Kevel

APRIL 19, 2022

Traditional publishers and advertisers historically go hand in hand. But standard ad monetization isn’t working for many publishers anymore. Even if they offer subscriptions, like most digital newspapers, ads drive a substantial percentage of their revenue. And in 2020, digital advertising made up nearly 40% of that ad revenue.

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Monetize More

MAY 22, 2023

As a finance site, you want to maximize your ad revenue while keeping your audience engaged and satisfied. To achieve this, you need to focus on a few key areas: understanding your audience, choosing the right ad networks, optimizing ad placements and formats, leveraging affiliate marketing, and implementing sponsored content.

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Clearcode

FEBRUARY 25, 2022

Programmatic advertising has completely revolutionized many digital channels, such as web and in-app mobile. Now, programmatic advertising is making its way into emerging digital channels like connected TV (CTV). In this blog post, you’ll learn how advertising in HbbTV works, what the main ad formats are, and what are its benefits.

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InMobi

MARCH 6, 2014

For people who aren’t aware of the inner workings of an ad network, user targeting can seem like magic. User targeting refers to advertisements being placed in such a manner that they reach appropriate consumers based on various traits such as demographics, location, interests etc.

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Adtelligent

OCTOBER 6, 2021

Combining this with the need for brands and online entrepreneurs to adjust to the changing digital landscape, we can comprehend why the programmatic advertising market has grown by 24.9% What is programmatic advertising. Programmatic advertising is excellent for helping publishers get the best possible price for their inventory.

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Lemonads

AUGUST 30, 2020

Whether you’re an advertiser or a publisher , if you landed here, you’re probably trying to understand if Revcontent can be a better bet rather than Taboola or vice versa. RevContent is often called the top growing native advertising platform since they are improving a lot! RevContent Vs Taboola! That’s right! It’s RevContent free?

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Brid.tv

NOVEMBER 29, 2022

Serving Video Ads. Ad-based video on demand , also known as AVOD, relies on serving advertisements within the video stream to monetize content. Regardless of which monetization method you choose, you will need some sort of software solution to allow you to process transactions or serve ads. Business ($89.99/month)

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Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. Finding a paid media buyer who can handle multiple advertising channels is quite hard.

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Lemonads

JULY 17, 2021

This is a marketing metric, quantifies how much your business earns in revenue for every dollar spent on advertising. While ROAS is similar to ROI ( R eturn o n I nvestment), ROAS specifically looks at the cost of an advertising campaign, compared to the overall investment that could be counted in ROI.

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Single Grain

JUNE 6, 2023

Pay-per-click (PPC) advertising provides a powerful opportunity to ensure your brand is placed in front of the right audience, helping you boost brand awareness and increase sales. Pay-per-click advertising offers several compelling reasons for businesses to embrace this powerful digital marketing channel. Not convinced?

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Single Grain

MAY 26, 2022

PPC (pay per click) advertising is still one of the most effective ways for any company to get seen online, regardless of whether you’re appealing to consumers or businesses. Whether through Google or LinkedIn ads, B2B PPC is an excellent strategy to attract attention to your business, generate conversions and drive brand growth.

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Agency SEO Geo targeting ROI 59

Single Grain

APRIL 25, 2022

The Benefits of PPC Advertising. pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. The Benefits of PPC Advertising.

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Agency Marketing A/B Testing ROI 52

Brid.tv

SEPTEMBER 5, 2022

Here are the most common ones: AVOD — AVOD , or ad-based video-on-demand, places advertisements in and around your stream. Using this model, you can offer content for free while charging advertisers for using your ad inventory. This is, by far, the most popular video monetization method. YouTube (Free).

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