Martech

OCTOBER 11, 2023

Never has the expression, “Don’t confuse activity for performance,” rang truer than in B2B social media programs. You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. The ones who just post… anything and everything.

Media 126

Media Pharmaceuticals Audience Impressions 126

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. However, this wasn’t always the case. In an essay by Bill Gates in 1996, he said “Content is king.”

Audience 59

Audience Advertising Cookies Ad Space 59

Martech Series

NOVEMBER 30, 2022

CCB, together with its digital media agency Havas and the strategic support of Clictag Digital, sought future-ready solutions to preserve and extend its data-driven marketing across all browsers for its “Soy empresario” video campaign. More viewable impressions across devices (76%). More completed views across devices.

Viewability 80

Viewability Impressions Cookies MarTech 80

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Digiday

JULY 12, 2023

Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Impressions 47

Impressions Pharmaceuticals Healthcare Marketing 47

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Digiday

APRIL 2, 2024

Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. These expectations for the future of the retail media network are a testament to the innovation RMNs have made over the past few years.

Retail 55

Retail Media Impressions Audience 55

Martech Series

JANUARY 8, 2023

Omnicom Media Group (OMG) , the media services division of Omnicom Group Inc. and Albertsons Media Collective , the retail media arm for the Albertsons Companies, are partnering on a first-to-market solution that will enable marketers to better target and measure based on ROI in Connected TV (CTV) environments.

Media 76

Media Retail eCommerce Electronics 76

Smarty Ads

JANUARY 11, 2023

With the advent of programmatic advertising, many marketers and media buyers resolved the major advertising issue — serving irrelevant impressions to the wrong audience. What's best — a broad marketing strategy or narrow marketing?

Audience 52

Audience Impressions Media Advertising 52

Ad Monsters

JANUARY 5, 2024

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Big Win For Minority-Owned Media LdJ: This partnership is a big win for minority-owned media companies.

Media 105

Media Native Advertising Cookies Ad Tech 105

Martech Series

FEBRUARY 24, 2023

The Weather Channel TV Streaming App and Local Now Improve Addressability and Measurement with Privacy-Safe Solution Allen Media Group (AMG) announced it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across its streaming brands The Weather Channel TV Streaming App and Local Now.

Media 81

Media Impressions Audience MarTech 81

Ad Monsters

FEBRUARY 7, 2024

Our Black History Month Listicle celebrates a host of Black ad tech and digital media professionals who are impacting the industry and the larger community of diverse professionals who are following them. We also asked them what advice they would give themselves in retrospect on their impressive careers.

Ad Tech 105

Ad Tech Media Agency Audience 105

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. Like digital media, addressable TV enables robust deterministic targeting and attribution. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 48

Audience Brand Lift Impressions Manufacturing 48

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Obviously it’s getting more difficult to measure things, and RMNs enable the ability to understand the impact of media on outcomes.” The post IAB releases new guidelines as retail media networks mature appeared first on MarTech.

Retail 115

Retail Media Cookies GDPR 115

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. Different from legacy providers, this advanced contextual solution incorporates text, image, and video components.

Audience 84

Audience Ad Server MarTech ROI 84

Ad Monsters

JANUARY 9, 2023

This opportunity is unique to in-store environments and may be one reason global retail media spending will reach $101 billion this year , a 15% increase from 2021. However, for advertisers to truly take advantage of shoppers’ necessity to spend at the point of purchase, they must craft appropriate messages the in-store audiences will value.

Retail 105

Retail Media Cookies Impressions 105

Martech Series

JULY 22, 2022

In fact, when analyzing average time per month spent on social media platforms, YouTube had the highest with 23.7 When people interact with social media, the last thing they want is their scrolling to be interrupted by annoying ads. hours a month and TikTok and Facebook tied for second with 19.6 Background music triggers emotions.

Audience 94

Audience ROI Impressions MarTech 94

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 90

Retail Media Advertising Manufacturing 90

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Digiday

MAY 16, 2023

Laura Goldstone, senior director, communications and branding strategy, AdDaptive Intelligence Despite the hard work brands put into running ad campaigns, too many post-campaign reports simply offer basic, standalone metrics such as impressions and clicks-in-aggregate. Continue reading this article on digiday.com.

Audience 55

Audience Impressions Communications Conversion 55

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. Below are our predictions for digital media and other adtech trends.

Media 114

Media Advertising Audience Ad Exchange 114

AdvertiseMint

JULY 14, 2023

Getting a social media marketing service is a good way to do this. This blog post discusses using social media marketing services to give your business an advantage over other companies! Read on as we cover the following: What Is a Social Media Marketing Service? So, social media provides great marketing opportunities.

Media 98

Media Marketing SEO Impressions 98

Digiday

OCTOBER 26, 2022

Several factors contribute to online reputation, including news coverage, reviews, social media conversations and owned properties (such as websites and social media profiles). Google has become a new kind of business card, and page 1 results are often the first impression. Understanding the value of ORM.

Impressions 71

Impressions SEO Media Conversion 71

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Increasing Competition and Algorithmic Changes: The explosive growth of social media has led to a significant increase in the volume of content being shared daily.

Media 97

Media Brand Awareness Audience Conversion 97

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. The primary aim is to reach specific audiences more directly and at scale. These components work collaboratively, ensuring ads reach the desired audience with unmatched precision.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 111

CPC Demand Side Platform CPM Media 111

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. Dig Deeper: Why we care about retail media networks. Off-site media. To power Lowe’s network, as well as media networks for other brands and retailers, Yahoo has created Yahoo Member Connect. .

Retail 97

Retail Media Demand Side Platform Ad network 97

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Martech Series

SEPTEMBER 19, 2022

On the flip side, they also saw how social media and the influencer industry was becoming an increasingly powerful tool for e-commerce. ” Fermat helps brands easily embed shopping experiences in influencer content, so an influencer’s audience has a native, engaging shopping experience.

Audience 87

Audience Ad Tech Impressions MarTech 87

Ad Monsters

APRIL 6, 2023

Businesses must understand which platforms best reach Gen Z, and what makes them a unique audience. But most importantly, they must learn how to build a system of trust with that audience. In 2018, Nielsen released research examining how Canadian publishers were doing at understanding and reaching Gen Z as an audience.

Media 97

Media Non-Profit Audience Education 97

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Media 134

Media Machine Learning Conversion Impressions 134

Ad Monsters

OCTOBER 31, 2022

Instead, I’m sure the ad tech ecosystem is grateful that she used her passion for deduction and problem-solving to decipher all things marketing and digital media. . For example, to have a little fun with it, impressions and clicks are circumstantial evidence and purchase data is direct evidence. The Innovator: Retail Media .

Retail 129

Retail Media Ad Tech Impressions 129

Ad Monsters

FEBRUARY 26, 2024

Before investing in premium video, advertisers should be able to distinguish what inventory is most relevant to their specific audience and ensure that what they’re buying is fully transparent and brand-safe. When it comes to contextual and audience-targeted solutions, there should be no either/or.

Media 59

Media Cookies Audience ROI 59

Martech Series

OCTOBER 13, 2022

Cryder-Holoubek joins the executive leadership team bringing a deep background in programmatic, local, tier three, and national media. She will report to Ansira’s President Andy Arnold and will drive the operations of the company’s media practice and partner with Product and Engineering teams on the proprietary ad-tech roadmap.

Media 85

Media Ad Tech Impressions MarTech 85

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. An ad exchange is a marketplace of ad impressions. What is an Ad Exchange?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98