Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. The result: ever-optimizing visitor relationships and revenue for media publishers.”

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Martech Series

AUGUST 9, 2022

Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet,” providing an overview of the country’s mainstream social media platforms. Understanding the Chinese social media landscape. Understanding the Chinese social media landscape.

Media 87

Media Marketing Conversion Rate eCommerce 87

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

Spoton Digital Media

MARCH 20, 2024

But there is something a website can do better than even the best static print collateral — and that is to drive conversions. Through buttons, opt-ins, and forms, website elements can invite audiences to take action and connect with your brand while visiting your website — and this can have major implications for your business.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

MNTN

APRIL 23, 2024

Let’s take a look at some of their conversation: How Does Search Marketing Help on CTV? They’re both digital performance marketing platforms focused on helping brands connect with audiences through precision targeting. Let’s walk through a few of them: Audience Targeting We know intent means a lot to search marketers.

Marketing 52

Marketing Conversion Rate Brand Awareness Conversion 52

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer.

Advertising 90

Advertising Conversion Rate Conversion Impressions 90

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Retargeting 85

Retargeting Retargeting platforms Conversion Rate Conversion 85

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. Interacting with Patients via Social Media Social media is another excellent way to interact with your target audience.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Martech

JANUARY 29, 2024

Whether it’s blog posts, social media content, or product descriptions, AI-powered content generation can save time and resources while maintaining consistency and relevance. By analyzing customer data and behavior, generative AI can optimize lead generation efforts, improve conversion rates, and enhance overall sales performance.

Conversion Rate 94

Conversion Rate Conversion MarTech Marketing 94

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses.

Conversion Rate 103

Conversion Rate Click Through Rate MarTech Audience 103

Digiday

FEBRUARY 6, 2023

To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys. These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. CTV ad spend in the U.S. is forecast to exceed $26 billion in 2023, up 27.2% from 2022, according to eMarketer.

Retargeting 57

Retargeting Media Conversion Rate Retail 57

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.”

Audience 57

Audience Cookies Demand Side Platform A/B Testing 57

Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Click Through Rate 104

Click Through Rate A/B Testing Marketing Conversion Rate 104

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Digiday

APRIL 23, 2023

Locaria has been using automation of multilingual content and AI for their global brands in particular, Hannes Ben, CEO of Locaria, said the agency is continuing to work with AI to “connect the dots” across audience insights, media plans, content and performance – which traditionally work in silos. “AI France, Germany and Australia.

Media 68

Media Agency Entertainment Audience 68

Digiday

JULY 20, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are using registration walls to convert readers into subscribers. The publication’s subscriber conversion rate for registered users is 300 times that of the conversion rate for unknown users, she said.

Media 60

Media Non-Profit Conversion Rate Conversion 60

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Conversion Rate Marketing Audience 125

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend. Additionally, take into account the power of A/B testing.

A/B Testing 98

A/B Testing Marketing Conversion Rate Audience 98

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. Through settings in GA, you can also link other products and share audience and conversion data.

Media 100

Media A/B Testing Conversion Audience 100

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Martech Series

JANUARY 30, 2023

Dealer OMG , a tech-enabled leading automotive social marketing service provider focused on delivering advanced social media solutions to dealerships and OEMs, is proud to introduce vinAMP, a comprehensive marketing platform. and combines it into our unique vinAMP.ID

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Plus, average conversion rates increased by 21% YoY.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Martech

FEBRUARY 19, 2024

Use data to optimize campaigns for better ROI and conversion rates. Lead generation and conversion: Analyze data to identify the most effective lead generation sources and strategies. Use data analytics to track and optimize the conversion rates at each stage of the customer journey.

Conversion Rate 89

Conversion Rate ROI Conversion MarTech 89

Martech

APRIL 23, 2024

The data analyzed can include website and app engagement, customer sentiment and social media activity, as well as contextual data like location and even weather. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?”

Machine Learning 100

Machine Learning Conversion Rate Audience Conversion 100

Martech

APRIL 12, 2023

Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. This audience is the low-hanging fruit. The ease of identifying this powerful audience also means that it’s ripe with competition; your competitor is likely bidding on the same inventory. Why is this important?

Conversion Rate 99

Conversion Rate Brand Awareness SEO Conversion 99

Martech

DECEMBER 7, 2023

To achieve this, various marketing channels can be used, including social media, search engine optimization, content marketing and paid advertising. to understand the characteristics and preferences of your target audience. Social media analytics (followers, likes, shares, etc.) Building a more valuable customer experience.

Conversion Rate 75

Conversion Rate CPA Click Through Rate Conversion 75

MNTN

MARCH 29, 2024

They need their ad dollars in both channels because if they’re looking for any kind of audience, CTV and short-form video channels are where they will most likely be. Because they offer two different kinds of content experiences, audiences don’t view these channels as either/or — and advertisers shouldn’t as well.

Video Ads 98

Video Ads Audience Conversion Rate Ad Exchange 98

Digital Ad Blog

APRIL 26, 2023

With the rise of the Internet and social media, companies have a new platform to reach their target audience. By creating targeted campaigns , companies can save money on ads that do not reach their intended audience. Increased Engagement Social media is one of the primary ways that businesses can increase engagement.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

Martech Series

JULY 27, 2022

SMMVALY helps companies choose the best social media platforms and gives them the tools and knowledge they need to get the most out of their customers. SMMVALY, a reputed SMM panel, helps businesses grow their social media presence by increasing web traffic and generating more significant sales and revenue. David M Lopez.

Conversion Rate 92

Conversion Rate MarTech Media Conversion 92

AdvertiseMint

NOVEMBER 15, 2023

Unlike a currency converter or the metric system that changes one unit into another, in marketing, conversion refers to the process where a visitor, having interacted with a brand’s content or advertisements, takes a desired action. Essentially, conversion is the bridge between mere interest and decisive action.

Conversion 40

Conversion Conversion Rate A/B Testing ROI 40

MNTN

JULY 6, 2023

The DM (Digital Marketing) Trinity CTV joins paid search and social media to round out the essential digital marketing trio. They might turn to the device in their hand to look for your company on search engines or social media. Much like the other key digital marketing tools, CTV allows you to target your audience and track outcomes.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

Brid.tv

DECEMBER 26, 2023

How to Get UGC You may already have a potential landmine of UGC just sitting on your brand’s social media accounts or website (i.e., However, if you want to prompt consumers to create a certain type of UGC that fits your campaign, you can encourage audiences to participate by making your product or service more share-worthy.

Advertising 80

Advertising Conversion Rate Video Ads Audience 80

Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. Each day, we see hundreds of social media posts, ads, and promotions. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Assess your audience. To stand out, you need to do something different.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

MNTN

MAY 5, 2023

Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made up 47% of all ad buys ). Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Martech Series

DECEMBER 16, 2022

The most common conventional marketing and advertising methods work sometimes, but they are not sufficient to appeal to the audience. The modern audience needs innovation in every aspect of advertising, and this gap can be bridged with 3d advertising. 3D ads have become quite common in digital marketing and advertising.

Advertising 75

Advertising Conversion Rate eCommerce Conversion 75

AdvertiseMint

FEBRUARY 13, 2024

This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. The following are easy-to-follow steps on how to run Facebook ads for eCommerce ventures: Step 1: Determine your audience and objectives. Once you have your goals in mind, identify your target audience.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52