Martech

NOVEMBER 4, 2024

More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers. Amazon, Walmart, Target), per Statista.

Marketing 122

Marketing Machine Learning Retail Manufacturing 122

Martech

JUNE 4, 2025

Manufacturing. Today, customers expect instant, mobile-first and conversational service, without sacrificing trust or security. The real shift is from call-center processes to AI-augmented, emotionally aware conversations that earn trust in moments that matter. Choose the martech that enables your most important strategic bets.

Manufacturing 56

Manufacturing Education Communications MarTech 56

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 126

Audience Marketing ROI Manufacturing 126

Martech

NOVEMBER 18, 2024

5 strategies to harness project management data In industries beyond marketing, such as tech and manufacturing, companies have long used data to refine their operations and drive efficiency. Use current data to keep your campaigns fresh and highly relevant to your audience. This insight allows teams to make data-based decisions.

ROI 114

ROI Audience Manufacturing Brand Awareness 114

Martech

JUNE 24, 2025

The combination of premium inventory and deep consumer insights puts RMNs uniquely positioned to support immediate conversion goals and longer-term brand building. RMNs’ competitive advantage — first-party audience data Retailers sit on some of the most valuable first-party data in the ecosystem — real purchase behavior.

Retail 67

Retail Media Audience Conversion 67

Fuel Lines

OCTOBER 18, 2012

It became more important to be found by your prospective client audience than chasing new business through interruption type tactics such as cold calling. The blog should be centered around a specific target audience. I realized there was a paradigm shift taking place for new business. Consistently use key words in blog post titles.

Agency 277

Agency Media Audience Manufacturing 277

Martech

JUNE 3, 2025

But today, I see marketers using aggressive tactics masquerading as conversion-focused copy. What ethical persuasion looks like Persuasion respects your audience and builds trust. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. That’s effective persuasion.

Clickbait 92

Clickbait GDPR Manufacturing eCommerce 92

Martech

APRIL 11, 2024

Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Marketing is: Entering the conversation already happening in the audience’s mind. Most of what manufacturers demand is internal.)

Marketing 136

Marketing Manufacturing Conversion Pop-Up 136

Martech

DECEMBER 10, 2024

Most brands have a data layer that efficiently collects, processes and streams audience insights into engagement channels. For example: A delayed product image can cost a tech manufacturer millions in lost revenue and digital shelf space. Why the content layer is broken The content layer is often non-existent or, at best, broken.

Conversion Rate 125

Conversion Rate Manufacturing eCommerce Audience 125

Single Grain

APRIL 13, 2025

Key Highlights B2B companies implementing ABM on LinkedIn report 91% higher conversion rates than those using traditional approaches 208% revenue increase is possible with a well-executed LinkedIn ABM strategy Case studies show that personalized LinkedIn ABM campaigns can reduce sales cycles by 30-40% AI-powered personalization tools like Karrot.ai

ROI 52

ROI Conversion Rate Healthcare Manufacturing 52

Martech

JUNE 18, 2024

. “S&P Global Mobility is a data-rich environment of automotive information and analytics from every part of the automotive life cycle, whether it’s the manufacturer’s planning for their next vehicle launch or understanding how many vehicles they’re going to sell over the next five years.”

Manufacturing 116

Manufacturing Real Estate Audience Finance 116

Digiday

APRIL 11, 2023

For example, major manufacturers, including domestic and import brands, are hitting the accelerator on marketing spend, particularly looking to capture digital-first audiences that are interested in their EV products. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Single Grain

APRIL 23, 2025

Companies implementing personalized B2B campaigns see up to 40% higher conversion rates. This ensures you get the most accurate customer profiles and increases conversions over time. B2B marketers can also segment their audiences and create custom messaging in one place. Add behavioral data as prospects engage with your content.

Marketing 52

Marketing Conversion Rate Click Through Rate Conversion 52

illumin

JULY 11, 2024

While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising. This information can then be used to plan campaigns and effectively target audiences – cutting out time and effort and driving efficiency. What is predictive AI?

Machine Learning 52

Machine Learning Education Manufacturing Ad Space 52

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. HubSpot is an excellent example for every B2B brand to create specific and relevant content to drive conversions. What is B2B video marketing?

Marketing 133

Marketing Manufacturing Audience Entertainment 133

Martech

AUGUST 22, 2023

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. The company realized they needed to reposition themselves as a solution provider rather than a manufacturer.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Single Grain

APRIL 10, 2025

LinkedIn’s matched audiences feature allows for precise targeting of specific accounts and decision-makers. Retargeting strategies that capture engaged prospects increase conversion rates by up to 40%. Company Targeting Company targeting is when ABM marketers build audiences and segments by businesses and organizations.

Retargeting 52

Retargeting A/B Testing Audience Conversion Rate 52

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures. Target customers. Product overview.

Marketing 122

Marketing Manufacturing Communications Healthcare 122

Aronson Ads

JUNE 24, 2022

However, there are two main categories that your work will fall into: a comparison between two different manufacturers and a comparison between vehicles from the same manufacturer. When you’re comparing two vehicles from the same manufacturer, you’re still explaining the differences, but there’s no “right” answer. OEM vs. OEM.

Manufacturing 98

Manufacturing Audience Conversion Agency 98

Martech

JULY 28, 2021

This includes four business units: the mobility line of products (Toughbooks and related durable mobile devices); professional video and business systems (for amusement parks, exhibitions and other organizations); enterprise process innovation for manufacturing and food; and robotics and large factory equipment.

Food 114

Food A/B Testing Conversion Electronics 114

Martech

DECEMBER 29, 2023

Tone is critical when it comes to communicating with consumers and it can truly make or break a brand,” said Joscha Koepke, head of product at conversational marketing company Connectly. In 2024, achieving the right tone via AI will be a major priority for brands, particularly as they increasingly use channels like conversational commerce.

eCommerce 124

eCommerce Retail Electronics Conversion 124

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads. Campaign channels.

ROI 128

ROI Machine Learning Conversion Rate Healthcare 128

Single Grain

APRIL 28, 2025

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. Third-Party Intent Data Third-party data offers a broader view of your target audience. Effective ABM strategies leverage intent data to personalize outreach, align sales and marketing efforts, and time interventions precisely.

ROI 52

ROI Conversion Rate Manufacturing Education 52

Martech

DECEMBER 6, 2023

alone, CTV offers a clear opportunity for advertisers to reach new audiences. By providing brands with precision audience targeting, comprehensive reporting and the flexibility to change out ad creative when needed (among other benefits), CTV has transformed television into a performance advertising channel akin to social media and search.

Advertising 111

Advertising Ad Server Manufacturing Brand Awareness 111

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. The following section lists a number of strategies that you can mold and adapt to suit your specific needs and target audience. Types of B2B marketing.

Marketing 126

Marketing ROI Audience Education 126

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. Optimized e-commerce UX is one of the major factors in conversion. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. Product overview. Target customers.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. Key clients include Dell, Oracle, Cisco, SAP, Infor and HPE.

Marketing 114

Marketing Machine Learning Cookies ROI 114

Clearcode

NOVEMBER 6, 2023

With a staggering $45 billion US retail media market , retailers are attempting to seize the golden opportunity that retail media presents to not only cater to evolving consumer preferences, but also open up new avenues for advertisers seeking to engage with their most coveted audiences.

Retail 102

Retail Media Advertising Manufacturing 102

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Single Grain

MARCH 14, 2025

The key to increasing sales from SEO is to balance visibility with conversion-boosting CTAs. Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. A study in Ad Age found that while attention can boost brand awareness, it does not guarantee conversions or sales.

SEO 52

SEO Brand Awareness Manufacturing Conversion 52

Martech

AUGUST 21, 2023

For example, we have a CPG client with a sophisticated data science practice for predicting futures pricing and availability of ingredients to manufacture its products. This might include audiences exported to channels with predictive capabilities such as Facebook, Google Ads, the brand’s ESP, etc.

Audience 98

Audience Machine Learning ROI Conversion Rate 98

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What do stories have to do with marketing? 3) Create “Conflict”.

Marketing 111

Marketing Banner Audience Impressions 111

Ad Beat

AUGUST 6, 2024

In fact, with the last three Games (two Winter Olympics and one summer Games) all taking place in Asia, viewing times for Paris 2024 will be a better fit for Western audiences — meaning TV figures could be even higher than recent events. Parents with young kids? Property buyers? Or all three?

Manufacturing 83

Manufacturing Real Estate Brand Awareness Audience 83

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. leading to higher engagement and conversion rates. The first of which was probably “data is the new oil.”

Marketing 117

Marketing MarTech Conversion Rate Healthcare 117

Martech

FEBRUARY 2, 2023

For instance, a car manufacturer and a quick service restaurant will have different time frequencies that make sense. Choose a measurement for frequency that makes sense for your business. The former might be in years and the latter in weeks.

Manufacturing 142

Manufacturing MarTech Marketing Conversion 142

Single Grain

DECEMBER 27, 2024

Fortunately, most programs can offer personalization tools based on firmographics like country, industry, and audience type. According to a case study, Adobe increased visitor-to-lead conversion rates by 3x using Demandbase. In a case study, 6sense increased Ceros’ meeting-to-SQL conversions to over 72%.

Impressions 52

Impressions Marketing ROI Conversion Rate 52