Martech

OCTOBER 23, 2023

In a report by The Harris Poll on the 2023 State of Social Media , the most pertinent business priorities in today’s economic environment include: Building brand reputation and loyalty Gaining a deeper understanding of customers Improving competitive positioning Moving forward with reduced budgets and predicting future trends.

Media 115

Media Education Brand Awareness Audience 115

Digiday

FEBRUARY 20, 2024

Candy brand Butterfinger is making a bigger bet on gaming, increasing its media spend this year on gaming creators and streamers to boost brand awareness with younger shoppers. “We ” The candy brand’s initiative, dubbed “Game Better with Butterfinger,” targets millennial and Gen Z gamers.

Audience 62

Audience Brand Awareness Media Marketing 62

Digiday

MARCH 4, 2024

The company has experimented with out-of-home advertising in the past and currently has an active TikTok presence to help boost brand awareness. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Audience 64

Audience Brand Awareness Media Advertising 64

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 60

Brand Awareness Pop-Up Food Media 60

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 54

Brand Awareness Pop-Up Food Media 54

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 56

Brand Awareness Conversion Education Affiliates 56

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. The question is, how do you ensure your content reaches the right audiences? By 2027, the OTT market will have approximately 4.2

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. Did you know that compared to social media, e-mail marketing can be up to 40 times more effective? Use Social Media. billion people are using social media. Lead Magnet and Audience Research.

Marketing 194

Marketing SEO Brand Awareness Audience 194

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

Martech Series

FEBRUARY 6, 2023

Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

Media 91

Media Brand Awareness MarTech Conversion 91

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7% By contrast, DOOH revenues increased 24.2%

Brand Awareness 51

Brand Awareness Audience Advertising Media 51

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. Continue reading this article on digiday.com.

Brand Awareness 70

Brand Awareness Marketing Food Media 70

MNTN

JULY 25, 2022

There are many reasons why advertisers are looking to up their investment in Connected TV, number one being the fact that 25% of the respondents believe CTV is the most valuable media type—topping linear TV, paid search, and social. Over the last few years, travel brands in particular have experienced a lift from targeting CTV audiences.

Media 98

Media Advertising Brand Awareness Audience 98

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments.

Audience 90

Audience Advertising Rich Media Entertainment 90

Digiday

APRIL 2, 2024

The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. The company even exceeded its internal goals — reaching hundreds of thousands of households weekly while maintaining efficient costs — and achieved a 4X improvement in return on media spend and a 3X increase in ROAS.

Brand Awareness 81

Brand Awareness ROI Impressions Audience 81

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Many brands may instinctively cut back on their ad budgets during a slowdown.

Marketing 122

Marketing Brand Awareness Audience Media 122

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

Digiday

APRIL 23, 2024

These shortlist entries showcase the companies and campaigns successfully using content to modernize media and marketing. The Spark’ elevated brand awareness and resonated deeply with audiences, earning acclaim for its innovative approach. Continue reading this article on digiday.com.

Brand Awareness 60

Brand Awareness Marketing Food Audience 60

Digiday

APRIL 2, 2024

The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. The company even exceeded its internal goals — reaching hundreds of thousands of households weekly while maintaining efficient costs — and achieved a 4X improvement in return on media spend and a 3X increase in ROAS.

Brand Awareness 69

Brand Awareness ROI Impressions Audience 69

AdvertiseMint

SEPTEMBER 13, 2023

The term “social media influencer” has become quite the buzzword lately. Social media influencers are people who have become super popular on sites like Instagram, TikTok, and YouTube. They build huge social media following and fans who love their posts. They have built a big audience of fans who follow them.

Media 52

Media Fashion Audience Food 52

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Private marketplace capabilities with priority access to high-demand inventory.

Media 92

Media Advertising Brand Awareness Entertainment 92

illumin

MAY 2, 2024

They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Journey advertising also works to reduce ad fatigue and improve audience engagement. Creativity draws in audiences, captures their imaginations, and brings them back for more. It starts a conversation.

Brand Awareness 52

Brand Awareness Audience Conversion Entertainment 52

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures. Audience targeting .

Advertising 52

Advertising Media ROI Brand Awareness 52

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 60

Audience Entertainment Media Brand Awareness 60

VideoWeek

FEBRUARY 20, 2023

But it’s not necessarily the case that these awards shows aren’t of interest to audiences anymore. For international audiences, there was the classic full live stream of the event (which was broadcast by ITV in the UK). But it may well be that a full live stream of these shows isn’t what they’re looking for.

Audience 52

Audience Brand Awareness Advertising Ad Tech 52

Martech Series

OCTOBER 4, 2022

Employee Advocacy by Sprout Social enables users to manage both social media and employee advocacy in one place. Today’s social media climate comes with a new set of challenges to solve, from algorithmic shifts to increasingly crowded feeds. Marketing Technology News: Finding the Communication Sweet Spot.

Brand Awareness 88

Brand Awareness Audience MarTech Communications 88

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 47

Brand Awareness Ad Inventory Marketing Food 47

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. The takeaway?

Media 52

Media Ad Space Demand Side Platform ROI 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. We launched LinkedIn CTV to help our customers continue to reach and engage new audiences across streaming television content.” Dig deeper: The B2B CEO’s social media checklist Getting started.

Brand Lift 68

Brand Lift Conversion Rate Retargeting Video Ads 68

Digiday

JANUARY 29, 2023

And media buyers say there’s actually a chance they’ll succeed at that, for a few reasons. For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. But I think we don’t want to step away from being about brand awareness.”

Video Ads 63

Video Ads Media Advertising Brand Awareness 63

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Here are a few reasons why we love the power of social media advertising.

Media 52

Media Advertising Click Through Rate Audience 52

Digiday

NOVEMBER 16, 2023

Despite the rise of gaming and esports as an entertainment channel in recent years, McDonald’s and Coca-Cola are still determining exactly which key performance metrics signal success among the gaming audience. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Brand Awareness 91

Brand Awareness Marketing Entertainment Audience 91

Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Making video ads actionable.

Audience 53

Audience Marketing Video Ads Entertainment 53