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Curb introduces one-stop advertising solution 

Martech

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. Connecting this experience through Curb Journey Connect allows advertisers to build an integrated campaign that is addressable and measurable.

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5 tips for Performance Advertisers to #WinWithVideo

InMobi

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Stay tuned to discover your future interstitial ad network partner by going through this post. If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 AdMob or Google Ads for Interstitial Ads. InMobi for Interstitial Ads.

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10 Best Tips for Marketing of Business Services

AdvertiseMint

If you’re marketing a local business, try SEO strategies tailored to a specific region, such as: Posting geo-targeted content Registering your company for a Google Business profile Registering your address These SEO strategies will help you rank higher in regional searches for your services.

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Top 9 Best Native Advertising platforms you must know about!

Lemonads

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

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6 tips for creating an engaging mobile video ad campaign

InMobi

Users spending more time consuming content on mobile, Higher click through rates (CTRs) for video ads on mobile compared to online, and Higher user engagement on mobile compared to online Given these trends, how can marketers maximize their chance of success for mobile video ad campaigns? billion) and 2018 ($12.71