Digiday

OCTOBER 5, 2022

As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Making video ads actionable.

Audience 58

Audience Marketing Video Ads Entertainment 58

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. These brands have their own data sets, etc., The omnichannel campaign drove 15 million impressions for the meal kit brand and reached 2.5

Retail 57

Retail Geo targeting Electronics Media 57

Martech Series

JULY 14, 2022

“Advertisers have embraced CTV and they’re shifting bigger budgets to the medium as an essential buy for driving brand awareness and performance marketing,” said Tom Cox, President of Premion. Achieving Brand Awareness and Performance Marketing Goals Seen as Significant Advantages.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. The takeaway?

Media 52

Media Ad Space Demand Side Platform ROI 52

Ad Rants

FEBRUARY 22, 2023

Your website is often the first point of contact for potential patients, and it's important that you make a good impression. Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Ad Wisey

APRIL 29, 2022

Meanwhile, the overall perception is shaped by multiple elements, from the company’s name and logo to its owner or the philanthropic projects supported by the brand. At the same time, it’s a mistake to believe that only well-known brands should be concerned with their reputation. Brand reputation management on social media.

eCommerce 80

eCommerce Media Fashion Communications 80

Banner Flow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. Success lies in knowing your audience inside and out. Buzzfeed “Tasty”.

Media 52

Media Advertising Audience Food 52

Digiday

SEPTEMBER 15, 2022

This week’s media briefing explores the evolving relationship between publishers and advertisers as the pressure mounts to justify marketing budgets with actual proof of driving revenue. Agencies take a long time to pay us and spend a lot of time fighting us on every impression.”. Time crunch. Hiring to help with the demand.

Media 60

Media Advertising Cookies Impressions 60

Digiday

OCTOBER 11, 2022

Mike Schott, executive vice president, media sales, Volta Charging. As advertisers increasingly shift media budgets to retail media networks, the challenges for brands striving to stand out are also growing. Amazon, Walmart, Kroger, Target, Best Buy, Walgreens, Ulta, Home Depot and more now have their own media offerings.

Retail 61

Retail Media Viewability Brand Awareness 61

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Marketing 130

Marketing Audience Click Through Rate Conversion 130

Martech

MARCH 6, 2023

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? The internet has irrevocably shifted the media landscape format with major implications for advertisers. Each one has a slightly different audience composition and membership numbers.

Viewability 83

Viewability Conversion Rate Impressions Conversion 83

AdvertiseMint

FEBRUARY 13, 2024

However, with the right strategies, they can become a powerful tool for driving sales and increasing brand awareness. This article will discuss how to create effective e-commerce Facebook ads that resonate with your audience. Effective Facebook ads can drive traffic to online stores, boost sales, and increase brand awareness.

eCommerce 52

eCommerce A/B Testing Brand Awareness Conversion Rate 52

TechCrunch Ads

JUNE 15, 2022

” This ad format is designed to give brands a way to connect with their audience on Pinterest’s platform, which can then in turn drive traffic to their websites or inspire future shopping purchases — similar to much of Pinterest’s organic content. Scotch and Gatorade were among Idea Ads’ early adopters.

Brand Awareness 106

Brand Awareness Impressions Audience Advertising 106

Spoton Digital Media

SEPTEMBER 18, 2023

Audiences are flooded with brand messages. Each day, we see hundreds of social media posts, ads, and promotions. You need to use creative branding to attract attention, stay fresh and relevant, and build stronger connections with your ideal audience. Assess your audience.

Pop-Up 95

Pop-Up Audience Conversion Rate Brand Awareness 95

Basis

DECEMBER 1, 2023

Cannabis is becoming more and more mainstream in the US: 2023 saw continued growth in the social acceptability of cannabis use, new states legalize medicinal and recreational cannabis sales, and a major social media platform change its policies to allow for cannabis advertising. The cannabis market is forecast to reach a whopping $50.7

Marketing 58

Marketing Brand Awareness Education Audience 58

MNTN

APRIL 9, 2024

As you expand your digital marketing strategies to encompass all of the platforms that might appeal to your target audience, you need an accurate and precise way to measure your success. View-Through Attribution View-through attribution is a method of assigning credit for customer conversions to impressions — aka how many people saw your ad.

Click Through Rate 52

Click Through Rate Brand Awareness Conversion Audience 52

MNTN

NOVEMBER 13, 2023

As the TV landscape has continued to shift over the past few years, viewers have migrated from linear TV to streaming, and brands have followed suit, adjusting their strategies to find their target audience where they watch. CTV advertising includes any type of advertising done on CTV, both performance and brand-awareness-focused.

A/B Testing 52

A/B Testing CPA Brand Awareness Audience 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

Digiday

APRIL 4, 2023

For the agencies and brands in this year’s Digiday Media Buying & Planning Awards, far and wide, the most critical investments of the past year have been marked by innovative ways to use data and emerging channels to propel advertising campaign success stories. million impressions across linear and digital and 8.5

Media 66

Media Agency Machine Learning Audience 66

Digiday

NOVEMBER 20, 2022

Direct-to-consumer reproductive brand Natalist is beefing up its media mix and layering in more video advertising than ever before. The company, founded in 2019, is looking to boost brand awareness, get in front of more customers and scale the business after being acquired by Everly Health last October. This year, U.S.

Video Ads 57

Video Ads Brand Awareness Audience Entertainment 57

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

Martech Series

NOVEMBER 20, 2022

Meanwhile, on the DSP, advertisers manage the process of programmatic media buying. DMPs provide information about the audiences for whom the advertisement is made, and CDPs create, unify, and store audience data accessible to other marketing systems. It is supposed to help both publishers and advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. This massive audience offers businesses a vast potential reach, especially among younger demographics. Target your ads to your ideal audience.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

AdvertiseMint

JANUARY 13, 2022

Social media marketing is a must for most successful businesses seeking new customers and a wider audience (and a must if you want to do viral marketing , too). In this article, we’ll discuss 14 lesser-known benefits of social media marketing for business owners. Immediate Benefits of Social Media Platforms for Business.

Media 59

Media Marketing Audience Brand Awareness 59

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. Designed for both brand awareness and demand generation, SAP created a two-day, global hybrid event with both virtual and in-person sessions. The company exceeded its audience attendee goals by 300%.

Audience 87

Audience Healthcare Manufacturing Brand Awareness 87

MNTN

JUNE 14, 2023

CTV and the Customer Journey Advertisers and marketers used to use television advertising for general brand awareness. While branding is often a high-level marketing strategy already, serving ads to a broad audience meant businesses had to keep their video creative especially vague. Not convinced?

Impressions 52

Impressions Audience Brand Awareness Conversion 52

Digiday

DECEMBER 7, 2022

For all the potential of full-funnel marketing, however, one key challenge persists — the difficulty of effectively measuring impact across the funnel, especially upper-funnel efforts like brand marketing. Quantifying outcomes related to awareness and perception has long been a concern of marketing teams.

Brand Lift 65

Brand Lift Brand Awareness Viewability Audience 65

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Digiday

NOVEMBER 29, 2022

13, is part of a push to build brand awareness. Furthermore, the brand wanted to highlight a “rural lifestyle” said Kimberley Gardiner, CMO at Tractor Supply Company. As a result, a TikTok-style ad — meaning vertical — was suggested and the brand selected Wilson due to her matching its core values.

Brand Awareness 68

Brand Awareness Impressions Retail Audience 68

Basis

DECEMBER 16, 2022

In the world of digital media, there are many different channels and tactics available to advertisers today. Paid search continues to evolve along with the digital media industry as a whole. You may be thinking to yourself, “Audience-based targeting and machine learning must be similar to programmatic display.”

Display Advertising 52

Display Advertising Machine Learning Advertising Search Advertising 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Facebook offers an excellent platform to connect with your target audience, regardless of its demographic. Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. Engage your audience.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digiday

SEPTEMBER 22, 2022

By using out-of-home displays, QR codes and social media, the brand hopes to reach Gen Z and millennial drinkers over 21. Timing worked out perfectly to partner and create something fans of both brands would enjoy in anticipation of Halloween,” he said. In terms of TV impressions, the alcohol industry produced 66.87

Impressions 64

Impressions Brand Awareness Entertainment Retail 64

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. Target audience and reach TikTok skews towards a younger demographic.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Basis

JANUARY 22, 2023

As a media planner, several targeting tactics are available to you for every digital initiative you’re working on. Audience profiling : Aggregate first-party buyer intent data to create basic audience segments—essentially, cohorts who have taken the same actions online. What is Retargeting?

Retargeting 75

Retargeting Cookies Brand Awareness GDPR 75

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? Pick your publisher.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52