Martech

MAY 13, 2022

banners), video newsfeed ads on social apps, Stories ads (which can include images, video, text, and interactive features,) and multimedia ads that interrupt you in the middle of your favorite mobile game. Think outside the banner. Go local with geo-targeting. People love their mobile apps.

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InMobi

DECEMBER 24, 2014

Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial. Go beyond demographic targeting to drive campaign performance. For ad types, there are in-stream, in-banner and interstitial ads.

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InMobi

APRIL 18, 2013

The auto industry has traditionally relied on conventional marketing means such as TV advertisements, bill boards and print media to drive sales. They also allow customers to find more information or deals via the brand without being bombarded by advertising. QR codes can also be included in their main website and print advertising.

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AutoMobile Rich Media Geo targeting Manufacturing 52

Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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Lemonads

NOVEMBER 29, 2020

Programmatic advertising today can really make a difference to a company, helping it to be more competitive in its sector, but how, why, and mostly where does programmatic advertising come in? So let’s delve deeper through the following topics we’ll cover here in our article: What is Programmatic advertising?

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Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. For reference, the PEW research group reports that from 1956-2020, newspaper advertising revenue surpassed circulation revenue every single year. And in 2020, digital advertising made up nearly 40% of that ad revenue.

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Single Grain

AUGUST 3, 2021

If I told you that you can advertise on TV with a budget of $500, you might not believe me. In this article, I will cover the basics of Hulu advertising 101 to help you understand how Hulu ads work and how you can create and run ads using the Hulu Ads Manager. Hulu offers viewers the choice to watch videos with or without advertising.

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Brid.tv

JUNE 26, 2023

While the popularity of digital video advertising has skyrocketed in the last couple of years, finding quality demand is still a rather difficult task for publishers. In simple words, ad networks help advertisers search and buy suitable inventory for their ads, while they help publishers sell ad space in exchange for a cut of the ad yield.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

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Single Grain

JANUARY 3, 2024

When it comes to marketing, the Pay-Per-Click (PPC) advertising model has always been an effective strategy for businesses wanting to boost their online presence. The aim is to create a buzz and get your target audience talking and thinking about your offering. Example: GreenStride targets environmentally conscious fitness enthusiasts.

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Brid.tv

NOVEMBER 29, 2022

Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Many smaller content creators generate video ad revenue by allowing YouTube to serve advertisements on their videos. Another handy format is companion ads — synchronized instream and banner ads.

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Single Grain

JUNE 16, 2023

Is your company starting a new advertising campaign? If so, you will need to have a better understanding of the different types of online advertising to attract the right consumers and convert leads. The best examples of this type of advertisement have compelling imagery that will make viewers want to click on them.

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Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. When it comes to monetizing content, JW Player will let you do that through digital video advertising.

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Single Grain

AUGUST 24, 2023

Once armed with this comprehensive data, an agency can intricately map consumer behaviors to your marketing objectives to create a tailor-made strategy that speaks directly to your target market, enhancing engagement and significantly boosting conversions. They can include banners, images and even videos. Social Media Marketing With 4.8

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