Digiday

MAY 2, 2023

As new platforms and AI technologies emerge, and younger audiences such as Gen Z dominate digital ecosystems, an increasing number of brands are investing in content creation efforts that personalize experiences and reflect diversity, equity and inclusion values. See the complete list of finalists below.

Marketing 69

Marketing Entertainment Audience Agency 69

Digital Remedy

JANUARY 11, 2023

According to one Hub Entertainment Research study, 57% of U.S. Within its current model, Netflix ad purchases are only tracking one KPI: impressions. Fortunately, Netflix plans to work with Integral Ad Science and DoubleVerify in Q1 of 2023 to verify traffic and ad impressions. More precisely target their ads.

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

Digiday

OCTOBER 11, 2022

This type of inventory is known as “on-platform” and is what most people associate with retail media because it represents the majority of impressions and spending within this ecosystem today. With outside-the-walls advertising (aka at-store), consumers can experience a brand’s messaging in a clean, less-cluttered environment.

Retail 60

Retail Media Viewability Brand Awareness 60

Digiday

DECEMBER 6, 2022

The change effectively recategorizes the wide swath of publishers’ online video inventory as lower-priced out-stream impressions. out-stream) over pricier ad products geared toward brand awareness campaigns (ex. The change may benefit not only people’s user experience online but also publishers’ video ad businesses. in-stream).

Video Ads 55

Video Ads Demand Side Platform Impressions Brand Awareness 55

Digiday

NOVEMBER 15, 2022

The company, which creates plant-based meat with proprietary 3D printing technology, leveraged visual and written content to generate brand awareness and collect leads ahead of its launch in Europe. Altogether, the judges’ nominations in 2022 demonstrated that companies are experimenting with new ways to attract audiences.

Advertising 68

Advertising Marketing Fashion Agency 68

Martech

MARCH 10, 2022

Specifically: Translate ABM brand awareness from target accounts into website traffic. Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. a case study, additional zero-touch tactics/assets, etc.)

Marketing 108

Marketing Brand Awareness Click Through Rate Audience 108

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Digiday

APRIL 4, 2023

Finally, Spectrum Reach identified the news, entertainment and sports networks that appeal to self-identified Space Coast visitors in each market. million impressions across linear and digital and 8.5 Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience.

Media 65

Media Agency Machine Learning Audience 65

Basis

JANUARY 4, 2023

There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. It’s an absorbing, emotional, and different experience—and one that drives results ( 75% brand recall rate , anyone?). Digital audio formats are singing.

Advertising 75

Advertising Pop-Up Retail Real Estate 75

MNTN

JUNE 9, 2023

The marketing funnel would appeal to a broad range of potential customers and build brand awareness. The goal would be to give these audiences a positive impression of your product or service, through things like ads, email newsletters, promotions, social media, and so on. You’re building authority at this stage.

Pop-Up 52

Pop-Up Impressions Conversion Rate Brand Awareness 52

AdvertiseMint

OCTOBER 13, 2023

Your target audience takes action right away when you want. A successful direct response marketing campaign should have most of these key components: Targeted audience – Be super clear about who you want to reach. Compelling offer – Come up with an offer your audience can’t refuse! Regular ads are slow.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

Digiday

APRIL 4, 2023

Finally, Spectrum Reach identified the news, entertainment and sports networks that appeal to self-identified Space Coast visitors in each market. million impressions across linear and digital and 8.5 Sportswear brand Champion and its agency of record Kepler are finalists in a new category, Best Multichannel Experience.

Media 36

Media Agency Machine Learning Audience 36

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences. Let’s consider a simple banner ad, for example.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Lemonads

MAY 11, 2020

If you’ve got a few campaigns under the belt and you know what works with your audience, you should limit underperforming placements and review the advanced budget options available for your campaign. Work on the Call-to-Action The final piece of the puzzle, a CTA tells your audience what to do after engaging with your ad.

Affiliates 52

Affiliates Conversion Conversion Rate Audience 52

Digiday

NOVEMBER 22, 2022

Direct sales is ceding share to programmatic sales for CTV impressions. Meanwhile, on the sales side, Roku’s CTV platform accounted for the largest share of CTV ad impressions in Q3 and by a pretty wide margin. Surprisingly, it wasn’t a traditional CTV platform that followed Roku in the second slot for impression share.

Impressions 58

Impressions Demand Side Platform Advertising Entertainment 58

Lemonads

SEPTEMBER 3, 2020

Take a look at some of these persuasive words here below: SmartBlogger Impress your readers: get them excited, encourage and inspire them, make them feel aware and safe about something with hints or mistakes you’ve tested and learned that others should be aware of! What type of content would be valued by your target audience?

Native Advertising 52

Native Advertising Advertising A/B Testing SEO 52

Lemonads

AUGUST 5, 2020

Imagine how much data they could even possibly have for you to use and raise your traffic from potentially interested audiences about your content or potential clients about a product. For sure, if you're aiming to amplify your reach for brand awareness, education, or audience growth, Outbrain is the excellent pick !

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! Recommended from the Web!

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

InMobi

AUGUST 21, 2013

With the wide availability of free WiFi across many airports and in flight WiFi becoming a reality, the brands have tremendous opportunity to reach travelers and keep them entertained. Females, by contrast, make up just 38% of the smartphone travel audience, compared to 48% of the total smartphone audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Digiday

FEBRUARY 14, 2023

Based on a breakdown from tracking service AdImpact that monitored audience engagement, Super Bowl LVII on Fox on Feb. The sweet spot around high creative appeal and better brand lift tends to be entertainment shows and movies, and more niche products,” said Egan. billion persons 18+ ad impressions during the game.

Brand Lift 58

Brand Lift Audience Food Impressions 58

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Work With Us 3) Presentation: TED TED has amassed an impressive following of 19.9M

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Martech Series

NOVEMBER 15, 2022

When executed effectively, webinars offer value to marketers and audiences alike. A focused, engaging webinar offers both knowledge and convenience for audiences — and the best webinars retain their value as on-demand marketing assets long after the live session has ended. How to stand out in the crowd. Know your personas.

Audience 88

Audience Education Impressions Conversion 88

MobileAds

JANUARY 20, 2021

High impressions. It enables advertisers or brands to find the right people for your product or service. Heineken Light reached 54% of audiences — 35 million people — in just three days using video ads on Facebook. Who is your target audience? Are you looking to run performance or branding campaign?

Display Advertising 52

Display Advertising Mobile Ads Banner Advertising 52

Single Grain

JUNE 19, 2023

Related Content: How to Keep Your E-commerce Site Secure Against Cyber Threats Interpreting Activity in a Dark Social Environment To navigate the evolving digital landscape and maximize brand exposure, businesses must adopt an omnichannel approach.

Brand Awareness 52

Brand Awareness Conversion Audience Media 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This article will discuss the many benefits of Google Ads, including how this advertising option can increase brand awareness and help you conquer the competition. conversion rate when they create online ads on Google.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. This action could be to make a purchase, build brand awareness, promote an event, etc. However, the internet started to grow at an unprecedented rate, and a massive oversupply existed.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digital Remedy

JANUARY 11, 2024

It’s common for advertisers to incorporate both broadcast and cable into their strategy, but choosing national or local advertising depends on the advertiser’s size, audience, and ultimate campaign goals. Streaming advertisers can access a wide range of premium inventory, which permits them to target different types of audiences.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Single Grain

MAY 18, 2023

Instagram users have shared more than 50 billion photos on the app, so your ads have an incredible opportunity to be seen by a vast audience. This helps fashion brands to extend their reach, hear valuable feedback from their audience and create connections that can help to drive higher conversions.

Fashion 52

Fashion Retargeting Brand Awareness Audience 52

Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. Basic digital audio ad metrics include: • Impressions – Total number of ads served. The Rise of Digital Audio.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Digital Remedy

JULY 31, 2023

It’s common for advertisers to incorporate both broadcast and cable into their strategy, but choosing national or local advertising depends on the advertiser’s size, audience, and ultimate campaign goals. Streaming advertisers can access a wide range of premium inventory, which permits them to target different types of audiences.

Advertising 52

Advertising Audience Pop-Up Affiliates 52

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. To increase the share value of your videos, make them informative and entertaining. To date, the ad has 96K views.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Single Grain

SEPTEMBER 13, 2019

In fact, 87% of people said that they would like to see more video from brands. In fact, 87% of people said that they would like to see more video from brands. 20% wanted to see more entertaining ‘viral’ style videos. Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

Marketing 112

Marketing SEO Conversion Rate Banner 112

Digiday

FEBRUARY 14, 2023

The ‘Pets Stay Free’ campaign was a success, receiving over one billion earned impressions, widespread national outreach and earned media. MiQ and iProspect worked together on Hilton’s audience awareness campaign, which sought to reach current hotel stayers and LGBTQ+ and Black travelers by leaning into their motivations for travel.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Martech Series

JANUARY 5, 2023

Its essential significance, however, is in the fact that it puts your company one step closer to generating more income and raising brand awareness at a reduced expense. Users have a better overall impression of your app after using it, increasing the likelihood that they will frequently use it again. Geo Targeting.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Single Grain

JUNE 13, 2023

Disney, a global entertainment powerhouse, has captured the hearts and imaginations of millions of people around the world. While consumers may prefer an ad-free experience, remember that: Providing the option to choose between ads and an ad-free subscription allows for better monetization and caters to a wider audience.

Marketing 52

Marketing Pop-Up Affiliates Native Advertising 52

VideoWeek

OCTOBER 20, 2023

It can also provide audience insights, for example describing key audiences for specific M6 shows. Analysts Value ESPN at $22 Billion ESPN could be worth $22 billion, according to analyst estimates, after the entertainment giant broke out standalone earnings for the sports division for the first time.

Ad Tech 52

Ad Tech Media Agency Retail 52