More About Advertising
APRIL 2, 2024
KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.
illumin
APRIL 9, 2024
What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. This increases the chance your audience will watch the ad, engage with it, and eventually convert. They are not.
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InMobi
MAY 18, 2020
With most of us across the United States sheltering in place throughout March, April and May, we’re turning to mobile apps for entertainment. to watch movie and TV show content, play mobile games and otherwise keep themselves entertained. But to what extent has the use of these kinds of mobile applications really changed of late?
Digiday
OCTOBER 5, 2022
As the end of the year approaches and marketing teams look to finalize their 2023 budgets, many are wondering how to ensure their ads are set up for success in the months ahead, appealing to unique audiences whose media consumption habits continue to evolve. Keep branding front and center. Developing dynamic creative to fine-tune targeting.
Digiday
JANUARY 24, 2023
Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.
Martech
JUNE 15, 2023
The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. With better segmentation comes fewer wasted impressions and ad dollars. and Canada.
Martech Series
AUGUST 31, 2022
Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Hivestack has focused its technology on audience-centric buys, which leverage various data touchpoints to reach specific audience segments on-the-go, while being fully data compliant.
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