Martech Series

NOVEMBER 21, 2022

The survey reveals that Azerion formats generate up to 20x more attention than standard display. Results also showed that Azerion’s desktop and smartphone high-impact formats deliver more attention than any alternative display advertising solution on the web.

Advertising 88

Advertising Viewability Display Advertising Audience 88

Martech

JANUARY 7, 2022

Adopting a one-size-fits-all approach to digital advertising often ends up costing brands much-needed time and resources. That’s why many marketers are investing in strategic and creative efforts to help connect with high-propensity audiences. To us, that was kind of a waste of media dollars.”.

Display Advertising 117

Display Advertising MarTech Impressions Marketing 117

Digiday

JANUARY 10, 2023

Over the past year, sexual wellness company Adam and Eve has tripled its investment in video streaming ads to reach new customers, shifting its media mix to better navigate today’s increasingly expensive and less efficient digital ad landscape. For the last decade, Adam and Eve was primarily focused on display advertising.

Display Advertising 67

Display Advertising Audience Media Impressions 67

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. Display advertising. They are marked as ads to avoid any confusion.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

MARCH 22, 2023

This experience gives our team a diversified view on how digital media is being utilized in political marketing. Our 2020 report confirmed the growing use of programmatic advertising and the emerging interest in CTV ads , seemingly giving a 2022 winning playbook for midterm campaigns. The primary loser in this evolution is desktop ads.

Advertising 74

Advertising Impressions CPM Cookies 74

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

MNTN

JANUARY 13, 2023

Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Pay-per-impression (PPM). The first step to any advertising campaign is to know what you’re trying to communicate with your target audience.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

illumin

OCTOBER 20, 2023

Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising technique aims to target potential customers based on the context of the website or app they are currently visiting. What are the benefits of contextual targeting?

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Monetize More

SEPTEMBER 28, 2022

There are a lot of different ad units that publishers can use, each serving a unique purpose in reaching their audience. Ad density refers to the percentage of the visible area of an ad that’s occupied by the actual advertisement. High-impact ad units have a higher impression rate, which means more total impressions per page.

Mobile Ads 52

Mobile Ads Impressions Rich Media Video Ads 52

AdvertiseMint

DECEMBER 2, 2023

In this article, I’ve put together 33 finger clicking good display ad examples across industries to inspire your next campaign. You’ll also learn the key elements of high-performing display ads. A Clear Value Proposition Spell out how your product or service solves your target audience’s needs simply and effectively.

Pop-Up 52

Pop-Up Conversion Banner Display Advertising 52

Monetize More

OCTOBER 4, 2022

Publishers who have made the most of contextual advertising by incorporating a wide range of relevant keywords and keyphrases on their site will be able to maximize their Q4 ad revenue. By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

MediaFuse

JUNE 6, 2019

AI influences the media-related decisions as it provides very accurate and detailed data directly impacting the effectiveness of marketing efforts. In fact, most mobile marketing efforts are spent on in-app advertising. Traditional TV advertising is slowly being tossed on the scrap heap. Programmatic TV. GDPR and ePrivacy.

Marketing 52

Marketing CPC CPA CPM 52

Ad Beat

JANUARY 1, 2020

As a result, it comes as no surprise that brands everywhere are looking for new ways to engage with their audience on the small screen. On the contrary, print ads, for example, can charge as much as $100 for a thousand impressions. There are several ways in which you can market your business using mobile advertising.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Martech

JANUARY 3, 2024

That’s a pretty big error bar in your advertising data, but it turns out to be small potatoes compared to what other people are finding. Some very sad figures Only 36% of ad spending on demand-side platforms actually reached the advertiser’s intended audience, according to the Association of National Advertisers (ANA).

Advertising 129

Advertising Impressions Demand Side Platform Conversion 129

Smart-Hub

APRIL 12, 2024

Here are several suggestions, although it is important for advertisers to remember that the selection of metrics heavily relies on the goals of every specific campaign. Impressions Belonging to the list of display advertising metrics, the impressions KPI is the total number of times an ad was displayed on a publisher’s website.

Advertising 52

Advertising Conversion Rate Ad Exchange Click Through Rate 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. With a DSP, advertisers can buy: Display ads: These are banners and interactive ads that appear on websites and apps.

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

MobileAds

JANUARY 25, 2021

But, that’s not always the case for mobile rich media. From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. And most ad servers today support HTML5 rich media creatives.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Mobile display ads , obviously, target smartphone users.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

DECEMBER 16, 2022

Display advertising revenues were up by 13.9 “The ongoing growth of the digital publishing market, despite increased strain on spending power, is a reflection of the tenacity of publishers and a strong online market,” said Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte.

Media 98

Media Audience Retail Display Advertising 98

Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Once an advertiser’s bid wins the auction, their digital ad is instantaneously shown on the website or property of the publisher. RTB Advertising vs. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 native advertising will make up 59.7%

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

AUGUST 10, 2023

By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC. It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. Using this bidding strategy, they can set a target impression share , such as 80%.

CPC 52

CPC CPM Viewability Impressions 52

Single Grain

MAY 30, 2023

But the most significant advantage of responsive display ads is “automation,” because these ads can adapt based on your brand’s display advertising strategy history and ad assets. Therefore, you can experience faster ad creation and high-performing display ads campaigns.

Display Advertising 52

Display Advertising Machine Learning Conversion CPC 52

Automatad Inc.

DECEMBER 1, 2023

Monetizing a fitness website isn’t just about turning a hobby into a paycheck; it’s a strategic move that can bring about several benefits for both the website owner and their audience. Understanding Ad Monetization: Ad monetization refers to the income earned by displaying advertisements on websites or platforms.

Affiliates 52

Affiliates Video Ads Ad network Banner 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! Online advertising can be tricky and time-consuming, often necessitating professional assistance. But programmatic advertising streamlines the process of media buying, making it more efficient.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

DECEMBER 28, 2022

How do Agencies fit in the Display Lumascape? Although most people know what an agency is, an agency is a company that creates, places, and buys media on behalf of the Marketer. They act as global agencies by handling everything from branding through media buying to creative development. Data Management Platforms (DMP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Single Grain

MAY 15, 2023

Increasing online visibility and driving qualified traffic to businesses’ websites requires leveraging many advertising platforms in today’s digital era. Google Ads, previously called as Google AdWords, is a popular advertising platform. Select the options that best align with your campaign goals and target audience.

Advertising 72

Advertising Display Advertising CPC Pop-Up 72

Monetize More

MAY 30, 2023

Mobile Ad Network Description Google Ad Exchange A premium ad network that connects publishers with big brand advertisers, offering preferred deals, filtering options, and other premium features. Requires a large amount of monthly impressions for access. Switch to the advertising type that works for you. Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

MAY 3, 2023

This week’s Media Briefing takes a look at Boostr’s 2023 Pricing & Yield Trend report to understand ad spending in the media industry. Downward spiral So how did 2022 net out for digital media company’s advertising businesses? We’re going back to normal growth rates.

Media 66

Media Non-Profit Advertising Display Advertising 66

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. They help advertisers reach many potential customers, while publishers get to profit off of their ad real estate. Google Ad Manager 360. Omnichannel Monetization.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52