Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Table Of Contents What Is a Demand-Side Platform and What Is It For?

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Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

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SODP

JUNE 27, 2023

Imagine an online advertising landscape where every ad reaches the right person, at the right time, in the right place, with the perfect message. Programmatic advertising has exploded in popularity over the last decade because of its ability to deliver on this dream. What Is a Demand-Side Platform (DSP)?

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MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. What Is a Supply Side Platform? How Does a Supply Side Platform Work?

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InMobi

JUNE 5, 2018

If you’re new to mobile advertising or the advertising technology landscape in general, then it can be hard to know where to begin and who all the players are in the space. Below you’ll find a plethora of information about the various players in the ad tech ecosystem.

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Digiday

JULY 14, 2022

You don’t have to delve too deeply into the annals of digital media’s history books to find out how Xandr became the product of AT&T’s 2018 purchase of AppNexus, the poster child of independent ad tech. However, Microsoft is anything but a straightforward advertising play.

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Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. They help them analyze, strategize, and deliver better digital advertising campaigns. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.

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TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. Image Credits: CMA final report on online advertising and platforms market study, July 2020.

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Paleo AdTech

DECEMBER 22, 2021

“I’ve often said that every successful business today in internet advertising started as an idea at DoubleClick that failed,” as Wise tells Marty in this epic conversation. Walrath started a version of the AdNASDAQ concept, fixing the feature/flaw he’d exploited in the DoubleClick ad server, and called it Right Media.

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Media Demand Side Platform Ad Tech Ad Server 52

Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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InMobi

FEBRUARY 23, 2021

Today’s mobile advertising environment is increasingly dominated by real-time bidding (RTB) and programmatic buying, which is why all marketers need to know the ins and outs of programmatic in-app advertising. In short, programmatic advertising is defined as the buying and selling of inventory through an automated bidding system.

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Clearcode

AUGUST 8, 2023

Digital advertising is a dynamic world where the necessity for privacy and data security is escalating rapidly. At the same time, users want to receive a personalized advertising experience. advertiser) events to reporting and campaign optimization, passing through attribution. publisher) and trigger (e.g., Source: Criteo.

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Digiday

NOVEMBER 16, 2022

Albeit what’s clear is that the days of unfettered growth are firmly in the past as the media sector braces itself for austerity. For example, The Trade Desk, a demand-side platform whose market capitalization was higher than that of Ford at one point, generated $395 million during the three months to September 30.

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Clearcode

SEPTEMBER 1, 2022

The programmatic advertising industry is not without its fair share of challenges. From ad fraud to a lack of transparency into the media-supply chain, both advertisers and publishers have been dealing with these challenges for many years. For publishers, the equivalent is demand-path optimization (DPO).

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Ad Server Ad Exchange Demand Side Platform Ad Space 80

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Digiday

OCTOBER 26, 2022

Ranked as one of adland’s top three, Amazon now counts Facebook and Google among its peer set with the e-commerce giant preparing to accelerate its media business, a division that generated $8.8 ” Sharma later previewed further integrations between AMC and some of its ad tech point solutions.

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Digiday

JANUARY 20, 2023

Alphabet today has confirmed that it plans to cut 12,000 jobs, reportedly the largest round of layoffs in its history, a development that comes as advertisers note a gradual shift in how Google deals with its largest paying customers. Some note how this has intensified over the course of 2022.

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Digiday

JULY 21, 2022

.” Sources told Digiday that they were, in part, surprised at Microsoft’s selection as Xandr, formerly known as AppNexus, doesn’t have as much traction among streaming and digital video advertisers. “This is just an assumption but you have to think that this would be one of the roots of success.”

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Automatad Inc.

NOVEMBER 8, 2023

Share Tweet Share Ads are the key revenue of publishers and advertisers. Global spending on digital ads keeps increasing yearly and will reach $650 billion in 2024. Ad exchanges play a major role in distributing these ads. It comes under the programmatic advertising industry.

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Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? And are ads even the best monetization option for your app specifically? hide ] What Is In-App Advertising? hide ] What Is In-App Advertising?

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Advertising CPM Mobile Ads CPC 54

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. It will also offer consulting services to help businesses pivot quickly into retail media. .”

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Video Ads Retail Media Ad Tech 52

Ad Ops Hero

JANUARY 25, 2021

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss evolution of online advertising and how it connected to SSPs in the online advertising ecosystem. As online advertising industry grew, a complete new issue emerged.

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Ad Ops Hero

JANUARY 25, 2021

RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. The bidding process will happen in milliseconds where multiple advertisers will bid for the available impressions through Ad Exchanges. How Does RTB Work?

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Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Digiday

JANUARY 29, 2023

It might be difficult for advertisers to turn their backs on Google completely but it’s getting a lot easier for them to look away these days. Department of Justice tend to have that sort of effect — especially when there’s a bigger than usual chance that this one could actually subvert Google’s influence over ad dollars.

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Adtelligent

JUNE 9, 2021

The company has been collaborating with StarLightMedia (a Ukrainian media holding giant) for more than 5 years. Together they have come up with and integrated more than 10 ad tech solutions that help StarLightMedia collaborate with premium advertising partners. Header Bidding Platform increases programmatic yield.

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VideoWeek

APRIL 26, 2024

Discovery this week announced the launch of Olli, a new proprietary first-party data platform which will cover campaign planning, activation, and measurement across the media conglomerate’s entire portfolio of inventory. percent of advertising’s full payback but only accounts for 43.6 percent of total ad investment.

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Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. Dynamic creative optimization (DCO) is a process whereby advertisers show personalized ads to individual users based on information known about them.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Basis

APRIL 11, 2023

But are they relevant to the digital advertising industry? In other words, brands willing to tackle the issue head-on stand to gain a more positive brand perception and higher ROI on ad spend. terawatt-hours (TWh) of energy—were attributable to online advertising. That was seven years ago! back in 2016.

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Digiday

DECEMBER 13, 2022

This week’s Future of TV Briefing looks at the potential implications of pod bidding for streaming advertising — whenever streaming ad buyers and sellers start to support it. ’s support for pod bidding provides a means for streaming services to strike a balance between maximizing ad revenue and minimizing ad load.

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Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.” “Outside the U.S.,

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Cookies Demand Side Platform Ad Tech Education 61

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. But, that’s not always the case for mobile rich media. Video ad serving.

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Monetize More

DECEMBER 28, 2022

It has become extremely popular recently and is now in high demand by various companies in the advertising space. At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Demand-Side Platforms (DSP). Tag management.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JUNE 8, 2022

Smart Adserver, a publisher-focused ad server and supply-side platform (SSP), has today announced it is rebranding to Equativ. The move comes as Smart Adserver fully combines with LiquidM and DynAdmic, two ad tech companies it acquired in 2019 and 2021 respectively. Independence and SPO in the spotlight.

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Clearcode

MAY 24, 2023

Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? How Does Prebid Server Pass On the Winning Bid to the Ad Server? and use Prebid Server for all other demand partners.

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