Single Grain

MAY 7, 2025

million in 2023, growing at an impressive CAGR of 19.1%, according to ResearchAndMarkets.com. Enhanced Customer Engagement A brand’s history tells a compelling story that can increase audience engagement. The numbers tell a compelling story: the Global Corporate Heritage Data Management market is projected to reach US$2.2

Fashion 52

Fashion Communications Marketing Manufacturing 52

VideoWeek

APRIL 30, 2025

And that ties into the fragmentation of audiences across so many different streaming and content offerings, all vying for eyeballs. So I think fragmentation of audiences is definitely a big challenge. In which case that ad impression on the home screen is maybe the only ad that they see in that user session.

Entertainment 52

Entertainment Audience Media Retail 52

VideoWeek

APRIL 17, 2025

While Barb already reports on linear commercial spot audiences eight days after airing, the measurement body says advertisers expectations around reporting speed have increased, given their ability to monitor digital campaigns in real time.

Marketing 52

Marketing Ad Tech Media Food 52

Single Grain

APRIL 29, 2025

Onboarding writers with impressive qualifications, partnering with authoritative websites, and exercising transparency are some of the E-E-A-T strategies that will dominate in 2025. Here are other ways to stay transparent with your audience: Include clear contact information : Make it easy for users to reach you.

SEO 52

SEO Conversion Rate Conversion Click Through Rate 52

Fuel Lines

JUNE 4, 2014

Take a look at personal branding from a prospective client’s perspective: We’re a highly relational industry and the face behind the agency helps to create a more personal brand impression. Identify with a specific audience As I was writing this article I received a follow-up call from Chris Ray, CEO of the Ramey agency.

Agency 276

Agency Impressions Communications Manufacturing 276

Fuel Lines

JULY 16, 2012

No other marketing tool replicates what PR can do when it comes to building trust with important audiences. The impression the audience gets is that the person quoted is among the cream of the crop in his or her profession. This is a guest post written by Don Beehler, PR Consultant and author.

Public Relations 279

Public Relations Agency Manufacturing Finance 279

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., As a result, Beeswax customers will have full access to programmatically acquire inventory and extend audiences to new CTV audiences at scale across the Americas in one streamlined workflow.

Demand Side Platform 98

Demand Side Platform Audience Manufacturing Advertising 98

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. In return, they gained access to incremental audiences such as “cord-cutters” and “cord nevers” and enjoyed a near 100% completion rate of their commercials.

Advertising 105

Advertising Manufacturing Impressions Audience 105

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 66

Audience Brand Lift Impressions Manufacturing 66

Martech

FEBRUARY 23, 2022

The Roku Advertising Watermark connects with the Roku operating system to automatically verify publisher ad requests, as well as ad impressions. But it speaks to the value that Roku and other top streaming platforms, smart TV manufacturers and CTV ad sellers, buyers and tech partners are looking to solidify as the CTV space matures.

Advertising 107

Advertising Manufacturing Ad Inventory Impressions 107

Martech Series

OCTOBER 20, 2022

We are continuously looking for opportunities to improve the experience for engaged audiences through innovative and contextually relevant content and messaging,” said Travis Hockersmith, Group Vice President, Platform+ at VIZIO. Marketing Technology News: 5 Benefits of Chatbot Marketing and FAQs to Get You Started in This New Channel.

Manufacturing 98

Manufacturing Display Advertising Entertainment MarTech 98

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech Series

JULY 26, 2022

The company drove high audience engagement with their content hub, with 60% of attendees becoming recurring visitors. The company focused on diverse speakers and translated content to enable audience accessibility. The company exceeded its audience attendee goals by 300%.

Audience 98

Audience Healthcare Manufacturing Brand Awareness 98

InMobi

JANUARY 28, 2013

and my thoughts were quashed when I chanced upon "The only thing that we can be sure of the future is that it will be absolutely fantastic" The year 2012 saw a phenomenal rise in the tablet impressions across the world and it was the same for us on the InMobi network.

Impressions 40

Impressions Electronics Shipping Manufacturing 40

Martech Series

MARCH 2, 2023

Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

Display Advertising 97

Display Advertising Impressions Manufacturing MarTech 97

Single Grain

FEBRUARY 23, 2021

They also present their software as a direct solution to their audience’s problem. This combo of social proof and benefit-driven copy gives their ad relevance in the mind of their audience. What’s even more impressive is how the company used the video in the shape of a short quiz. BigCommerce.

Audience 145

Audience Manufacturing eCommerce Food 145

Basis

JANUARY 26, 2024

Take the opportunity to test the effectiveness of activating your customers’ first-party data , using data modeling to create look-a-like audiences , and enhancing ad relevance with contextual targeting. The reality is that DOOH and dynamic podcast advertising have consolidated their ad supply, making the inventory seamlessly available.

Advertising 98

Advertising Marketing Cookies Impressions 98

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Martech

MAY 5, 2022

So how does that site have a ton of traffic and therefore can sell a bunch of ad impressions? Now, the malware is loading ad impressions in the background. They’re making money through digital advertising because the advertisers don’t know that they’re paying for ad impressions that end up being loaded by malware.

Impressions 100

Impressions Ad Exchange Ad Tech Advertising 100

Ad Wisey

APRIL 29, 2022

Brand awareness can increase the favorable impression, but the stakes rise and can be disastrous for business if a crisis occurs. Apart from interacting with social media content, the online audience creates it. One of the most critical aspects of the audience’s opinion about a brand is consistency.

eCommerce 97

eCommerce Media Fashion Communications 97

Single Grain

AUGUST 23, 2019

The teller conveys a message in order to connect with other people (in this case, the target audience). If you want to transform your ordinary product into something extraordinary, you need to market your services with impressive storytelling. It might sound strange but, yes, conflict in your story helps keep your audience engaged.

Marketing 111

Marketing Banner Audience Impressions 111

Ad Beat

AUGUST 6, 2024

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

Manufacturing 83

Manufacturing Real Estate Brand Awareness Audience 83

MNTN

OCTOBER 27, 2022

Leading with messaging authentic to its intended audience across multiple screens in the home, the campaign experienced huge success—according to market research firm Insider Intelligence, “By the end of 2022, 44% of Gen Zers over the age of 14 will have used “buy now, pay later” [one of Square’s online payment methods] at least once this year.”.

Pop-Up 98

Pop-Up Shipping Manufacturing Audience 98

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment. Read more here.

Food 114

Food A/B Testing Conversion Electronics 114

Single Grain

JULY 31, 2019

The selection of a mobile ad platform depends on your target audience, so it is important to understand the needs of your audience and choose a platform that can offer you the maximum ROI. Recently, its sales started to decline sharply in Brazil and this is when they thought of leveraging the power of mobile to reach audiences.

Advertising 100

Advertising Mobile Ads Banner Rich Media 100

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Martech

MAY 24, 2022

As consumers access more advanced technology, old marketing strategies fail to impress them. This helps manufacturers cut down on the overhead costs as well as the time taken to design a car. By virtually immersing your audience in the product you’re trying to sell, you can bring them closer to the product.

AutoMobile 141

AutoMobile Marketing Healthcare Manufacturing 141

Single Grain

AUGUST 8, 2023

We implemented a full-funnel approach, targeting a qualified prospecting audience and utilizing various tactics to guide target customers toward conversion. A combination of native and catalog feed ad units was used, and both delivered impressive results. Partnered to create targeted, segmented audiences to deliver tailored messages.

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Kevel

APRIL 17, 2022

Impressions. Clicks divided by impressions, aka the rate at which people click the ad after viewing. The average price of every thousand impressions served. The formula is “(Spend)/(Impressions/1000).” For example, 1M impressions at $1K spend would be a CPM of $1.00. Reporting examples. Standard expected metrics.

Impressions 52

Impressions CPM Conversion Retail 52

Single Grain

APRIL 28, 2020

This reduced their cost per lead acquisition by 97% which also allowed them to reach a wider audience with the product. Take the topics that performed well on one channel and repurpose them into a piece of content for another segment of your audience. 3) Anheuser-Busch. 3) Anheuser-Busch. pic.twitter.com/nqImcE5WJP.

Marketing 141

Marketing Audience Media ROI 141

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. Unqualified audience : Many viral videos attract a broad audience that is not necessarily interested in your product or service. Why is this important? Fortunately, that’s easier than you think.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

OpenX

FEBRUARY 6, 2024

Smart TVs and device manufacturers provide huge amounts of data on a household level. This level of detail helps DSPs, SSPs, advertisers, and media companies better identify audiences, better value inventory, and avoid wasteful, low-attention inventory. Can you tell us more about that? Download the Attention Marketplace one-sheet:

Viewability 52

Viewability Manufacturing Ad Inventory Impressions 52

VideoWeek

DECEMBER 16, 2022

The firm tracks and analyses impression-level data across CTV, mobile, web and in-app environments. Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. .” Amplified Intelligence Acquires AttentvAds. Google Defeats Privacy Lawsuit.

Media 98

Media Audience Retail Display Advertising 98

Ad Beat

MARCH 6, 2024

It’s the world’s second-biggest smartphone manufacturer, with a market share of 16.3 million to place ads in the content of Cocomelon Nursery Rhymes and $2 million on the channel CVS 3D Rhymes & Kids Songs — including over $834,000 on this video alone , which bought them 65 million impressions. million impressions).

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Digiday

JULY 10, 2022

100 Thieves flagged M&A as a significant part of its strategy during the org’s most recent funding round, kicking things off with its acquisition of the peripherals manufacturer Higround in October. “I You’re basically taking flyers on content and then bringing on advertisers down the road, as you build an audience,” Rymer said. “I

Non-Profit 69

Non-Profit Entertainment Manufacturing Marketing 69