MNTN

MARCH 14, 2024

Ad Network An ad network aggregates ad inventory from multiple publishers and sells it to advertisers, often categorizing the inventory into specific segments based on content type, audience demographics, or other criteria. The DSPs evaluate the request based on the advertisers’ targeting criteria and budget.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

MNTN

MARCH 14, 2024

A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments. What Is a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. As ever in ad tech, the devil is in the detail.

Media 74

Media Demand Side Platform Ad Tech Impressions 74

Automatad Inc.

NOVEMBER 23, 2023

Publishers: The ones who post content online on websites, magazines, news media, and social networks. They are on the source or supply side, meaning they have the space to show ads. They can sell those spaces to brands and services for money. The elements include ad servers, ad exchange, DSP, SSP, DMP , etc.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Automatad Inc.

APRIL 25, 2024

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. It is the most preferable form of advertising and performs better than other ad formats like banner ads , native ads, etc. It allows you to connect with users through personalized ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

AdvertiseMint

OCTOBER 24, 2023

A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. With the rise of online advertising, the need for a more efficient method of ad buying became apparent.

Demand Side Platform 52

Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Digital Remedy

SEPTEMBER 4, 2023

Taking Campaign Measurement to the Next Level The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Which audience segments had the strongest response to an ad?

Conversion 52

Conversion Impressions Ad Space ROI 52

RevX

NOVEMBER 7, 2022

A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. It uses real-time bidding to buy quality impressions made available by the SSP (supply-side platform), at scale. The internet is a huge place with millions of ad inventories.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. The components of adtech.

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Lemonads

SEPTEMBER 13, 2020

Instead, programmatic is the process of using software and algorithms to trade data-rich media while RTB is one method of execution. Once you’ll know exactly what RTB is and how it works, you’ll crave to start applying it with your ads, targeting more interested people and actually achieving more sales! Why use RTB?

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space CPM 52

SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. Kevin Jones, VP of Media Buying. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Digital Remedy

FEBRUARY 16, 2022

As invalid traffic (IVT) and ad fraud increases in scope and sophistication, it has become increasingly difficult for advertisers and agencies to ensure that their ad dollars are being spent on their desired audiences—i.e. Kevin Jones, VP of Media Buying. real people in search of products or services.

Viewability 52

Viewability Ad Space Conversion Ad Tech 52

Basis

JULY 26, 2022

Understanding Programmatic Ad Buying. Simply put, it’s technology that automates digital media buying. Supply-Side Platforms, or sell-side platforms (SSPs), facilitate the sale of publisher inventory through an ad exchange. SSPs (like DSPs) are plugged into multiple ad exchanges. You keep mentioning ad exchanges.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Half of the publishers still rely on direct ad buying to bring in revenue and advertisers to slap their branding on their ad inventory in front of the right audience.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

MARCH 21, 2023

Interstitial Ads Rich Media Ads — These interactive ads can engage users in different ways. For instance, rich media ads can be interactive videos, polls, a button, or similar. However, including both video and display ads on a website helps diversify their revenue streams.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. Utilizing programmatic direct in GAM reduces overhead in managing ad creatives and the overall process.

CPM 52

CPM Viewability Ad Server Ad Space 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. By 2025, the combined U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

MARCH 9, 2022

Television has evolved into a multi-platform market consisting of linear and digital streaming and on-demand offerings across a fragmented media ecosystem. As the way audiences consume TV content has changed dramatically, advertisers have shifted media spend to follow. By 2025, the combined U.S. By 2025, the combined U.S.

Advertising 52

Advertising Audience CPA Media 52

Digital Remedy

DECEMBER 2, 2021

The digital ad space is growing more complex every day, fueled by advancements in technology, changes in consumer buying preferences, and shifts in media consumption. Traditional performance metrics like clicks and impressions are losing their luster, but higher-value metrics like revenue and net profit are difficult to obtain.

Conversion 52

Conversion Impressions Ad Space ROI 52

Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. The Digital Remedy Team is able to bridge many different media sources and data formats, including universal pixel data and first-party data directly from clients.

Demand Side Platform 52

Demand Side Platform Impressions Ad Space Conversion 52

Adtelligent

JUNE 9, 2021

IT-company Adtelligent created a digital ad monetization platform that works with more than 15,000 1 websites worldwide. The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Now the company creates various solutions to manage and sell programmatic ads.

Header Bidding 52

Header Bidding Demand Side Platform Impressions Video Ads 52

Monetize More

NOVEMBER 1, 2022

IOs are commonly used in traditional media, such as print, radio, and television. However, they can also be used in digital media, such as online advertising and email marketing. Where will the ad be placed? Rate: How much will the advertiser pay per impression or click? What type of advertisement will be used?

Impressions 52

Impressions Ad Space Advertising ROI 52

InMobi

FEBRUARY 3, 2016

Then came ad networks - the middlemen - facilitating a larger network of publishers and advertisers to work with each other, by managing ad serving online. Consequently, advertisers have realized that news publications and journals are not the only means of reaching their desired audience segments.

Impressions 52

Impressions Ad Space Banner Fashion 52

Clearcode

AUGUST 13, 2023

Moreover, as many as 86% of people use other devices while watching TV , with between 68%-76% of viewers using a smartphone to research information, use social media, and reply to messages. With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. FAQ What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. Publishers can sell video ad spaces by any programmatic means or direct deals. for its high engagement and viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. This model allows advertisers to bid on ad space in real-time, which can result in higher revenue for developers.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Smart-Hub

FEBRUARY 16, 2024

Such platforms come with numerous ad inventory management and reporting features, allowing publishers to sell their ad space effectively and at competitive prices. Using it, they can find the most relevant publishers and deliver their ads to the right audiences. A user visits a publisher’s website; 2.A

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49

Automatad Inc.

OCTOBER 26, 2023

With this simple guide on video ad monetization – explore strategies, hacks, tips, and Video ad optimization techniques to help you boost your ad revenue and make the most of the video ads. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. It’s the go-to ad network for app publishers and accurately targets your audience range for creating a series of HD mobile ads based on user interests. What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Buy Now Pay Later offers have a rather characteristic audience that could be shortly described as purchase-driven. Who are BNPL users? Growing user-base.

Marketing 52

Marketing Impressions Audience Advertising 52