The Ad Tech Blog

APRIL 30, 2024

Understanding User Engagement in AR Advertising Key Points Immersive Experiences: AR advertising creates deeply immersive experiences that significantly enhance user engagement compared to traditional digital ads. These metrics help advertisers understand which aspects of the AR experience are most engaging to users.

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Advertising Conversion Rate Real Estate Machine Learning 130

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Understanding this distinction is important, as it heavily impacts the advertisers’ interest.

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Audience Advertising Cookies Ad Space 59

Ad Monsters

DECEMBER 6, 2023

Yahoo Blueprint — the latest tool emerging out of the house of Yahoo Advertising — is an AI suite for media buying powering performance-based solutions fueled by over 335 million logged-in Yahoo users. Adam Roodman: AI is revolutionizing digital advertising, and Yahoo has been at the forefront of AI-powered advertising for decades.

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Advertising Media Machine Learning Audience 127

Exchange Wire

APRIL 18, 2024

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (April 18th, 2024) announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences [.]

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Media Advertising Entertainment Communications 98

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. However, leveraging social media's real potential requires more than just posting and sharing.

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Communications Media Audience Impressions 205

MNTN

MARCH 8, 2024

It’s just one more sign that Connected TV’s influence is continuing to climb and reshape the entire media landscape.” Even with so much up in the air, there is little to concern advertisers. Streamers Have Their Shows, Advertisers Have Their Audiences The streaming boom has undoubtedly come with a lot of growing pains.

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Audience Advertising Media Marketing 111

Exchange Wire

NOVEMBER 9, 2023

Ad tech curation represents an evolution in digital marketing, where the precision of technology intersects with the art of advertising to unlock new audiences. As consumer attention becomes increasingly fragmented across a multitude of platforms and media, the ability to curate [.]

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Audience Marketing Ad Tech Media 105

AdExchanger

AUGUST 18, 2022

Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. But advertisers and agencies are slow to realize that. Today’s column is written by Aaron McKee, CTO at Blis.

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Cookies Audience Advertising Ad Tech 109

AdExchanger

JANUARY 10, 2023

Microsoft Advertising is getting more serious about retail media. On Tuesday, Microsoft Advertising launched an off-site audience extension product and kicked off a testing phase for in-store activations. The post Microsoft Advertising Sets Its Sights On Retail Media appeared first on AdExchanger.

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Retail Media Advertising Audience 122

More About Advertising

APRIL 2, 2024

KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends.

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Media Entertainment Impressions Agency 105

Digiday

OCTOBER 15, 2023

Black Friday signals the start of the holiday ad frenzy, and TikTok wants to get a hefty chunk of ad dollars this year, according to materials the short-form video app sent to prospective advertisers that were reviewed by Digiday. advertising agency last month. advertising agency last month.

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Audience Advertising Agency Media 96

Martech

DECEMBER 29, 2022

Digital media channels continue to deliver more viewing options to TV watchers through on-demand streaming and live broadcasts. At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. alone, across all available platforms.).

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Media Advertising Audience Ad Exchange 114

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

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Retail Media Advertising Manufacturing 90

Martech

APRIL 5, 2024

This week, JPMorgan Chase launched Chase Media Solutions, its new digital media business. It’s the first bank-led media platform, allowing advertisers to send relevant promotions to some 80 million financial customers. Dig deeper: Why we care about retail media networks Data. Non-retail media platform.

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Media Retail MarTech Audience 110

Martech Series

OCTOBER 19, 2022

Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: Ad Fontes Media has today announced that audience reach data from Comscore?(NASDAQ: This data is viewable in a limited version on Ad Fontes’ public Interactive Media Bias Chart.

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Audience Media Viewability MarTech 91

Martech Series

NOVEMBER 1, 2022

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market. Hispanic audiences. Marketing Technology News: MarTech Interview with Mary Gilbert (Kerford), CMO at Folloze. “As

Entertainment 91

Entertainment Audience Advertising Manufacturing 91

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. Since practically every family has a television, it is simple for a company to reach out to a big audience at once. Advantages Of TV Advertising. Quickly and frequently.

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Media Advertising Marketing Audience 99

Martech

APRIL 19, 2024

Regardless of the company or purpose, advertising on a local scale has different tactics than on a national scale. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo. This precision targeting ensures that your message resonates with the right target audience.

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Advertising Marketing Geo targeting Retail 108

AdExchanger

FEBRUARY 27, 2024

The bureau tapped Orange142, a digital media company owned by Direct Digital Holdings, to get the job done. Orange142, which has worked with the bureau before, focused on […] The post Why The Atlanta Convention & Visitors Bureau Prioritizes ‘Audience Before Content’ appeared first on AdExchanger.

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Audience Media Ad Targeting Advertising 119

Media Math

JUNE 21, 2023

Tennis fans have some specific traits that can appeal to certain advertisers. Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X Combine with MediaMath Audiences shopper data at no additional cost!

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Audience Geo targeting Advertising CPM 52

Digiday

OCTOBER 18, 2023

Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences. Continue reading this article on digiday.com.

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Audience Advertising Marketing Media 69

VideoWeek

MARCH 13, 2024

The upgrade adds extended reporting of traded audiences to the tool, which aims to measure deduplicated reach and frequency across linear and streaming channels. The measurement tool now carries 14 of the “most used” traded audiences, giving media buyers access to ad campaign performance across these audiences.

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Audience Media Advertising Agency 59

VideoWeek

JUNE 20, 2023

But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues. For those of us working in media and advertising, Baydachenko says there are three major ways we can help. “So my message to advertisers is: come back! . “So my message to advertisers is: come back!

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Media Advertising Communications Agency 106

Ad Monsters

JULY 20, 2022

With constant shifts right and left in ad tech land, organization is key, and the IAB Tech Lab is good for keeping publishers and advertisers in a good place by presenting updates that keep us away from fines and regulations. update and the relationship between Audience Taxonomies and Seller Defined Audiences.

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Audience Real Estate Demand Side Platform Food 97

Martech Series

JANUARY 31, 2023

Advertisers can easily activate their first-party customer data on the platform via Lytics Lytics , the next generation customer data platform (CDP), has been listed in the LinkedIn Marketing Partner Directory, the central destination for audiences to discover certified LinkedIn Partners.

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ROI Audience Advertising Marketing 80

AdExchanger

JANUARY 22, 2024

In the wake of 2020’s Black Lives Matter protests, the advertising industry appeared unified around promoting diversity, equity and inclusion (DEI) for underserved communities. There have always been questions about how committed advertisers really are to DEI.

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Audience Agency Advertising Media 127

AdExchanger

SEPTEMBER 16, 2022

Advertisers who are actively testing metaverse marketing had some tough truths for the nascent media channel at the IAB’s Audience Connect event in New York City this week. Continue reading » The post Metaverse Marketing Gets A Reality Check At IAB Audience Connect appeared first on AdExchanger.

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Audience Marketing ROI Media 120

VideoWeek

MARCH 26, 2024

And while brands are increasingly marketing green products to the eco-minded consumer, research by Media Bounty, an independent media agency, has suggested that these campaigns need to reach a wider audience if they are to have meaningful impact on carbon reduction.

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Advertising Entertainment Fashion Non-Profit 111

AdExchanger

NOVEMBER 22, 2022

But TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph earlier this year, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement.

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Audience Agency Media Advertising 113

Digiday

NOVEMBER 6, 2023

The industry may very well be headed toward a retail media arms race , if it’s not there already. With Google’s crumbling cookie on the horizon next year , data becomes marketing gold and retailers from Walmart to The Home Depot, are looking to cash in on their audiences. You wake up and there’s another retail media network.

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Retail Media Advertising Cookies 84

Digiday

FEBRUARY 28, 2024

Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. Continue reading this article on digiday.com.

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Audience Agency Impressions Media 80

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. There were more than 1.1

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Media Marketing Machine Learning MarTech 109

illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. While publications still relied on advertising revenue to subsidize their income, it did not make up the portion of income it does today.

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Audience Ad Tech Advertising Media 59

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Advertising Marketing Education Audience 103

Digiday

OCTOBER 20, 2022

For many of the media companies on stage at Advertising Week in Manhattan this week, it’s clear “go big or go home” is the shared strategy for video content this year. Other media companies like E! WSJ’s Buy Side execs hope Twitter audiences will tune into its live stream shopping shows to convert viewers into consumers.

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Audience Media Advertising Pop-Up 55

Digital Turbine

MARCH 19, 2024

The latest BRAG report highlights the “Brands in Games” opportunity, showing how mobile games connect with diverse audiences. Seize this prime opportunity to engage with a diverse audience and maximize your monetization potential. This audience are not just thrill-seekers in gaming but also adventure sports, and more.

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Audience Retail Conversion Advertising 52

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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