Digiday

OCTOBER 26, 2022

Recent research from IPG’s UM media agency found that socially conscious brands that advertise on media that share the same values generate a much higher level of purchase intent from consumers. Will a consumer make a different choice if an advertiser and/or a media partner is not responsible? And were clients asking for this?

Media 66

Media Advertising Conversion Audience 66

VideoWeek

SEPTEMBER 13, 2023

VideoWeek requested the research after it emerged last week that Meta was considering launching paid, ad-free versions of its social media apps. The move is intended to help Meta comply with incoming EU and UK legislation that will restrict Big Tech companies’ use of personal data for targeted advertising.

Media 98

Media Advertising Marketing 98

Basis

JUNE 29, 2023

Well, that flew by—can you believe that the first half of 2023 is already in the rearview mirror? There’s never a dull moment in the digital advertising world, but these past six months have seemed particularly eventful. BT : What will be the biggest regulatory challenges facing advertisers in the second half of the 2023?

Advertising 52

Advertising Cookies Conversion Media 52

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. More DOOH inventory is becoming available to advertisers programmatically. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. and Canada.

Ad Targeting 123

Ad Targeting Demand Side Platform Impressions Audience 123

Digiday

APRIL 19, 2023

Snapchat has needed to catch a break among advertisers for a pretty long time, and Wednesday’s annual Snap Partner Summit, held at the Barker Hangar in Santa Monica, California, was its opportunity to reset the narrative. Snap did tease a new feature, AR Mirrors, which will allow users to virtually try on products.

Advertising 79

Advertising Entertainment Audience Media 79

VideoWeek

MAY 1, 2024

Of all the innovative companies in the TV advertising space, one of the most distinctive businesses is Telly, the US startup that offers users a free dual-screen TV with ads delivered on the second screen. From an advertising perspective, this enables one-to-one targeting of consumers, rather than the panel-based modelling usually used in TV.

Manufacturing 64

Manufacturing Advertising Media Agency 64

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. This shift is powered by the authenticity and relatability of influencers, qualities that traditional advertising mediums struggle to match.

Audience 125

Audience Entertainment MarTech Marketing 125

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms. Similar to the U.S., audiences.”

CPC 87

CPC Marketing Click Through Rate Electronics 87

VideoWeek

MARCH 5, 2024

UK publishing group Reach, owner of the Mirror, Daily Star, Daily Express, and a range of local newspapers, reported a 5.4 The drop in digital revenues came down to two major factors according to Reach: a fall in traffic, and lower yield from programmatic advertising. But there’s also been a general fall in news consumption.

Cookies 52

Cookies Advertising Audience Media 52

Ad Monsters

JANUARY 9, 2024

The CES Conference plans to amaze attendees with its generative AI capabilities, and we’ve got the scoop on how publishers and advertisers can make the most of their experience. Chatterjee from Forrester adds that publishers and advertisers should consider whether these technologies will strip away their unique identity.

Electronics 98

Electronics Entertainment Media Agency 98

Digiday

OCTOBER 5, 2022

The campaign, “Para Tu Proximo Paso” — which in English is “For your Next Step” — debuted last month and is now running across connected TV, YouTube, social media and out-of-home ads in Miami, Houston and Dallas. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg.

Marketing 64

Marketing Ad Targeting CPM Audience 64

Martech

JANUARY 10, 2023

Digital media and advertising. Discovering social cues and interactions. These innovators will discover more about the social cues that allow for complex interactions and how that can scale far beyond anything video conferencing accommodates.”. “A How organizations will transform their martech stacks and digital experiences.

Marketing 106

Marketing eCommerce MarTech Retail 106

Digiday

JULY 25, 2022

It’s not clear how much they will cost but members will have benefits that mirror those offered to subscribers of other media outlets, including the ability to ask questions to reporters during live broadcasts on the Fireside platform and over Discord, exclusive content and discounts on merchandise. Integrating DAO.

Media 65

Media Audience Advertising Agency 65

Digiday

NOVEMBER 16, 2022

Product feeds for Discovery ads offered more ways to expand our social-style assets across new platforms,” said Ashley Anderson, senior director of digital marketing, e-commerce, PUMA. In this way, they could show shoppers items they’re more likely to be interested in based on their interests and intent. For instance, Invisalign, a U.S.-based

Audience 68

Audience Video Ads Conversion Advertising 68

Digiday

MAY 29, 2022

Cannabis consumers actually mirror just about every other CPG consumer group out there. All it takes is an advocate or a believer on the client side to that to help make it happen.” — Emmy Clarke, associate director of social, Good Apple, discussing the growing use of influencers and creators in health/wellness and pharmaceutical advertising.

Media 70

Media Pharmaceuticals Advertising Marketing 70

MNTN

JULY 5, 2022

But social marketers don’t need to fear the newest channel for B2B. Eric Hatzenbuhler, Senior Marketing Manager at MNTN, knows that advertising on social or CTV isn’t so different. The TV screen wasn’t always the best place for B2B advertisers. Change can be scary. Connected TV is the TV Solution for B2B Marketers.

A/B Testing 52

A/B Testing Impressions Audience Agency 52

Martech Series

SEPTEMBER 1, 2022

To share media from a mobile device to a Roku TV, consumers can use the free Roku mobile app or mirror their screen using Airplay 2 or Miracast. Marketing Technology News: Social Media Trends in APAC: Engagement May Cost More, But Social Care Helps Brands Stand Out From…. Maintenance-Free Smart TV Platform for Manufacturers.

Entertainment 80

Entertainment Manufacturing MarTech Media 80

MNTN

FEBRUARY 3, 2023

Mergers between networks are now the norm, content budgets are slashed, and TikTok has breathed new life into social media. A majority of Roku’s revenue comes from their advertising business. The shifting data environment means that advertising companies are looking to offer their clients the best targeting available.

Pop-Up 98

Pop-Up Ad Exchange Manufacturing Audience 98

Digiday

DECEMBER 14, 2022

This week’s Media Briefing includes a conversation with The Athletic’s chief commercial officer Sebastian Tomich about how his sales team is pitching advertisers on campaigns amidst a busy sports season. How has the timing of the World Cup helped with the launch of your advertising business? Twitter referrals trend down.

Media 59

Media Advertising Conversion Real Estate 59

All About Advertising Law

SEPTEMBER 27, 2022

Last week, the National Advertising Division of the Better Business Bureau National Programs (NAD) held its annual conference. The wide array of speakers covered a broad range of topics, from the metaverse to dark patterns, social justice, environmental claims, and (as always) substantiation and disclosures. Effective disclosures.

Advertising 52

Advertising Agency Marketing 52

Digiday

MAY 3, 2023

Snapchat’s latest ad offerings aim to change the platform’s narrative to advertisers. The crux of the revised narrative is that Snapchat is an outlier in a social media landscape that’s going through a shift. ” This message was abundantly clear throughout Snap’s recent events for advertisers. Which makes sense.

Ad Inventory 68

Ad Inventory Conversion Advertising Video Ads 68

VideoWeek

MAY 16, 2024

Following the NewFronts which wrapped up just over a week ago, where publishers, social platforms and ad tech companies alike presented their new ad offerings to the market, this week we were firmly in broadcaster territory with the UpFronts. Read on to hear announcements from NBCUniversal, Fox, Amazon, Disney, Warner Bros.

Ad Tech 52

Ad Tech Audience Retail eCommerce 52

Ad Monsters

FEBRUARY 13, 2023

While this reflects a larger societal problem of systemic racism, these Black professionals are making waves and leaving their mark on the advertising and digital media industry. As Founder + CEO of Mirror Digital, an interactive media and advertising company, she helps Fortune 500 brands tap into the fastest-growing U.S.

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

MNTN

JULY 15, 2022

Eric Hatzenbuhler, MNTN’s Senior Digital Marketing Manager, joined Ascent to share how social marketers already have the skills to launch on Connected TV. With CTV, advertisers can accurately reach their audience. Setup as Simple as Social. Social marketers can easily repurpose their video assets running across other platforms.

Marketing 52

Marketing A/B Testing Retargeting Audience 52

InMobi

DECEMBER 6, 2016

Hosted by Sir Martin Sorrell and Yossi Vardi, the event attracted the best and brightest minds in advertising. The discussions at Stream covered a spectrum of thought-provoking topics such as Artificial Intelligence, Parenting in the Digital Age, Why Hillary lost the Election, The Future of the Advertising Agency and Corporate Transparency.

Verification services 52

Verification services Advertising Viewability Impressions 52

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 62

Marketing Audience Media Advertising 62

Digiday

APRIL 16, 2023

Popular but under-the-radar social platform Reddit (that is, compared to the Instagrams and TikToks of the world) is making yet another push to woo advertisers — smartly by going through their media agencies. Our ability to show and share those insights with advertisers is helping them find and grow their customer base.

Agency 50

Agency Media Advertising Education 50

VideoWeek

APRIL 14, 2023

Musk also claimed that most of the advertisers who fled Twitter have returned, and the company could become cash-flow positive this quarter – contrary to last week’s reports that revenues are down 50 percent on October as advertisers continue to stay away. percent, a small rise from its previous prediction of 2.6

Media 98

Media Agency Ad Tech Manufacturing 98

Martech

AUGUST 3, 2021

“We can do programmatic advertising,” said Evangelista, “but we have a large sales force that engages in person-to-person sales.” Across the main social media channels, Vevo has a total audience of over 30 million. ” To say Vevo has a presence on YouTube is an understatement. . Moods and Rewind.

Audience 121

Audience Entertainment Advertising MarTech 121

VideoWeek

APRIL 12, 2023

For instance Reach – the UK publishing group whose titles include the Mirror, Express and Daily Star – has seen its referrals from Google News Showcase climb from 129,000 in July 2021 (a few months into the programme) to 145 million in January 2023. ” “Journalism isn’t cheap,” agrees Thompson.

Audience 98

Audience Conversion Advertising Marketing 98

Digiday

NOVEMBER 2, 2022

TikTok wants brands and marketers to know all about its vibrant gaming community — but exactly how the platform will offer it up to advertisers remains to be seen. We’re an entertainment company; we’re not a social network,” said TikTok head of gaming and global business solutions Assaf Sagy. TikTok’s “Made Me Play It” event on Nov.

Entertainment 69

Entertainment Electronics Audience Conversion 69

Digiday

MARCH 20, 2023

The first revenue stream that felt the impact of the economic downturn was advertising, but by the end of the year, subscriptions began to slow and some publishers reported dips in consumer revenue streams, like affiliate commerce. The New York Times’ advertising business lost 2% worth of share, which was absorbed by subscriptions.

Real Estate 51

Real Estate Affiliates Advertising Media 51

VideoWeek

DECEMBER 9, 2022

The shopping-focused feature could develop further “social” functionality, Amazon explained, including the options to view trending content and share posts. Reach Launches US Operations for the Mirror, Express, and Irish Star. Twitter to Give Advertisers More Control, Amazon and Apple Resume Spending.

Food 52

Food Ad Tech Media Agency 52

Ad Monsters

JUNE 17, 2022

Morgan’s expertise in strategic marketing, PR, Social Media campaigns, cultural communications, marketing ops, sales enablement, and training are crucial to driving awareness, engagement, and customer journeys resulting in conversion. CEO, Mirror Digital. Sheila Marmon. consumer base – the multicultural market.

Ad Tech 103

Ad Tech Media Real Estate Communications 103

VideoWeek

APRIL 5, 2024

The company has also explored ways to determine what the user is doing on their HDMI-connected devices in order to show them relevant advertising, including automatic content recognition (ACR) or fingerprinting/watermarking technology. The company has also enlisted Publicis Media’s Yale Cohen as Head of Brand Safety and Advertiser Solutions.

Ad Tech 59

Ad Tech Agency Media Audience 59

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. Those with enough cash can create AI-driven versions of themselves that can stand in on virtual meetings, write and respond to emails, attend virtual conferences, star in social media posts and so much more. And why not? Super smart!

Marketing 136

Marketing Education Communications Entertainment 136