Admixer

JANUARY 8, 2021

If you want to expand the reach of your digital campaigns and get access to diverse audiences of websites, apps, games, and CTV — you need programmatic. Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. There all the […].

Demand Side Platform 52

Demand Side Platform Media Audience Ad Tech 52

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

Demand Side Platform 86

Demand Side Platform Media Machine Learning Ad Exchange 86

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click. Let’s see how.

CPC 104

CPC Demand Side Platform CPM Media 104

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 72

Demand Side Platform Ad Inventory Audience Media 72

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.

Retail 98

Retail Media Demand Side Platform Ad network 98

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

Advertising 92

Advertising Demand Side Platform Ad Server Agency 92

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Demand Side Platform 105

Demand Side Platform Ad Space Display Advertising Ad Inventory 105

Martech

OCTOBER 19, 2022

Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. Traditional media ad buying is a time- and labor-intensive process. It does this while letting you target your ads to exactly the audience you’re looking for.

Advertising 111

Advertising Marketing Ad Exchange Retail 111

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. Programmatic is a type of advertising that uses an automated process of buying and selling online advertising.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. In fact, the opportunity is so big that Bloomberg Media went and built a data platform called “Audience Accelerator.”

Media 62

Media Advertising Ad Tech Demand Side Platform 62

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For? How Does a DSP Work?

Demand Side Platform 97

Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 62

Advertising Demand Side Platform Pop-Up Audience 62

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Conversion 67

Conversion Advertising Cookies Demand Side Platform 67

Digiday

APRIL 18, 2023

“This API needs a name that makes it clear that this project is designed to improve user privacy, while offering ad relevance and better protecting advertiser and publisher audience data,” read Southey’s April 17 blog post. “We decided to give it the name of Protected Audience API.” ”

Audience 62

Audience Cookies Demand Side Platform A/B Testing 62

Digiday

NOVEMBER 28, 2022

It wouldn’t be a period of penny pinching in advertising without the in-house topic coming into sharp focus again. The big advertisers continue to take on more of the skills that are going to be of strategic importance to their businesses while leaving everything else to their agency to handle.

Media 65

Media Advertising Demand Side Platform Ad Server 65

Basis

APRIL 24, 2023

Billboards are one of the oldest advertising formats known to humankind. The first American “large format” billboard made its debut all the way back in 1835, spreading the word about a circus in New York City, and with the first leasing of a billboard in 1867, a cornerstone of the out-of-home advertising industry was born.

Advertising 52

Advertising Demand Side Platform Pop-Up Audience 52

Martech

JUNE 15, 2023

The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. and Canada. Why we care.

Ad Targeting 117

Ad Targeting Demand Side Platform Impressions Audience 117

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. So let’s dive in and see for ourselves. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Digiday

JUNE 6, 2022

If you want something done right then do it yourself, as the saying goes — and at Vox Media that’s truer than ever, as the company is moving to cut out a group of ad tech vendors that ostensibly take fees only to make the process of programmatic advertising less efficient. Not that it will stay this way for too long.

Media 74

Media Demand Side Platform Ad Tech Impressions 74

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Conversion 52

Conversion Advertising Cookies Demand Side Platform 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? A more straightforward interpretation: a DSP enables advertisers to buy ad impressions at scale. 4) Audience Building.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. The takeaway?

Media 52

Media Ad Space Demand Side Platform ROI 52

Basis

NOVEMBER 2, 2022

Marketers want to reach people when and where they’re watching video, and with over 109 million US households using a connected TV in 2022, CTV advertising is like blasting Mariah Carey the day after Thanksgiving: it just makes sense. Learn more about the basics of CTV advertising here. Connected TV Advertising.

Advertising 81

Advertising Viewability Demand Side Platform Video Ads 81

Digiday

OCTOBER 13, 2022

Day 2 of Digiday’s Media Buying Summit, held in Palm Springs, Calif, is in the books, and the day’s speakers addressed issues ranging from optimizing social campaigns to improving the data flow around supply-chain challenges, to tensions between demand-side platforms (DSPs) and sales-side platforms (SSPs).

Media 58

Media Demand Side Platform Agency Retail 58

Ad Monsters

FEBRUARY 16, 2024

With the third-party cookie deprecation, there’s an opportunity for pubs to regain control of the advertising ecosystem. By building solid data strategies, based on ethical privacy-safe collection methods, and stopping data leakage, publishers can monetize audiences through direct pathways and emerge victorious.

Cookies 61

Cookies Ad Server Demand Side Platform Audience 61

Digiday

OCTOBER 27, 2022

While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there. Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion during the period.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Digiday

JANUARY 18, 2023

“Curation” is table stakes for many in digital advertising — except among advertisers. Simply put, there is still a lot of margin to be made in the open marketplace from advertisers who don’t know or care about the supply they buy,” said Dan Larden, who runs the U.K. region of media consultancy TPA Digital.

Advertising 61

Advertising Ad Tech Demand Side Platform Agency 61