 2014

According to InMobi’s Mobile Media Consumption Study , mobile phones and tablets together grab an ever-increasing share of time with all media—potentially at the expense of online media and TV. Target consumers can be reached in relevant contexts with Audience targeting and Geo-context based targeting.

Rich Media 52

Rich Media Mobile Ads Retail Ad Inventory 52

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. They typically decide whether to purchase inventory from one of three providers: Publishers - those hosting app or websites.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

InMobi

JUNE 29, 2012

InMobi has a dedicated sales network which is instantly capable of monetizing your mobile ad inventory in any region of the world. We have the unrivalled local knowledge required to monetize your inventory better than the competition. You'll have the control you need to consistently improve performance.

Rich Media 52

Rich Media Banner Ad Inventory Mobile Ads 52

Brid.tv

DECEMBER 21, 2022

What Is a Mobile Ad Network. A mobile ad network is an advertising platform that connects mobile publishers and app developers who want to sell ad inventory with advertisers who want to buy it. In other words, they act as an intermediary and a marketplace for mobile ad trading. . How Do Mobile Ad Networks Work?

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Monetize More

NOVEMBER 24, 2022

These users get bombarded by messages, news events, and social media on a daily basis – all very distracting. Maximize Revenue with Mobile Video Ads. Keep optimizing your mobile ad inventory to attract high paying advertisers. Use both instream and outstream mobile video ads for more engagement. Too generic.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. In fact, consumers reacted more slowly to ads seen on desktop computers, which took two to three seconds to pose the same emotional effect. Here’s the experience for viewing through mobile devices.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Monetize More

MAY 30, 2023

Yieldmo Initially focused on US-based ad inventory but expanded to EU and UK demand. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. MobFox Enables publishers to monitor and optimize ad inventory with a single interface.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. More Ad Revenue. Spam-free ads. Spam-free ads.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

JUNE 26, 2023

A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers. They negotiate all the terms with buyers, including audience targets and cost per impression. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

JANUARY 26, 2023

For example, video ads tend to generate more revenue per thousand views than display ads, as they are more engaging and can lead to higher click-through rates. Similarly, interactive ad formats, such as expandable or rich media ads, can generate more revenue per thousand views than static display ads.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

AUGUST 23, 2022

Through these platforms, you can easily sell your ad inventory and insert ads into your OTT website or app to generate revenue. You can also track the performance of these ads and optimize them to get the highest CPMs. Yahoo Ad Tech (Formerly Verizon Media) 5. Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 82

Header Bidding Advertising Ad Exchange Video Ads 82

Brid.tv

NOVEMBER 22, 2022

Being one of Google’s products, this platform ensures publishers access only the highest-quality mobile ad inventory and features some of the highest CPMs in the industry. Google AdMob gives users access to various ad formats, including different types of display ads , video ads, and native ads. Marketplace.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. From workout gear to nutritional supplements, display ads connect your audience with products and services relevant to their fitness journey.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Smart-Hub

MARCH 19, 2024

Native ads come in a variety of forms, including banners, videos, product listings, promoted search results, etc. Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. SmartHub's Features Have No Limits!

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MobileAds

JANUARY 19, 2021

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. By 2023, it's estimated that 91% of total digital ad spend will be on programmatic technology. These agencies help you effectively purchase digital media through display advertising and real-time bidding.

Agency 52

Agency Advertising Retargeting Conversion 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform. All ad monetization platforms have the same main purpose — to help publishers generate revenue by selling ad inventory. Variety of Ad Units. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Clearcode

APRIL 26, 2022

A brief history of digital advertising — from the very first online ad to today. The main media-buying processes. Next up we’ll take a look at the media-buying process. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Brid.tv

SEPTEMBER 26, 2022

What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. What to Look for in a Display Ad Network?

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Ad network CPC CPM CPA 52