Martech

DECEMBER 17, 2021

Free media opportunities, which 29% of DOOH advertisers said they used, were a direct consequence of the decline of out-of-home advertising during pandemic-related lockdowns and general budget and revenue challenges for advertisers. It would be one thing if this was a study of longtime billboard advertisers. Why we care.

Geo targeting 117

Geo targeting Advertising MarTech Audience 117

Smarty Ads

JULY 3, 2020

Delivering your message to the right audience at the right time and place is probably one of the most important keys to a successful marketing campaign. You should know your audience well, send your message via channels they use and make sure they convert after the initial encounter with your.

Geo targeting 52

Geo targeting Audience Marketing Advertising 52

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Fixed Removed advertisements display throughout the CMS for preview players. Full Platform Update 6.6.0.

Geo targeting 57

Geo targeting Advertising 57

Basis

MAY 9, 2022

The following is adapted from Basis Technologies’ guide, Meeting the Moment with Advertising Automation. To get even more advertising automation-related insights and statistics, download the guide today. Geo-targeting campaigns. Geo-targeting campaigns. Automated Personalization in Action: Eight Examples.

Geo targeting 63

Geo targeting Advertising Machine Learning Audience 63

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

AdPushup

JUNE 30, 2023

In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner.

Geo targeting 52

Geo targeting Audience Advertising Marketing 52

Martech

JANUARY 10, 2022

Octopus’s rideshare network allows advertisers to launch geo-targeted campaigns to Uber and Lyft riders in a captive out-of-home environment. The rideshare audience is significant, so brands are ready to advertise as adtech solutions to reach them evolve.

Geo targeting 115

Geo targeting Entertainment Audience MarTech 115

Brid.tv

JULY 6, 2023

Expanded our GEO targeting to take into account the EU and Europe regions better. Added a GEO targeting tag on video lists if a video has some type of GEO targeting. Fixed Removed advertisements display throughout the CMS for preview players. Full Platform Update 6.6.0.

Geo targeting 40

Geo targeting Advertising 40

Clearcode

MARCH 2, 2023

Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel. Why Should Companies Consider In-Game Advertising? What Are the Benefits of In-Game Advertising? for online advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Get the daily newsletter digital marketers rely on. Processing.Please wait. Growing audience.

Geo targeting 106

Geo targeting Demand Side Platform Ad Tech Audience 106

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

APRIL 30, 2024

Here’s why geotargeted marketing can be a tool to your cookieless advertising strategies. As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

illumin

OCTOBER 4, 2023

Programmatic advertising is a critical tool for marketers, letting them optimize digital campaigns and create efficiency in their ad buying process and social media marketing shouldn’t be an exception to this. They’ve made it relatively easy to target audiences at scale in an in-app environment.” And should you be as well?

Media 52

Media Geo targeting Display Advertising Audience 52

Basis

JULY 19, 2022

What does it all mean for political advertisers? That’s not to say there won’t be an election week spending bonanza, but given the number of Americans who are likely to vote early, candidates and causes advertisers will need to spread their dollars out over the weeks (or even months) prior to Election Day to reach early voters.

Advertising 52

Advertising Geo targeting Machine Learning Cookies 52

Digiday

MARCH 27, 2023

Sponsored by Best Buy Ads Retail media networks have surged in recent years as retailers leverage first-party data to establish robust media and advertising businesses for brands. According to research from the Association of National Advertisers , 74% of advertisers using RMNs are in the CPG sector, followed by health and beauty (8%).

Retail 61

Retail Geo targeting Electronics Media 61

Media Math

MARCH 9, 2022

MediaMath is committed to making advertising better for brands and consumers worldwide. While it may seem like a small contribution, advertising should not help support Russia or Belarus’ actions in Ukraine. MediaMath will not support any advertising in Russia or Belarus for the foreseeable future. Neil Nguyen, MediaMath CEO.

Geo targeting 52

Geo targeting Advertising 52

MNTN

AUGUST 25, 2022

Advertisers Double Down. It’s not just media pundits and consumers that see CTV as the next evolution of television—advertisers do too. Still, a year-over-year drop of 15% in the scatter market suggests that while the TV ad market is healthy, advertisers are budgeting shrewdly for more near-term deals.

Geo targeting 105

Geo targeting Entertainment Media Advertising 105

PrograMetrix

JULY 7, 2021

How Cannabis Multi-State Operators Can Grow with Compliant Programmatic Advertising. However, it's difficult and often impossible to get cannabis ads approved on these platforms due to advertising rules and restrictions. Related: Report: Cannabis & CBD Digital Advertising Trends in 2020. Mobile Geofencing. Edible consumers.

Advertising 52

Advertising Retargeting Geo targeting Retail 52

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

MNTN

JULY 13, 2022

Sunday Ticket Will Be a Touchdown for National Advertisers. The shift to streaming will help the NFL recapture a younger audience, exciting news to advertisers looking to reach these key demographics. Local Advertisers Hope to Avoid the Fumbles of Cable and Regional Sports Networks. This shift will also impact local advertisers.

Geo targeting 98

Geo targeting Audience Advertising Media 98

InMobi

OCTOBER 3, 2016

But, how can performance advertisers make the most of the video phenomenon? Here are 5 tips for performance advertisers on how to #WinWithVideo! Performance advertisers today have the option of choosing between the two ad formats. This also leads to efficient buying by preventing wastage of impressions.

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

MediaFuse

AUGUST 15, 2014

The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Having an advertiser sign on with you is the first step but it doesn’t end there. Geo-Targeting. Longevity is key. Frequency Cap.

Geo targeting 52

Geo targeting Impressions Ad Space Advertising 52

Digiday

JANUARY 22, 2023

Disney debuted Disney+’s ad-supported tier last December with a fairly basic feature set for advertisers. For example, advertisers couldn’t target ads to specific audiences like they can on Disney’s other ad-supported streamer, Hulu. And then the full suite of targeting in July.” But that’s about to change.

Ad Targeting 78

Ad Targeting Ad Server Geo targeting Ad Tech 78

Smart-Hub

DECEMBER 21, 2023

In advertising, precision targeting plays a crucial role. At the same time, you, as an ad exchange owner, also need precise targeting capabilities to match DSPs and SSPs and ensure the effective performance of your platform. It allows high personalization and relevance and ensures the effectiveness of an advertising strategy.

Ad Exchange 49

Ad Exchange Banner Geo targeting Pop-Up 49

Digiday

FEBRUARY 9, 2023

TV advertising used to be a space where media buyers were in charge of securing ad spots and where large brands tended to dominate, but as technologies have developed and connected TV has gained popularity, television has become a performance marketing channel accessible to companies of all sizes.

Geo targeting 66

Geo targeting Retargeting A/B Testing Conversion 66

illumin

MAY 14, 2020

The post How Do Advertisers Collect Data Online? appeared first on AcuityAds Inc.

Advertising 59

Advertising Geo targeting Ad Exchange 59

InMobi

DECEMBER 2, 2012

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

Geo targeting 40

Geo targeting CPC Click Through Rate CPM 40

InMobi

OCTOBER 20, 2020

InMobi’s Harbolnas Indonesia: Gearing Up for the Sale Season Report shares insights on the trends and shopping behavior of consumers, the scope of mobile advertising with the increase in usage of apps, and the way ahead for marketers to drive conversions. Key findings from the report: Online shopping sees a spike post-COVID-19.

Retargeting 52

Retargeting Geo targeting Viewability Conversion 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 110

Machine Learning Conversion Geo targeting Audience 110

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 68

Media Marketing Food Geo targeting 68

Basis

MAY 15, 2023

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. And in the modern marketing world, that’s a crucial balance to get right.

Cookies 83

Cookies Geo targeting Real Estate GDPR 83

Lemonads

OCTOBER 4, 2020

Our PowerAdSpy tool will review not only the features but will uncover those guarded secrets kept among advertisers! Social media advertising spy tools are strongly efficient and they’re truly proving how advertisers are scoring high by researching competitors’ strategies, especially with Facebook’s ads!

Affiliates 52

Affiliates Geo targeting eCommerce Non-Profit 52

Basis

SEPTEMBER 14, 2022

We’ve already taken a closer look at contextual targeting , so let’s examine some of the ways geo-based targeting strategies like location targeting, localized marketing, and geotargeting can help advertisers reach their audiences. Location Targeting and Geo-Targeted Creative.

Cookies 63

Cookies Geo targeting Real Estate GDPR 63

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 They have over 12 billion geo-targeted ads served regularly to 70K publishers around the world. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52

AdvertiseMint

JULY 15, 2023

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

Marketing 52

Marketing Conversion Rate SEO Geo targeting 52