Basis

MAY 9, 2022

The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. Geo-targeting campaigns. Automated Personalization in Action: Eight Examples. Feed-based product campaigns.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Martech

JANUARY 10, 2022

The move expands the T-Mobile Marketing Solutions business, while opening it up to a younger audience and tech-forward media partners. Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment.

Geo targeting 97

Geo targeting Entertainment Audience MarTech 97

Martech Series

JANUARY 5, 2023

Through geofencing or targeting, location data is frequently used. For instance, when individuals visit a clothing store, the business must focus an advertisement in that region to entice them to come in and purchase those pieces of clothing. Therefore, these advertisements inspire locals to visit the store. GPS Advertising.

Geo targeting 100

Geo targeting Marketing Brand Awareness Retail 100

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising? for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on.

Geo targeting 99

Geo targeting Demand Side Platform Ad Tech Audience 99

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Digiday

JULY 21, 2022

Midterm election season is in full swing, and political advertisers have been gearing up for a high-stakes election cycle with major social issues on the ballot. . No matter which side of the party line they occupy, advertisers must employ a political advertising platform that can navigate regulations and reach voters in all 50 states. .

Advertising 57

Advertising Geo targeting Audience Media 57

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.”

Media 52

Media Geo targeting Display Advertising Audience 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. According to research from the Association of National Advertisers , 74% of advertisers using RMNs are in the CPG sector, followed by health and beauty (8%).

Retail 52

Retail Geo targeting Electronics Media 52

MNTN

JULY 13, 2022

As we’ve covered earlier, the landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch. Sunday Ticket and Key Audiences are For Sale to the Highest Streaming Bidder. Sunday Ticket Will Be a Touchdown for National Advertisers.

Geo targeting 98

Geo targeting Audience Advertising Media 98

Basis

JULY 19, 2022

What does it all mean for political advertisers? That’s not to say there won’t be an election week spending bonanza, but given the number of Americans who are likely to vote early, candidates and causes advertisers will need to spread their dollars out over the weeks (or even months) prior to Election Day to reach early voters.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

MNTN

AUGUST 25, 2022

.” As entertainment—including professional sports— continues to migrate from linear and chase its audiences onto CTV, this thinking of Connected TV as the next natural stage of television is likely to increase. Advertisers Double Down. Despite the economic uncertainty in the air, ad budgets are still staying strong.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 74

Ad Targeting Ad Server Geo targeting Ad Tech 74

PrograMetrix

JULY 7, 2021

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. However, it's difficult and often impossible to get cannabis ads approved on these platforms due to advertising rules and restrictions. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Mobile Geofencing. Edible consumers.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 94

Machine Learning Conversion Geo targeting Audience 94

InMobi

OCTOBER 3, 2016

But, how can performance advertisers make the most of the video phenomenon? Here are 5 tips for performance advertisers on how to #WinWithVideo! Performance advertisers today have the option of choosing between the two ad formats. This also leads to efficient buying by preventing wastage of impressions.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

MediaFuse

AUGUST 15, 2014

The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Having an advertiser sign on with you is the first step but it doesn’t end there. Geo-Targeting. Longevity is key. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 58

Geo targeting Retargeting A/B Testing Conversion 58

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. And in the modern marketing world, that’s a crucial balance to get right.

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Martech

MAY 13, 2022

Voice marketing uses voice-enabled devices like smart speakers and voice assistants on mobile phones to market to your audience. One of the great things about mobile marketing is that it allows businesses to reach a wide audience. Go local with geo-targeting. Voice marketing. Think outside the banner.

Marketing 117

Marketing Banner Retail Geo targeting 117

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 62

Media Marketing Food Geo targeting 62

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 63

Cookies Geo targeting Real Estate GDPR 63

AdvertiseMint

JANUARY 18, 2024

It aims to provide solutions for an audience to gain their attention and loyalty. It refers to paid advertising on search engines, websites, and content networks. So, optimize for mobile devices to connect with audiences wherever they go. The focus is on informing, educating, and entertaining instead of always directly selling.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97