Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

MNTN

MARCH 19, 2024

DSP stands for a demand-side platform. Where a supply-side platform is a tool for publishers, a DSP is a piece of software that allows advertisers to access available advertising inventory. The DSP will work to find available impressions that fit within all of these criteria. What is a DSP?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. The primary aim is to reach specific audiences more directly and at scale. These components work collaboratively, ensuring ads reach the desired audience with unmatched precision.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. Lucrative as this can be, it can also have an adverse effect.

Media 74

Media Demand Side Platform Ad Tech Impressions 74

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

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Audience Cookies Header Bidding Demand Side Platform 52

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. The takeaway?

Media 52

Media Ad Space Demand Side Platform ROI 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 4) Audience Building.

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Demand Side Platform Machine Learning Rich Media Audience 52

SODP

JUNE 27, 2023

The automation of ad sales has reshaped the way publishers, advertisers and marketers interact with one another and target audiences. While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible.

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

PubMatic

FEBRUARY 1, 2023

There’s a lot at stake, and PubMatic’s sell-side targeting solutions bring advertisers closer to publisher content, and closer to the consumer. Demand-side platforms (DSPs) can help brands and agencies use data to target audiences by automating the purchase of digital ads.

Viewability 86

Viewability Demand Side Platform Cookies Impressions 86

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. How Does Performance TV Stack up?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Clearcode

APRIL 26, 2023

Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed to organize an efficient path to an ad inventory from both the publisher’s and the advertiser’s ends. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory. Ad revenue.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

Digiday

OCTOBER 11, 2022

Apple’s growing designs on the ad industry are already well-documented with the iPhone maker’s media unit already generating $4 billion per year on search. Audience pitch. Apple TV executives are said to have talked about building an API-based platform in a similar way to how Google or Microsoft search is bought.

Agency 79

Agency Media Demand Side Platform Ad Tech 79

Digital Remedy

MARCH 7, 2023

Maximizing your digital advertising success isn’t a guessing game—it’s a calculated strategy that starts with leveraging the power of a detailed media plan. When you work with a media planning & buying strategist for your campaign, you can stay ahead of the curve with impactful benefits that transform results in significant ways.

Media 52

Media Demand Side Platform Audience ROI 52

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 62

Media Advertising Ad Tech Demand Side Platform 62

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. Programmatic advertising differs from more traditional media buying methods in its use of automation. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. It does this while letting you target your ads to exactly the audience you’re looking for.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

MNTN

MARCH 14, 2024

Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

Clearcode

AUGUST 4, 2022

In this post, we explain what a self-serve ad platform is, how it differs from managed ad campaigns, how it works, what the key features are, and how to build one. Most demand-side platform (DSP) vendors will offer two main ways to run campaigns — self-serve or managed services. Publishers and Media Companies.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. Demand-side platforms.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. RTB (Real time bidding) is an automated digital auction process that allows advertisers to bid on an ad space from publishers on a cost per thousand impressions or CMP basis.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Automatad Inc.

NOVEMBER 23, 2023

The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. It is not highly targeted.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Advertisers buy impressions via ad platforms , and publishers sell ad inventory.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Basis

SEPTEMBER 26, 2023

Let's start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. How Does Programmatic Guaranteed Work? Negotiate a deal.

CPM 52

CPM Impressions Demand Side Platform Ad Inventory 52

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion during the period.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Digiday

SEPTEMBER 26, 2022

The cost per thousand impressions in these curated deals was up 240% in the first half of the year compared to those prices in the open exchange. There’s a growing recognition among some marketers that it’s better to buy off premium publishers than just from the open web,” said Nick Waters, CEO of media management firm Ebiquity.

Advertising 67

Advertising Marketing Ad Tech Demand Side Platform 67

Digiday

FEBRUARY 15, 2023

Then Horizon plugged its identifier solution into OpenX’s SSP platform. It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. Havas struck a deal with SSP Freewheel to help it buy CTV in smarter, more transparent ways.

Agency 64

Agency Header Bidding Ad Tech Demand Side Platform 64

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Basis

JULY 26, 2022

Simply put, it’s technology that automates digital media buying. A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. DSPs like Basis DSP give you access to over 40 billion daily impressions across all devices and channels.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Digiday

JANUARY 29, 2023

Publishers are running concurrent auctions for the same impression at the same time as ad tech vendors are trying to reduce the amount of auctions they have to listen to. There’s too much of the open market,” said Ryan Eusanio, managing director of digital activation at Omnicom Media Group. It has essentially tripled over that time.

Marketing 68

Marketing Demand Side Platform Ad Tech Impressions 68

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. What that means is the overwhelming majority — over 90% of online video — now fails the in-stream standard,” said Chris Kane, CEO of programmatic consultancy Jounce Media.

Video Ads 57

Video Ads Demand Side Platform Impressions Brand Awareness 57

Basis

NOVEMBER 2, 2022

Subscription video on demand (SVOD) requires users to have a subscription to access video content when and where they want to (think: Netflix, Disney+, Paramount+, etc.) Video on demand (VOD) allows users to access video directly and immediately. Addressable video-on-demand describes the marriage of addressable TV and video on demand.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81