Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. As this economy grows, it’s expected to unleash a wave of innovation, offering new ways for brands to engage with audiences and for creators to monetize their influence.

Audience 112

Audience Entertainment MarTech Marketing 112

Digiday

OCTOBER 5, 2022

economy, Square — the San Francisco-based fintech company — hopes its new Spanish-language marketing efforts will resonate with small business owners and the communities they serve. The strategy is a reflection of changing times: using social media to reach audiences based on criteria like race or ethnicity is no longer an option.

Marketing 62

Marketing Ad Targeting CPM Audience 62

Martech Series

JANUARY 11, 2023

60% of marketers are women. Yet only 13% of director-level+ women in marketing have racially diverse backgrounds. The MarketHER Group is a a DEIB-focused membership group committed to helping Women in Marketing create the work-life they love. Several other studies of women in the marketing industry mirror these findings.

Marketing 95

Marketing ROI Communications MarTech 95

Martech Series

NOVEMBER 18, 2022

Once the piece is ready, a team’s content marketers have to do the next part of the job. As the digital world is expanding, there is no denying that Artificial Intelligence or AI is changing the game for content marketing. This gives content marketers information they may use to construct their content strategies and articles.

Marketing 120

Marketing Machine Learning SEO Real Estate 120

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. Hatzenbuhler started by highlighting that at MNTN, we’re B2B marketers ourselves, and therefore understand what boxes an ad channel must tick to be effective.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

Martech

APRIL 26, 2024

By combining storytelling and technology, we can achieve new levels of creative expression and audience engagement. Predictive content creation: The ability to predict audience preferences could generate more enjoyable content for viewers. The rise of AI agents AI agents will play a pivotal role in realizing this vision.

Machine Learning 101

Machine Learning Education Entertainment Audience 101

Martech Series

DECEMBER 13, 2022

Piano acquired SocialFlow, a social distribution and marketing platform for media companies, earlier this year. “We are really excited to bring SocialFlow by Piano to our global markets and to continue adding features to the product,” said Michael Silberman, EVP, Strategy and Social, Piano.

Media 77

Media MarTech Audience Marketing 77

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. Here are some strategies where marketers can use these data insights. and Canada. Why we care.

Ad Targeting 114

Ad Targeting Demand Side Platform Impressions Audience 114

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. The growth of this ad tier was therefore a key point of Netflix’s presentation.

Ad Tech 104

Ad Tech Audience Retail eCommerce 104

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. It’s a type of over-the-top (OTT) advertising that allows advertisers to target Hulu audiences based on demographics, location, and interests. In general, shorter is better.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

MNTN

NOVEMBER 16, 2023

Hulu lets you target your audience based on demographics, location, and interests, pairing your ads with the content your customers are watching. It’s a type of over-the-top (OTT) advertising that allows advertisers to target Hulu audiences based on demographics, location, and interests. In general, shorter is better.

Advertising 52

Advertising Marketing Audience Ad Targeting 52

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 60

Marketing Audience Media Advertising 60

Digiday

APRIL 5, 2023

What follows is the inside track on the app, what it means for marketers, how it fits into the wider TikTok drama and much more. Marketers who spoke to Digiday have said the platform, at least right now, seems to be putting creators first — maybe too much if the oversaturation of influencers on the platform is anything to go on.

Marketing 71

Marketing Fashion Agency Food 71

Flashtalking by Mediaocean

JANUARY 12, 2022

But a mixed reality social ‘world’ still feels a few steps away for the brands that will likely fund its existence. In the coming digital landscape, what might brand marketers’ roles look like and what steps can they take to ready themselves? But how can marketers prepare for the unknown? What can we expect from the metaverse?

Marketing 52

Marketing Click Through Rate Banner Audience 52

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. Connected TV is the TV Solution for B2B Marketers. Next, select your target audience. Change can be scary.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

VideoWeek

AUGUST 4, 2022

The announcement represents the latest move away from e-commerce by social media platforms, with TikTok curtailing its live shopping plans in the US and Europe. Coupled with its shift towards Reels, the Facebook Live Shopping shutdown tallies with Meta’s aim to mirror the business model of its Chinese rival.

Fashion 105

Fashion Audience Media Marketing 105

Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. Cannabis consumers actually mirror just about every other CPG consumer group out there.

Media 68

Media Pharmaceuticals Advertising Marketing 68

MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. Despite this, signals from the market show that the living room isn’t giving up its crown quite yet. Roku’s announcement mirrors moves from other key players in the space to get into the TV game, including Amazon.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Digiday

NOVEMBER 2, 2022

TikTok wants brands and marketers to know all about its vibrant gaming community — but exactly how the platform will offer it up to advertisers remains to be seen. Instead, it focused on TikTok’s growing role as a hub of online gaming community activity, stressing the platform’s strengths as a potential gaming marketing channel.

Entertainment 69

Entertainment Electronics Audience Conversion 69

Martech

FEBRUARY 8, 2024

With enhancements across LinkedIn strategy tools, lead routing and complex team management, these updates are designed to elevate your marketing, sales and service efforts. Whether you’re looking to educate, engage or understand your audience, these tools offer versatile solutions to achieve your marketing goals.

Audience 89

Audience Conversion Rate MarTech Conversion 89

AdvertiseMint

DECEMBER 6, 2023

In today’s digital marketing landscape, an effective sales funnel is indispensable for sales success. Ready to supercharge your sales and marketing efforts? The first stage casts a wide net on various marketing channels to inform potential buyers of your offer. Harsh but true! What is a Sales Funnel? Source: zipdo.co

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

AdvertiseMint

AUGUST 10, 2023

As a small business owner, you need to look for smart ways to market your products and services. Here are some clear advantages: Wide audience reach: TikTok boasts a vast and diverse user base that spans the globe. Creative marketing opportunities: TikTok’s dynamic video format encourages creativity.

Food 52

Food Fashion Audience Media 52

Martech

AUGUST 3, 2021

Evangelista is SVP Content, Programming and Marketing at Vevo, and the 40th birthday of music videos seemed a good time to find out more about Vevo’s business model and marketing strategy. Across the main social media channels, Vevo has a total audience of over 30 million. Many videos, many views. Moods and Rewind.

Audience 115

Audience Entertainment Advertising MarTech 115

VideoWeek

APRIL 12, 2023

For instance Reach – the UK publishing group whose titles include the Mirror, Express and Daily Star – has seen its referrals from Google News Showcase climb from 129,000 in July 2021 (a few months into the programme) to 145 million in January 2023. “Off-site content is just as important as on-site content. .”

Audience 98

Audience Conversion Advertising Marketing 98

Digiday

JULY 25, 2022

DAOs] can give journalists a platform to connect more directly with their audience and be supported directly for their work, [however] DAOs are nascent and experimental in nature,” said Kelsie Nabben, a researcher at RMIT University Blockchain Innovation Hub in Melbourne, Australia, who has written for decentralized publishing platform Mirror.XYZ.

Media 63

Media Audience Advertising Agency 63

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets. Read more on VideoWeek.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008. Another layer in the stack?

Data Management Platform 86

Data Management Platform Cookies First-Party Cookies Audience 86

Fuel Lines

JUNE 4, 2018

When designing or revising your website, keep this objective and your prospective client audience in mind. Highlight case studies, testimonials, advertising and marketing campaigns. Links to your agency’s social media platforms such as Facebook, LinkedIn and Twitter. A directory of current clients. Agency services.

Agency 248

Agency Affiliates Marketing Audience 248

Digiday

MAY 3, 2023

The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. These days, social media has become more about watching content by strangers and getting involved in viral trends, without a personal connection. So far, marketers are hopeful for these new ad placements.

Ad Inventory 67

Ad Inventory Conversion Advertising Video Ads 67

InMobi

APRIL 11, 2023

Insights that help brands craft Ramadan marketing campaigns Ramadan is a time of great excitement among the Southeast Asian Muslim population, and engaging this spirited crowd this season requires a tactful, insight-based approach. Now, marketers should pay attention to which consumers they're after. Those are brand lovers.

Food 98

Food Electronics Audience Marketing 98

Digiday

APRIL 19, 2023

The platform’s user base has often been cited by marketers as too small, while the app took a beating, advertising-wise, after Apple’s App Tracking Transparency (ATT) came into effect. Snap did tease a new feature, AR Mirrors, which will allow users to virtually try on products.

Advertising 78

Advertising Entertainment Audience Media 78

Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. It seems you really did prove the concept that purchase intent doubled when both advertiser and media showed similar social consciousness.

Media 64

Media Advertising Conversion Audience 64

Martech Series

DECEMBER 29, 2022

Metaverse is forecasted as the future of social media, many brands are strategizing quick marketing campaigns to capitalize on the metaverse concept. For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Facebook – Meta.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing.

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. This ensures that your ads are served to the most relevant audiences, optimizing viewability and increasing the chances of engagement.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Ad Monsters

JUNE 17, 2022

She recently chatted with VidMob and highlighted how she approached the marketing and creative process with data and how she is transforming decision-making at L’Oreal. Head of Marketing, Confiant. CEO, Mirror Digital. consumer base – the multicultural market. VP, Marketing & Communications, Mediavine.

Ad Tech 100

Ad Tech Media Real Estate Communications 100

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. However, many marketers are unaware of the full extent of the format’s potential and value to their existing strategies. Given how essential mobile devices are to the everyday lives of their users, so too is mobile advertising for marketers.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52