AdvertiseMint

OCTOBER 24, 2023

What is a Demand Side Platform (DSP)? A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. Enter DSPs. How DSPs Work?

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Demand Side Platform Ad Exchange Data Management Platform Ad Space 52

Martech Series

SEPTEMBER 30, 2022

-Comscore’s advanced contextual segments are now available directly in the Beeswax Platform for advertisers to target across all major industry verticals. FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax.

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Demand Side Platform Audience MarTech Cookies 82

Digiday

FEBRUARY 13, 2023

Despite improvements in podcast advertising that have made it easier to buy ads through programmatic channels, buyers are slow to adopt true programmatic podcast buying through a demand-side platform, according to buyers who spoke with Digiday. By 2024, it will account for just shy of 10% of U.S.

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Demand Side Platform Conversion Audience Ad Inventory 81

Adweek

JUNE 13, 2023

Yahoo and attention vendor Adelaide are letting advertisers buy high-attention pre-bid segments through the Yahoo demand-side platform, according to Yahoo chief revenue officer Elizabeth Herbst-Brady.

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Demand Side Platform Advertising Media 199

Admixer

JANUARY 8, 2021

Media buying in this part of the internet may feel drastically different, especially if you got used to launching promotions in walled gardens, like Facebook. The post What is a Demand Side Platform: The DSP Role in Media Buying and How to Choose the Right Platform appeared first on Admixer.Blog.

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Demand Side Platform Media Audience Ad Tech 52

AdExchanger

JANUARY 17, 2023

The media landscape is changing thanks to the looming phaseout of third-party cookies and changes being made by smartphone manufacturers. The largest demand-side platforms, meanwhile, are each tackling addressability differently. The post How Amazon Ads Is Reshaping Contextual Advertising appeared first on AdExchanger.

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Demand Side Platform Manufacturing Advertising Cookies 128

Adweek

DECEMBER 11, 2022

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still.

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Demand Side Platform Retail Marketing Media 222

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Digiday

MARCH 24, 2024

Amazon is itching for more advertisers to hop on board with its ad tech. But boy, does it have its work cut out, even if buyers demonstrate a clear desire for greater choice when it comes to demand-side platforms. Perceptions of its demand-side platform aren’t great, to say the least.

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Demand Side Platform Ad Tech Media Advertising 79

Martech Series

JANUARY 5, 2023

Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP. Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP. This adds another layer of choice and flexibility to our customers.

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Demand Side Platform Advertising Media Impressions 90

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Are demand-side platforms to blame for underperforming traffic? Supply-side platforms, like those that sell native traffic, might also take payments per click.

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CPC Demand Side Platform CPM Media 111

Martech Series

AUGUST 31, 2022

Hivestack is a global entity with impressive reach, which is attractive to Loop Media as it gains scale beyond the United States”. Additionally, Loop will have the ability to generate even more programmatic ad revenue and benefit from the unique demand from Hivestack’s own demand side platform (DSP).

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Demand Side Platform Media Machine Learning Ad Exchange 86

Digiday

DECEMBER 13, 2023

This week’s Media Briefing is a market check on why some agency execs are noting an inflated rate of invalid impressions and click-through rates from Google despite DSPs telling a different story.

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Demand Side Platform Click Through Rate Agency Media 73

Martech Series

OCTOBER 25, 2022

With the new integration, media buyers using the Beeswax demand side platform gain direct access to CTV audiences in the U.S., Column6, an innovative connected TV (CTV) platform, announced it has integrated FreeWheel’s Beeswax bidder technology to optimize campaigns across Column6 supply. Latin America, and Canada.

Demand Side Platform 89

Demand Side Platform Audience Manufacturing Advertising 89

Digiday

SEPTEMBER 12, 2023

The burgeoning world of retail media holds great potential for advertisers looking to connect with consumers and better understand their shopping habits. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Criteo isn’t stopping there. Continue reading this article on digiday.com.

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Retail Demand Side Platform Media Banner 81

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Inventory Audience Media 70

Advendio

NOVEMBER 28, 2022

At ADvendio, we specialize in providing an interconnected advertising management platform for our customers to allow them to centralize all advertising needs without relying on dozens of disconnected systems and manual processes. Media Buying Connections for More Effective Campaigns. Xandr Invest.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Martech

OCTOBER 13, 2022

Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. Dig Deeper: Why we care about retail media networks. Off-site media. Brand engagement.

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Retail Media Demand Side Platform Ad network 97

Digiday

FEBRUARY 19, 2024

Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads. The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. Continue reading this article on digiday.com.

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Ad Tech Demand Side Platform Marketing Conversion 77

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. billion by 2029.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Digiday

MARCH 19, 2024

The entertainment giant is on course to exceed its earlier-stated goal and now hopes to generate 75% of ad revenues through programmatic; a key tactic in this strategy is the launch of DRAX Direct, an initiative that will see it integrate directly with demand-side platforms. Continue reading this article on digiday.com.

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Demand Side Platform Ad Exchange Entertainment Media 81

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. Programmatic advertising, on the other hand, takes display media to the next level.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Clearcode

AUGUST 4, 2022

Everyone in the digital advertising world is familiar with Facebook Ads and Google Ads. Advertisers, ad agencies and even publishers use these platforms to create, run and manage ad campaigns. But some people might not know that these platforms are examples of self-serve advertising platforms. Key Points.

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Advertising Demand Side Platform Ad Server Agency 92

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Smart-Hub

APRIL 12, 2024

Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. Explore How Our Partners Have Grown With Us Download For Free 9 Main Programmatic Metrics Tracking all the available online advertising metrics allows for a deeper understanding of the campaigns’ performance.

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Advertising Conversion Rate Ad Exchange Click Through Rate 52

Digiday

MARCH 26, 2024

Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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Demand Side Platform Ad Tech Agency Media 69

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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Advertising Ad Exchange Marketing Ad Space 52

Exchange Wire

JUNE 1, 2023

Flow City and Broadsign today (June 1st, 2023) announced an ad tech integration that makes premium global digital-out-of-home (DOOH) screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform (DSP). The collaboration allows media buying agencies, small businesses, and startups using [.]

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Demand Side Platform Advertising Ad Tech Agency 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

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Media Conversion Rate Audience Demand Side Platform 52

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

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Ad Exchange Advertising Non-Profit Demand Side Platform 64

AdExchanger

AUGUST 4, 2022

Nico NeumannAssistant Professor & FellowCentre for Business Analytics at Melbourne Business School“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Will Apple Be The New Ad Tech Challenger?

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Ad Tech Demand Side Platform Media Advertising 117

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. To make your choice a little easier, we have put together a list of the top 12 programmatic advertising platforms right now.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Martech

DECEMBER 5, 2023

Of the $88 billion spent on open web programmatic ads, $22 billion is wasteful or unproductive, a study by the Association of National Advertisers (ANA) found. The ANA’s Programmatic Media Supply Chain Transparency Study focused on the open web ad market and did not address the opportunity of walled gardens. Where does it go?

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Demand Side Platform Viewability Impressions Ad Tech 95

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. In this blog post, we’ll discuss the pros and cons of building a bidder or a DSP for advertisers, brands, and tech companies. What Is a Demand-Side Platform (DSP)?

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Demand Side Platform Ad Exchange Impressions Ad Space 59

Clearcode

NOVEMBER 21, 2022

The programmatic advertising ecosystem of today consists of over a dozen different types of advertising technology (AdTech) platforms and intermediaries that all play a crucial role when it comes to the creation, execution, and measurement of advertising campaigns. . DSPs allow media buyers (i.e. Key Points.

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Demand Side Platform Impressions Ad Exchange Ad Space 73

Martech Series

OCTOBER 17, 2022

Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by market-leading privacy protection protocols. DIRECTV Advertising has been an innovative leader in delivering data-driven advanced TV solutions for its customers for years”. “We

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Advertising Demand Side Platform MarTech Marketing 87

Martech Series

JUNE 15, 2022

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, announced the significant adoption of its patented, award-winning advertising campaign measurement and optimization technology, DeepIntent Outcomes.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84