Martech Series

JUNE 16, 2022

Third-party verification will play a critical role in preserving digital audio media quality. Integral Ad Science (a global leader in digital media quality, released its 2022 Amplifying Media Quality in Digital Audio Report. In partnership with YouGov,a global public opinion and data company, IAS surveyed U.S.

Media 90

Media Viewability Education Impressions 90

Martech Series

FEBRUARY 27, 2023

Audio was once the medium of choice for marketers a generation ago but fell out of favor with the advent of TV and subsequent introduction of Digital and Social Media advertising.

Brand Lift 86

Brand Lift Food ROI MarTech 86

Basis

FEBRUARY 20, 2023

Audio has always had the feel of an intimate medium, that trusted voice conversing directly with us one-to-one. But digital innovation has changed how we think of audio as an entertainment vehicle and overhauled how we engage with it every day. Just how effective are audio ads, really? Hint: very.) Hint: everywhere.) by 2026.

Advertising 67

Advertising Pop-Up Entertainment Media 67

Martech Series

FEBRUARY 9, 2023

Exporting complex sequences in a single step from Media Composer into Pro Tools streamlines picture and sound workflows Avid announced the latest version of Media Composer with several new features that significantly speed up the post production process between editorial and audio post teams. surround sound. surround sound.

Media 94

Media MarTech Marketing Advertising 94

Martech

APRIL 16, 2024

internet advertising reached a record $225 billion in 2023, a 7.3-percent Top channels included CTV, retail media and audio, which all saw double-digit growth in 2023. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Video advertising saw 10.6%

Advertising 102

Advertising Retail Ad Inventory Media 102

Ad Monsters

JANUARY 2, 2024

The digital audio advertising marketplace is experiencing massive growth, and technological advances are attracting increasing advertiser interest. Still, there’s one crucial area for improvement in this tech evolution – audio ad measurement. There are some core challenges giving advertisers pause.

Communications 69

Communications Ad Tech Impressions Advertising 69

Ad Tech Daily

MARCH 29, 2023

Instreamatic has launched Contextual Audio Ads. This new solution leverages generative AI to significantly improve traditional audio ads, and increase advertiser engagement and ROI.

ROI 94

ROI Ad Tech Advertising Ad Targeting 94

Martech

OCTOBER 6, 2021

Today, digital out-of-home technology provider Vistar Media announced the extension of its OpenRTB integrations to include programmatic access to audio out-of-home inventory. On the demand side, omnichannel DSP The Trade Desk becomes the first mover in providing audio OOH to advertisers and agencies. In-store experiences.

Media 95

Media Mobile Ads Agency MarTech 95

Smarty Ads

FEBRUARY 6, 2023

Audio advertising is gaining momentum following the growing popularity of music streaming, podcasts, and voice assistants. Promotion in audio formats (both traditional radio and digital) can significantly increase the effectiveness of the media sector.

Advertising 52

Advertising Media Marketing 52

Media Math

AUGUST 18, 2022

So how can advertisers improve the gaming experience? In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

Audience 79

Audience Agency Impressions Media 79

Adweek

JUNE 29, 2023

Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers.

Finance 218

Finance Advertising Media 218

Monetize More

JANUARY 26, 2023

​​Audio advertising is a rapidly growing ad format in programmatic advertising, driven by the increasing consumption of audio platforms such as podcasts and music streaming services. Audio Ads: hype or flop? Google’s got Audio demand to compete in your Video Inventory. Don’t worry!

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Digiday

SEPTEMBER 26, 2023

It’s a common sentiment among audio publishers that advertising in that world remains an undervalued proposition. Efforts from multiple attention metrics firms to apply their methodologies to digital audio and streaming, notably the podcasting world, were greeted with open arms by the likes of NPR, Audacy, iHeart and Spotify.

Media 72

Media Marketing Advertising 72

illumin

MAY 21, 2024

Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 Well, imagine having an audio ad for your brand plugged into a podcast to which listeners are fully engaged and paying attention.

Advertising 110

Advertising Affiliates Audience Ad Space 110

Ad Monsters

JANUARY 11, 2023

Audio advertising is really taking off in the US. Currently, podcasts account for nearly one-third of digital audio ad spend, and that projection will increase over time. . See what the media experts had to say for all those wondering what’s to come in 2023 for podcasts. Laura Connell, Senior Trends Manager at GWI.

Entertainment 81

Entertainment CPM Audience Media 81

Basis

SEPTEMBER 6, 2022

“Did you hear the one about audio advertising? …OK, so terrible puns aside, there’s no denying that digital audio—and digital audio advertising—is having a moment. More people are listening than ever before, and advertisers are rushing to join in on the fun. Digital Audio is Having a Moment.

Conversion Rate 82

Conversion Rate Conversion Entertainment Ad Tech 82

Martech Series

NOVEMBER 4, 2022

Trinity Audio , the only unified audio platform helping publishers and content creators provide audio experiences through AI, announced the official launch of its Twitter audio bot that turns Twitter threads into audio articles.

Finance 84

Finance MarTech Marketing Media 84

Digital Remedy

JANUARY 31, 2022

The Rise of Digital Audio. Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. digital audio subscription revenues will peak at 63.9% this year. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Ad Tech Daily

MARCH 2, 2023

Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily. Since the DV Fraud Lab […] The post DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio appeared first on Ad Tech Daily.

Impressions 85

Impressions Ad Tech Media Ad Inventory 85

Digiday

MAY 23, 2023

Audio advertising is experiencing record growth, as privacy regulations continue impacting targeting tactics, according to a State of Programmatic study released on Tuesday by Comscore’s programmatic division Proximic. programmatic advertisers are preparing for a year of many changes.

Advertising 63

Advertising Media Marketing 63

Exchange Wire

NOVEMBER 30, 2022

announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. The post Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio appeared first on ExchangeWire.com. AdsWizz Inc.

Advertising 105

Advertising Ad Tech Media 105

Martech Series

SEPTEMBER 8, 2022

nablet, a major leader in video technologies, and Minnetonka Audio, a major leader in expert audio processing, announced the integration of AudioTools Server into nablet mediaEngine processing platform. Marketing Technology News: Voxfeed “Lite” Makes It Easy to Get Social Media Content From Happy Customers.

MarTech 96

MarTech Conversion Marketing Media 96

Exchange Wire

MARCH 15, 2023

European omni-channel advertising platform Hawk and Captify, the leading search intelligence platform for the open web, have announced an exclusive partnership that will enable online search data to be used for digital out-of-home (DOOH) and audio media trading for the [.]

Media 52

Media Advertising 52

Admixer

NOVEMBER 21, 2019

And most recently — to screenless media with programmatic audio advertising. According to the Interactive Advertising Bureau (IAB) review, the audio advertisement hit $2.25 The post Programmatic audio advertising: customer engagement on air + TAVR Media Case Study appeared first on Admixer.Blog.

Media 52

Media Advertising Audience 52

Adweek

AUGUST 23, 2022

Audio company Audacy, the firm behind podcasts like Crooked Media's Mother Country Radicals and HBO Max's The Official Hacks Podcast, is working with audio intelligence company Sounder--to give podcast advertisers access to the latter's brand safety solution, which is powered by Sounder's Audio Data Cloud.

Media 222

Media Advertising Ad Tech 222

Digiday

DECEMBER 23, 2022

As brands look to associate themselves with engaging and reliable content, publishers are meeting advertisers’ needs by increasingly leveraging audio and video as storytelling and monetization tools. Advertisers are also drawn to video because of improved performance with audiences. billion by 2027.

Advertising 61

Advertising Audience Video Ads Brand Awareness 61

Martech

APRIL 12, 2022

Digital audio and video spending both increased by more than 50% last year. Social media advertising and search revenue also saw substantial increases, according to full findings from last year’s digital spend released by the IAB and PwC. to $4.9B; Social media advertising was up 39.3% percentage points).

Video Ads 92

Video Ads MarTech Advertising Media 92

Martech Series

JULY 13, 2022

Solution Partner Allows Marketers to Work With Podcast, Audio Influencers Seamlessly. Central to the relationship, Vennly will introduce brands to IZEA’s network of influencers in the audio media marketplace, and Vennly will join the fast-growing IZEA Solution Partner Program. IZEA Worldwide, Inc., IZEA Worldwide, Inc.,

MarTech 79

MarTech Communications Media Audience 79

Martech Series

NOVEMBER 18, 2022

It means putting in place a professional audio-visual setup for your webinar activities. This guide will cover how you can build a great audio-visual setup for fuss-free recordings and deliver your audience an interactive and engaging webinar experience. What Are the Major Components of Audio-Visual Systems? Microphones.

Audience 89

Audience Entertainment MarTech Marketing 89

All About Advertising Law

OCTOBER 24, 2022

At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. Advertisers should use conspicuous disclosures in the same format or medium used (e.g., entertainment) content.

Media 111

Media Advertising Education Entertainment 111

AdExchanger

AUGUST 1, 2023

For programmatic podcast advertising to really take off, buyers want the same assurances they’re used to on other channels, including brand safety controls and effective targeting. It’s a process, says The post Amplifying Programmatic Podcast Advertising With SXM Media appeared first on AdExchanger.

Media 98

Media Advertising 98

Digiday

MARCH 29, 2023

Ann Piper, head of client partnerships, vertical team , Spotify Advertising As an increasing number of people engage with digital audio, marketers are keen to understand what keeps listeners engaged — and how they can tap into their attention. Recent reports anticipate the global digital audio advertising market will top $8.9

Marketing 57

Marketing Audience Media Advertising 57

Martech Series

DECEMBER 16, 2022

An overwhelming majority of respondents still plan to advertise on social media, highlighting the importance of rigorous brand protection measures. Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

Media 75

Media Advertising MarTech Cookies 75

Exchange Wire

DECEMBER 16, 2022

Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [.].

Retail 52

Retail Advertising Ad Tech Media 52

Martech Series

SEPTEMBER 13, 2022

Avid welcomes music and media tech executive David Toomey as SVP & General Manager of Audio & Music Solutions. Avid announced the appointment of music and media technology executive David Toomey to Senior Vice President & General Manager of Audio & Music Solutions.

Entertainment 79

Entertainment Marketing eCommerce Media 79

VideoWeek

APRIL 18, 2024

Impact Media, a new programmatic ad buying platform enabling advertisers to only pay for ads which reach certain minimum thresholds for attention, announced its launch today. But many tools allow advertisers to target high attention media and use attention metrics for optimisation, rather than guaranteeing attention.

Media 80

Media Click Through Rate Viewability Video Ads 80