MNTN

MAY 18, 2022

Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year. Whether you’re new to the world of retargeting or are looking for a refresher, we’ve got you covered. QuickFrame by MNTN. Creative Tips. (A)

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. It has everything to do with search retargeting. What Is Search Retargeting?

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? By 2027, the OTT market will have approximately 4.2

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

VideoWeek

JUNE 1, 2023

Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. This will enable Publicis to target these audiences directly within Planet V.

Audience 52

Audience First-Party Cookies Retargeting Cookies 52

AdvertiseMint

JANUARY 25, 2024

Is YouTube social media? However, a closer inspection reveals that YouTube embodies the core characteristics of social media. This blog post will discuss why YouTube may or may not be a social media platform. This blog post will discuss why YouTube may or may not be a social media platform. Social networks.

Media 52

Media Communications Retargeting Audience 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2% from 2022, according to eMarketer.

Retargeting 57

Retargeting Media Conversion Rate Retail 57

Martech Series

OCTOBER 11, 2022

Audience Cloud Helps Sports Media and Betting Entities Understand Customer Behavior and Fandom Over Time. Epoxy.ai, the new innovative leader in Artificial Intelligence (AI) driven sports technology — announced the commercial launch of the gaming market’s first sports media and betting specific insights platform, Audience Cloud.

Retargeting 91

Retargeting Audience MarTech Media 91

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform. Let’s see how.

CPC 111

CPC Demand Side Platform CPM Media 111

Digiday

APRIL 16, 2024

This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. million global views, across 14 content creators on YouTube and TikTok.

Retargeting 71

Retargeting Ad Tech Audience Advertising 71

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

AdExchanger

MAY 30, 2023

Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, The post Amazon Is A Beast, But There Are Enough Retail Media Ad Dollars To Go Around appeared first on AdExchanger.

Retail 96

Retail Media Audience Marketing 96

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. Here are 10 of our favorite 1. Add reviews and ratings to your website.

Retargeting 52

Retargeting Marketing Education Audience 52

illumin

JANUARY 26, 2024

To meet clients’ needs, marketers must achieve consistency with their core guiding principles and strategy, seeking customer consent for advertising across all touchpoints and media. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59

Digital Remedy

MAY 16, 2023

The age of converged media strategies has been a long time coming, and it’s not just because there are more opportunities than ever to get your brand known. The evidence supporting convergence media approaches is here, and the figures are more than telling.

Media 52

Media Audience Retargeting Performance Targeting 52

VideoWeek

APRIL 29, 2024

If targeting and measurement becomes more difficult on the open web, where cookies play a major role, marketers may shift more ad investment into big media properties where targeting and measurement is based largely on first-party data. And in many cases, the CMA is awaiting more information from Google, which may clear up those issues.

Cookies 98

Cookies Retargeting Ad Inventory Ad Targeting 98

MNTN

FEBRUARY 10, 2023

While linear television has been traditionally viewed as top-funnel (due to its wide reach but limited measurement capabilities), with CTV, advertisers can tap into 3rd-party data sets to reach new audiences, and then retarget any of those new website viewers through their smart TVs and streaming platforms.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

MNTN

OCTOBER 16, 2023

Now that Connected TV (CTV) has become a staple in your media mix, you might be thinking of applying a set-it-and-forget-it strategy and calling it a day. According to our research, advertisers who launched prospecting campaigns right away (but waited to launch retargeting ) saw slower growth than brands who launched both simultaneously.

Retargeting 52

Retargeting Audience Entertainment Advertising 52

Basis

FEBRUARY 14, 2023

Retargeting ads can help you re-engage potential customers in a personalized way. Here are three tips for developing effective retargeting strategies: 1. So, once you’ve leveraged available data to create basic audience segments (i.e., Read more about how to create effective retargeting ads.

Retargeting 75

Retargeting Advertising Conversion Media 75

Digiday

APRIL 6, 2023

Produced in partnership with Marketecture The following article highlights an interview between Todd Parsons, Criteo’s Chief Product Officer, and Ari Paparo, founder and CEO of Marketecture Media. Brands have become increasingly isolated from audiences as they turn to retail media networks rather than their own channels.

Retail 51

Retail Retargeting Demand Side Platform Audience 51

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. The Targeting The most successful local CTV campaigns use a 360-degree targeting strategy to reach the audiences that perform.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

JANUARY 19, 2024

When running numerous campaigns across various channels, it can be challenging to know exactly which ads are most responsible for guiding your target audience to a purchase. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. But let’s get real—it’s 2023, and hoping just isn’t enough anymore.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

MNTN

NOVEMBER 21, 2022

If you’re wondering who to target your campaigns toward, take a look at some of the segments we highlighted last year to get started, as the same audiences apply. Not only will you have amassed a large pool of audiences for your retargeting campaigns by this point, but you’ll be able to work off the momentum from your Q4 campaigns.

Retargeting 92

Retargeting Machine Learning Conversion Audience 92

Digital Remedy

OCTOBER 19, 2022

This trust between the audience and the content creator creates a unique and impactful type of advertising available on podcasts. This leads to an already attentive audience listening deeply to a message from someone they trust. Podcasts Offer a High Level of Audience Engagement. Leverage Refined Audience Targeting.

Advertising 105

Advertising Audience Retargeting Media 105

VideoWeek

FEBRUARY 28, 2024

The company also offers a number of custom CTV targeting segments and web-to-TV retargeting. A lot of the legwork in terms of targeting and measurement is done by its proprietary deterministic ID technology, which it says can reach 95 percent of ad-supported video on-demand (AVOD) audiences.

CPM 52

CPM Retargeting Ad Tech ROI 52

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

VideoWeek

AUGUST 31, 2022

TF1 Live sits within TF1 PUB, the media sales arm of French broadcaster TF1. The pairing will enable advertisers to develop campaigns inside Westfield shopping centres, combined with multi-touchpoint media coverage from TF1’s brand content unit. URW is a French retail property operator with 82 shopping centres around the world.

Real Estate 111

Real Estate Pop-Up Retail Retargeting 111

MNTN

FEBRUARY 9, 2024

Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. Therefore, linear TV advertising is the act of marketing to this prime-time viewing audience on a set schedule. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising 98

Advertising Marketing Retargeting CPA 98

Basis

DECEMBER 5, 2022

And where better to start than TikTok , the social app of the moment and a favorite tool of Gen Z (a crucial audience segment for this industry)? Once you have your content strategy in place, put a paid media campaign behind it to maximize impact and ensure it reaches the right audience. Next, think full-funnel media strategy.

Education 52

Education Marketing Retargeting Audience 52

Smart-Hub

OCTOBER 20, 2023

Connected TV is like a video entertainment hub that allows you to watch regular TV, satellite TV, and stream Internet-based media all on the same device. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. The time may vary, but naturally, it’s 3 or 5 seconds.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Martech

JUNE 2, 2022

Advanced Matching to improve audience building for retargeting. It’s a wise bet that, unless social media completely implodes, social commerce is going to be a big part of the future. It’s a wise bet that, unless social media completely implodes, social commerce is going to be a big part of the future.

Retargeting 101

Retargeting Entertainment Audience MarTech 101

MNTN

JULY 13, 2023

Today, Performance TV advertising sits alongside your paid search and social media digital marketing strategies—with many of the same features. Brands that pursued a wait-and-see approach started with prospecting only, delaying their retargeting campaign until around the 45-day mark (or about halfway through their first 90 days).

Retargeting 52

Retargeting Marketing Audience Conversion 52

MNTN

AUGUST 25, 2023

When this audience reaches the bottom of your sales funnel, they’re here. You’ve winnowed down your target audience to those interested in purchasing. Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. They’re engaged.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

Spoton Digital Media

FEBRUARY 20, 2023

Flashy new marketing tactics, social media, paid ads, and video strategy can push email to the bottom of your priority list -- which is a likely mistake. Email allows your brand to regularly appear in front of audiences who have already shown interest in your brand. Email offers a direct connection to your audience.

A/B Testing 97

A/B Testing Marketing Click Through Rate Audience 97

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. We showcase how this solution isn’t just a collection of features but a tool that lets them connect with their audience on a deeper level. Building authentic brand advocacy 1.

MarTech 104

MarTech Healthcare Retargeting Audience 104

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. I’m going to target ads about my home security offerings to the audience of a true crime podcast, as security may be top of mind for many of those listeners). And what about when it comes to different channels?

Advertising 75

Advertising Cookies CPM Retargeting 75