Remove personal-info
article thumbnail

5 Marijuana Marketing Ideas for Online Dispensaries

Ad Rants

Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies. Content Marketing Publish exciting and educational Content. Email Marketing Campaigns Offer discounts or unique material to subscribers who sign up for your newsletter.

Marketing 216
article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Treat them as partners.

Marketing 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Cookieless Advertising for B2B Marketers

Basis

That said, we’re starting to see a shift now, and B2B marketers and brands have begun to reframe and rethink their advertising strategies in the context of this larger signal loss. B2B teams often already have a relatively narrow audience they’re trying to connect with, since B2B software and service offerings are quite specific.

article thumbnail

Powered by Sendoso, LexisNexis Takes Home Gold from Chief Marketer Pro Awards

Martech Series

Personalized direct mail initiative leads to 1,100% ROI, top honors at marketing awards. LexisNexis Legal & Professional , a leading global provider of information and analytics, took home the Best Direct Mail Campaign at this year’s distinguished Chief Marketer Pro Awards.

article thumbnail

Pioneering Video AI Startup, ShortTok, Announces Financing from Info Edge Ventures

Martech Series

ShortTok , an early-stage software company developing automated visual storytelling technologies, announces today that it has secured a financing commitment from Info Edge Ventures, subject to regulatory approvals. Marketing Technology News: Kibo Spins Out Personalization Business Under the Monetate Brand.

Finance 87
article thumbnail

Does ChatGPT pose an existential threat to marketers?

Martech

Welcome to my first column for MarTech, where I will immediately and publicly admit I’m suffering through an existential crisis that began on November 30, 2022… A full-blown, real-life, mind-bending, core-gripping conundrum, the kind that causes a person to immediately reposition or curl up in the fetal position.

Marketing 100
article thumbnail

Cookieless Advertising for Healthcare and Pharmaceutical Marketers

Basis

Then, once they have those systems and solutions in place, they can shift their focus to building up their CRM list so that, once third-party cookies are completely gone, they can still understand who they need to target and build lookalike audience segments to extend that targeting.