Martech

APRIL 12, 2023

CTV is not just a brand awareness tool like its linear television predecessor, but it can also help advertisers achieve their performance goals, becoming the third pillar of performance marketing. Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search.

Conversion Rate 101

Conversion Rate Brand Awareness SEO Conversion 101

Digital Ad Blog

APRIL 26, 2023

With the rise of the Internet and social media, companies have a new platform to reach their target audience. By creating targeted campaigns , companies can save money on ads that do not reach their intended audience. Increased Engagement Social media is one of the primary ways that businesses can increase engagement.

Conversion Rate 52

Conversion Rate Marketing Brand Awareness Display Advertising 52

MNTN

MAY 5, 2023

The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Thanks to streaming (or Connected TV, as we like to say), we’ve seen television advertising branch into two trains of thought: branding / awareness and performance.

Conversion Rate 98

Conversion Rate Pop-Up Brand Awareness Conversion 98

Monetize More

JANUARY 26, 2023

As more and more people turn to these platforms for entertainment and information, advertisers are recognizing the value of reaching audiences through audio ads. These ads can be targeted to specific demographics and interests, and can be highly effective in driving brand awareness and purchase intent.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. Retailers Are Launching Retail Media Networks.

Retail 79

Retail Media Conversion Rate Communications 79

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Here are a few reasons why we love the power of social media advertising.

Media 52

Media Advertising Click Through Rate Audience 52

Ad Rants

JUNE 2, 2022

Having your business listed can help drive more traffic to your site and improve brand awareness, but it can be difficult to know where to start. Ranking higher on Google Maps will also lead to more people visiting your website and hence a higher conversion rate. Google Local Algorithm.

SEO 218

SEO Conversion Rate Brand Awareness Audience 218

Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. Each day, we see hundreds of social media posts, ads, and promotions. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Assess your audience.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

MNTN

JULY 6, 2023

The DM (Digital Marketing) Trinity CTV joins paid search and social media to round out the essential digital marketing trio. One way this happens is through a customer watching your brand’s ad on television and then deciding they want to know more. The longer you keep this marketing mix going, the more powerful the benefits become.

Conversion Rate 52

Conversion Rate Marketing Conversion Brand Awareness 52

Martech

FEBRUARY 8, 2024

Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. So, why start from the bottom in B2B? Get more leads.

SEO 116

SEO Conversion Conversion Rate Brand Awareness 116

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. Each one has a slightly different audience composition and membership numbers.

Viewability 83

Viewability Conversion Rate Impressions Conversion 83

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. Many media platforms provide brand lift studies. A +48% boost in opportunity rate qualification.

Marketing 106

Marketing Brand Lift Conversion Rate Brand Awareness 106

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. They can gather this information from various sources, such as social media, analytics, and third-party partners.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

MNTN

FEBRUARY 14, 2024

Launch Targeted Ads : Design and deploy ads tailored to each segment’s interests, using platforms where the audience is active, like social media, search engines, and OTT platforms. Monitor and Optimize : Continuously track campaign performance to optimize ads for better engagement and conversion rates.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

Martech Series

DECEMBER 23, 2022

It’s the ideal time to use your website and social media profiles to spread holiday cheer. Start by making audience-friendly adjustments to your brand’s logo and social media profile photographs. Give your social media headers some holiday flair while still reflecting the current promotions you are running.

Conversion Rate 79

Conversion Rate Retail Brand Awareness Conversion 79

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. Audiences change and digital tactics are ever-evolving.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Martech

DECEMBER 11, 2023

How can technology be used to improve the effectiveness of social media marketing? Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3. Examples: Increase brand awareness Drive lead generation Improve customer engagement Increase sales 3.

MarTech 107

MarTech Marketing Conversion Rate Brand Awareness 107

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. Target audience and reach TikTok skews towards a younger demographic.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Digiday

SEPTEMBER 22, 2022

Programmatic platform Teads on Wednesday enhanced its media offering by adding connected TV ad inventory, allowing brands potential access to some 2 billion unique users. rise in awareness, 8% bump in purchase intent and around 80% tune-in conversion rate. Digiday has learned.

Conversion Rate 70

Conversion Rate Brand Awareness Ad Inventory Media 70

AdvertiseMint

JANUARY 19, 2024

They are experts in taking advantage of Facebook’s large user base and features to create and implement strategies that enhance a brand’s online presence and drive business objectives. These agencies devise strategic plans to reach the target audience through engaging and effective Facebook ad campaigns.

Agency 52

Agency Marketing Conversion Rate Audience 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

Digiday

MAY 29, 2022

While most companies are looking to diversify their media spend, Skorch dining app is spending it all in one place: influencer marketing. With more people using social media today than ever before, influencer marketing has seen steady adoption across the industry and its fair share of ad dollars — $4.14 million followers on Instagram.

Marketing 69

Marketing Conversion Rate Brand Awareness Audience 69

Basis

NOVEMBER 15, 2023

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC 52

CPC Click Through Rate CPA Audience 52

AdvertiseMint

AUGUST 17, 2023

Target the right audience Not all audiences are created equal. Some audiences are more likely to convert than others. When you’re targeting your ads, it’s important to focus on the audiences that are most likely to be interested in your products or services. and sitelinks.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

MNTN

JULY 15, 2022

A demand generation strategy is a series of actions you can implement to build brand awareness through different channels. A demand generation plan helps to educate your target audience and make them excited to learn more about what you’re selling. Improve Demand Funnel Framework. Integrate CRM & Marketing Automation.

Brand Awareness 52

Brand Awareness Audience Click Through Rate Education 52

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Adtelligent

JULY 19, 2022

Considering that people are searching for everything via search engines, there is a potential for big audiences. According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. Display advertising.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

SEPTEMBER 8, 2022

He pointed to the fact that 86% of customers interested in travel watch CTV, and 77% watch ad-supported channels, meaning there’s a built-in audience for travel brands—and CTV’s targeting capabilities finds them. CTV’s audience-first approach reaches the right audience,” said Edmundson, and that means less wasted media impressions.

Conversion Rate 52

Conversion Rate Retargeting Audience Brand Awareness 52

MNTN

JULY 6, 2023

A marketing funnel maps the customer journey, guided by marketing efforts, from brand awareness to conversion. As most social media platforms have begun to merge with ecommerce functions, lower-funnel videos on platforms like TikTok have become increasingly important to encourage consumers to take that final leap.

Conversion 52

Conversion eCommerce Conversion Rate Click Through Rate 52

Spoton Digital Media

MARCH 23, 2022

You need to establish your brand, build out all of your marketing assets, and start to create brand awareness. If you’re just getting started, you’re going to need extra budget for establishing brand assets that will provide value over the lifetime of your marketing efforts. Foundation : You are just getting started.

Marketing 78

Marketing Click Through Rate Conversion Rate Brand Awareness 78

MNTN

MAY 16, 2023

Micro conversions refer to the small ways users interact with your website and signal purchase intent. Engaging with your social media posts. Maybe your ads don’t highlight the right product benefits, or perhaps you’re not addressing your audience’s pain points. Examples include: Visiting multiple pages on your website.

Conversion 52

Conversion Conversion Rate Shipping A/B Testing 52

PrograMetrix

AUGUST 3, 2022

You'll earn greater exposure and brand awareness. That can allow your brand to stand out without as many competitors clamoring for attention. But while some brands may go silent, other brands see a pathway to make more of an impression on their target audience. There are deals to be had.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. website, blog, social media). user-generated content, influencer content, media coverage, etc.). user-generated content, influencer content, media coverage, etc.).

Marketing 133

Marketing SEO ROI Conversion 133