Martech

JANUARY 10, 2022

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. Why we care.

Geo targeting 99

Geo targeting Entertainment Audience MarTech 99

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising? for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

MNTN

AUGUST 25, 2022

As Media Post’s Joe Mandese recently mused , “For at least half my time spent covering the medium, people have been flummoxing how to describe [CTV] and what to actually call it. Advertisers Double Down. It’s not just media pundits and consumers that see CTV as the next evolution of television—advertisers do too.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 66

Media Marketing Food Geo targeting 66

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Basis

JULY 19, 2022

A cocktail of factors, including the Supreme Court’s recent rulings, inflation, presidential popularity ratings, and a chaotic social media landscape , will make this election cycle different than any before. What does it all mean for political advertisers? Mainly that spending cycles will be longer than in pre-COVID years.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder. Sunday Ticket Will Be a Touchdown for National Advertisers.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 75

Ad Targeting Ad Server Geo targeting Ad Tech 75

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 63

Geo targeting Retargeting A/B Testing Conversion 63

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

PrograMetrix

JULY 7, 2021

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. However, it's difficult and often impossible to get cannabis ads approved on these platforms due to advertising rules and restrictions. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Mobile Geofencing. Edible consumers.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 96

Machine Learning Conversion Geo targeting Audience 96

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. In Chicago, Red Bull made the iconic Chicago Loop the star of a billboard ad.

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

MAY 13, 2022

By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. One of the great things about mobile marketing is that it allows businesses to reach a wide audience.

Marketing 118

Marketing Banner Retail Geo targeting 118

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 62

Cookies Geo targeting Real Estate GDPR 62

AdvertiseMint

JULY 15, 2023

Applying these techniques lets your target audience know about the services you offer. This strategy involves writing blogs, using social media sites, providing useful information, and producing videos. Use social media Posting on social media can help you get to know your customers better.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52

Media Math

JUNE 21, 2023

Tennis fans have some specific traits that can appeal to certain advertisers. Wimbledon’s wealthier audience is 3.3X more likely to have an affinity for Jaguar than the sports fans’ audience. Wimbledon’s wealthier audience is 3.3X Combine with MediaMath Audiences shopper data at no additional cost!

Audience 52

Audience Geo targeting Advertising CPM 52

Martech

JUNE 1, 2022

It sent publishers and advertisers into tailspins as they worried about how they’d deal with a cookieless world. The challenge is going to be how to continue building your audience online without them. Targeting not affected. Point-of-Interest targeting purchase. Weather-triggered targeting. Voter-file targeting.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Martech Series

JANUARY 5, 2023

Through geofencing or targeting, location data is frequently used. For instance, when individuals visit a clothing store, the business must focus an advertisement in that region to entice them to come in and purchase those pieces of clothing. Therefore, these advertisements inspire locals to visit the store. GPS Advertising.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. Games are a central setting for mobile video advertising.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

OCTOBER 29, 2013

Mike Cohen, VP and General Manager of Performance and Programmatic Advertising, started off the InMobi speaking sessions at the Global Game Stars stage for the panel, Are Social Platforms Changing the World of User Acquisition ? Chris James, of Steel Media Ltd. The key piece is your app is on the device of the user.

Geo targeting 52

Geo targeting Conversion Audience Media 52

InMobi

APRIL 29, 2014

From parenting to beauty habits and from mobile devices to social media behaviors, moms are driving and shaping the new digital world. With a do-it-all attitude, moms are not only taking care of their families but are also driving social media trends and smartphone usage. This generation now devotes an average of almost 2.3

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

Single Grain

JUNE 21, 2023

Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform.

Advertising 98

Advertising Marketing CPC ROI 98

Single Grain

JUNE 5, 2023

With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Advertising on Facebook is similar to Google Ads.

Advertising 89

Advertising A/B Testing Geo targeting Conversion 89

InMobi

AUGUST 21, 2013

billion in 2016 on digital advertising which includes both online and mobile. Looking at the demographic profile of the smartphone travel user, the comScore study finds that although males make up 52% of the smartphone audience, they account for 62% of the smartphone travel audience.

Marketing 52

Marketing Geo targeting Mobile Ads Rich Media 52

Single Grain

JULY 31, 2023

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Single Grain

JUNE 30, 2022

Programmatic ads are one of the most efficient, cost-effective, customizable, and data-driven methods of buying paid media. To get the most out of your programmatic ad spend, it's wise to work with a programmatic advertising agency because of their immense experience in automated ad buying and selling. What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. You can run Hulu ads with roughly the same budget you use for your social media or Google Ads campaign. Hulu offers viewers the choice to watch videos with or without advertising. What Is a Streaming TV Advertisement? Let's begin!

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

MAY 29, 2023

International PPC marketing is one of the best ways to connect with global audiences. Optimized and ROI-friendly pay-per-click ads help drive targeted traffic, increase brand visibility and boost conversions across multiple countries and languages. Work With Us What Is International PPC Advertising?

Conversion Rate 52

Conversion Rate Geo targeting Conversion A/B Testing 52

Single Grain

MARCH 9, 2022

Then it might be time to start working with a paid media agency. A paid media agency can provide all the necessary skills and experience to help you reduce your team’s workload, boost your profit margins and grow your business. . TABLE OF CONTENTS: ↓ What Is a Paid Media Agency? What Is an Example of Paid Media?

Agency 52

Agency Media Ad network Retargeting 52