Audience First-Party Cookies Media Retargeting 
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. This will enable Publicis to target these audiences directly within Planet V.
Smart-Hub
APRIL 1, 2024
Even though many marketers still leverage third-party trackers for effective advertising, more and more browsers are blocking them by default or preparing to do so. Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. Retargeting.
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Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Ad Monsters
NOVEMBER 16, 2022
He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . The third-party cookie helps buyers serve people personalized ads. “It doesn’t just have to be Seller Defined Audiences.
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
Single Grain
JANUARY 15, 2024
These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection.
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