Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi. Processing.

Retail 115

Retail Machine Learning Conversion Rate eCommerce 115

Martech

JULY 25, 2024

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Are you getting the most from your stack?

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

DECEMBER 20, 2024

.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?

Retail 119

Retail Marketing Conversion Cookies 119

Martech

MARCH 20, 2025

Now, here is this weeks roundup of AI-powered martech releases. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text. dunnhumby expanded its retail media platform by integrating ad-serving capabilities from Osmos. Processing.

MarTech 97

MarTech Retail Conversion Education 97

Martech

SEPTEMBER 4, 2024

It wanted me to define audience/user data, data inputs and sources, segmentation and more. Churn risk at renewal: Smaller companies in the retail and finance industries were at higher risk of churn during the renewal stage. If you’re curious about how martech tools like CDPs could impact your strategy, try running your own simulations.

MarTech 120

MarTech Marketing Healthcare Finance 120

Martech

MAY 12, 2025

Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?

Retail 104

Retail Affiliates ROI Advertising 104

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. and Constantine von Hoffman, managing editor, MarTech. Marketers must still provide strategy, creativity and an understanding of audience psychology. from retailers or digital platforms). Email: Business email address Sign me up! Processing.

MarTech 98

MarTech A/B Testing Retail ROI 98

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels.

MarTech 114

MarTech Non-Profit eCommerce Machine Learning 114

Martech

MARCH 27, 2025

Here are this weeks AI-powered martech releases. The platform includes AI Filters for audience segmentation, AI Decision Shapes for analyzing sales journeys, and AI Enrichment for contact record improvement and lead scoring. The post AI-powered martech news and releases: March 27 appeared first on MarTech. Processing.

MarTech 81

MarTech Retail eCommerce Audience 81

Martech

MARCH 6, 2025

Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. Jivox released an AI-powered creative compliance tool for retail media ads. The post AI-powered martech news and releases: March 6 appeared first on MarTech.

MarTech 104

MarTech SEO Conversion Retail 104

Martech

JANUARY 22, 2025

Retail media networks (RMNs) are a big part of that something. At The MarTech Conference , Ted Svikas, Amplitude’s field CTO, used the story of Ben & Jerry’s partnership with the Asian food delivery giant Foodpanda to demonstrate how RMNs can revolutionize advertising as we know it. The results were remarkable: 1.5x

Retail 109

Retail Food Cookies Banner 109

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. ” First, data and audiences.

Marketing 133

Marketing Retail Retargeting Conversion Rate 133

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. These tools enhance content discovery, audience interaction, and engagement in betting and media applications. Placements.io Processing.

MarTech 72

MarTech Ad Server Audience Entertainment 72

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. The post AI-powered martech news and releases: September 26 appeared first on MarTech. Remember: To err is human, to really mess up use a computer.

MarTech 68

MarTech Conversion Fashion Retail 68

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. The post Personalization’s double-edged sword: Balancing relevance with intrusiveness appeared first on MarTech. Email: Business email address Sign me up!

Retargeting 127

Retargeting Ad Targeting Manufacturing Communications 127

Martech

APRIL 28, 2025

Understanding the audience you’re speaking to is crucial. Companies that wait until their buyer base has completely changed before adapting their marketing approach will struggle with an audience that’s already formed strong brand affiliations. Expects the same seamless experiences they enjoy as consumers.

Manufacturing 113

Manufacturing Retail Audience Affiliates 113

Martech

SEPTEMBER 13, 2023

It gives brands and agencies a single point of entry to retail media inventory, both on and offsite. It also complements Criteo’s retailer monetization solution suite, which helps retailers tap into new demand by integrating marketplace and in-store monetization technologies. Get MarTech! Why we care. In your inbox.

Retail 126

Retail Media Demand Side Platform Viewability 126

Martech

JANUARY 5, 2024

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.

Retail 124

Retail Media Cookies Electronics 124

Martech

JANUARY 12, 2023

Salesforce for Retail today announced a series of measures designed to help retailers grow their customer data-based advertising businesses and generally enhance the retail customer experience. With the looming deprecation of third-party cookies, advertisers will be looking to buy or target audiences based on first-party data.

Retail 113

Retail Media Cookies MarTech 113

Martech

DECEMBER 30, 2022

How organizations will transform their martech stacks and digital experiences. Retail media networks. Retail media networks have taken digital advertising by storm over the last two years. The close connection that retailers have with their customers provides an opportunity for advertisers to meet those customers where they are.

Retail 117

Retail Media eCommerce MarTech 117

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Meta is also testing genAI tools that create and deploy ads from prompts, according to Karin Tracy, Meta’s head of retail, fashion and luxury.

Fashion 109

Fashion Retail eCommerce Audience 109

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: Mailchimp: For email A/B testing. Here’s something somebody asked me!

A/B Testing 118

A/B Testing Control Group Marketing Conversion Rate 118

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 122

eCommerce Retail Electronics Conversion 122

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers.

Marketing 120

Marketing Machine Learning Retail Manufacturing 120

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. Using the data, advertisers can gain deeper audience insights, identify which products, creative and creators resonate most and build custom audiences. "By

Retail 98

Retail Cookies Agency ROI 98

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report.

CPM 120

CPM CPC Click Through Rate Impressions 120

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Get MarTech! The post Google Search Ads 360 gains retail media capabilities appeared first on MarTech.

Retail 109

Retail Media Cookies MarTech 109

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech!

Retail 127

Retail Media Cookies GDPR 127

Martech

DECEMBER 9, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Engage your audience: Speak clearly and with enthusiasm. How will this boost sales?

MarTech 111

MarTech Retail Marketing Ad Targeting 111

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. Early adopters with high expectations Think back to the early days of the martech market. The post How to identify high-churn personas in B2B and mitigate their risk appeared first on MarTech. Processing.

MarTech 120

MarTech ROI Marketing Communications 120

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. Get MarTech! The post AI-powered martech releases and news: Jan. In your inbox.

MarTech 112

MarTech Affiliates Brand Awareness Retail 112

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand. Processing.

Brand Awareness 126

Brand Awareness Marketing Media Audience 126

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B Testing 70

A/B Testing Pop-Up Conversion Rate Retail 70

Martech

NOVEMBER 22, 2024

What kind of image will resonate with a certain audience?” But can mid-size retailers take advantage? That means having access to a lot of data on a brand’s customers, on audiences. ” In particular, he feels it should be transparent about product recommendations, serving the interests of the retailers.

Machine Learning 111

Machine Learning Retail Audience MarTech 111

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 109

MarTech SEO Retail Audience 109