Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC 87

CPC Marketing Click Through Rate Electronics 87

Paleo AdTech

APRIL 25, 2023

To prep, Jeff “actually printed every page you could find on the web about online advertising.” ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. P&G was turning against media agencies’ opacity and fees, and in 2008 signed with Right Media’s exchange.

CPC 105

CPC CPM Ad network CPA 105

Ad Monsters

MAY 1, 2024

The MFA debacle plagued the minds of publishers and advertisers alike last year, and many made pledges to do their best to eradicate their existence on their sites. Campaign performance informs media spend. High CTR and low CPC? Could you elaborate on how this alignment is achieved and its impact on targeted advertising?

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Lemonads

JULY 24, 2021

Pay per Click (PPC) is an online advertising model, where advertisers pay every time a user clicks on their online ads. PPC management can be done in-house by the e-merchant or these companies can hire a third party, most times a digital specialist, marketing services, or digital agency specialized in media buy and or PPC management.

Advertising 52

Advertising CPC Click Through Rate A/B Testing 52

Lemonads

AUGUST 18, 2020

Not only you will know everything about Taboola’s outstanding advertising platform , but you will also discover its huge potential and how this will raise your traffic by acquiring more data than ever! Why is Taboola so extraordinary for advertisers and publishers ? Are you a publisher ? So, are you ready to discover it ?

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52

AdvertiseMint

JULY 3, 2023

Are you curious about the cost of advertising your business on TikTok, one of the fastest-growing social networks? Moreover, understanding these expenses is essential to creating a successful ad campaign, whether starting with digital advertising or looking to expand into new markets. CPM stands for cost per mile.

CPC 59

CPC CPM Click Through Rate Impressions 59

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. As more people use the web daily, online ads provide affordable exposure to targeted audiences. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Brid.tv

DECEMBER 20, 2022

Mobile apps are often lauded as the best generator of passive income today, especially in terms of in-app advertising. But how does advertising in mobile apps actually work? To help you get started on your app monetization journey, we’ve put together the ultimate guide to in-app advertising for publishers. Table of Contents.

Advertising 54

Advertising CPM Mobile Ads CPC 54

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Ad Monsters

MARCH 17, 2023

As consumer privacy choices cripple traditional targeting methods, the future of advertising lies in cohorts, but growing this future requires scale. The days of online behavior being viewed and tracked for targeted advertising are over as consumers exercise their privacy rights and opt out of sharing their data with third parties.

Cookies 84

Cookies CPC Food Audience 84

Paleo AdTech

DECEMBER 10, 2023

To prep, Jeff “actually printed every page you could find on the web about online advertising.” ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. P&G was turning against media agencies’ opacity and fees, and in 2008 signed with Right Media’s exchange.

CPC 52

CPC CPM Ad network CPA 52

Digiday

JUNE 15, 2022

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. Media buyers want more proof that their investments in newsletters are worth the budget allocation.

Media 66

Media Brand Lift Click Through Rate Brand Awareness 66

Lemonads

AUGUST 5, 2020

This Outbrain review , will not only uncover the potential of its advertising platform with tips, prices, pros, and cons, but it will blow your mind with targeted information for advertisers and publishers ! Whether you are an advertiser or a publisher, we’ve got you covered! So, let’s discover more with our Outbrain Review !

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Lemonads

AUGUST 10, 2020

Our AdNow review will dive through the potential of its advertising platform with prices, tips, pros & cons covering targeted personalized information for advertisers and publishers! And publishers can benefit from sponsored content every click and view advertiser content on their website.

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Kevel

MARCH 28, 2022

Do you set these ad rates yourself, or let advertisers adjust their bids? Your choices have real consequences: if costs are too high, advertisers won’t continue spending. Publishers generally offer three main pricing models for their direct-sold inventory: CPM, CPC, and CPA. Cost-per-click (CPC). Who are your advertisers?

CPC 52

CPC CPM CPA Impressions 52

Lemonads

JUNE 22, 2021

Our RevContent Review will not only uncover the potential of its advertising platform with features, tips and prices but you’ll be fully covered with targeted personalized information for advertisers and publishers ! So, let’s see what native advertising truly means. What Is Native Advertising? Extraordinary, right?

Ad network 52

Ad network Native Advertising Advertising Pop-Up 52

Basis

NOVEMBER 15, 2023

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC 52

CPC Click Through Rate CPA Audience 52

Lemonads

SEPTEMBER 10, 2020

Why should you know about these top 9 best native advertising platforms ? With all these advertising platforms popping up, the biggest question above all is, which should we pick? You can now fully compare each platform in which you’ll find all their offers, pros, and cons for publishers and advertisers! That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52

AdvertiseMint

AUGUST 17, 2023

Return on ad spend (ROAS) is a marketing metric that measures the revenue generated per every dollar spent in an advertising campaign. It is one of the most important metrics for businesses to track, as it helps them to understand the effectiveness of their advertising campaigns and make necessary adjustments to improve their performance.

Click Through Rate 52

Click Through Rate Affiliates Conversion Rate CPC 52

Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech?

First-Party Cookies 115

First-Party Cookies Cookies Impressions Ad Exchange 115

Lemonads

SEPTEMBER 18, 2020

Our AdsKeeper review will dive through the potential of its advertising platform with all you need to know , covering targeted personalized information for advertisers and publishers! AdsKeeper AI , tracks the behavioral pattern of visitors on different websites, serving the best advertisements, increasing users engagement!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Ad Monsters

AUGUST 5, 2022

One of the major concerns in the ad tech industry for both publishers and advertisers is improving the consumer experience. In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers , Wednesday, August 31 at 1 PM ET, ( Register Now! )

Cookies 80

Cookies Ad Tech Machine Learning CPC 80

AdvertiseMint

AUGUST 13, 2023

TikTok and Facebook are among the biggest social media platforms today. This article will compare these social media titans to help you make the right decision. TikTok is a vibrant social media platform that’s all about short-form videos. Types of TikTok ads TikTok offers various ad formats to advertisers.

Click Through Rate 52

Click Through Rate CPM Conversion Rate Audience 52

Lemonads

MARCH 31, 2021

Even if you filter out networks that serve media buyers and other types of affiliates , there are dozens of different options to choose from. Let’s make one thing clear -- Zpush.biz allows both publishers and media buyers to launch campaigns, so it doesn’t matter what type of affiliate wants to join its ranks.

Affiliates 52

Affiliates CPC Ad network ROI 52

Lemonads

JUNE 16, 2021

Choosing the right CPA offer and vertical are both crucial, plus media buyers and other affiliates also have to learn how to optimize their ads. Many advertisers put out C2C offers that are highly profitable, so MegaPush’s unique ad format is a great choice for affiliates who want to generate revenue from these deals.

Affiliates 52

Affiliates Ad network CPC Non-Profit 52

SODP

MAY 22, 2023

While publishers have a number of options when it comes to monetizing their content, the most popular remains via advertising. In the fast-paced digital landscape, the advertising-based revenue model serves as the lifeblood for most publishers. Once an advertiser buys ad space, they submit their ad creative for evaluation.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

InMobi

SEPTEMBER 30, 2019

Here’s how to take in-app mobile performance advertising to the next level. Running mobile performance advertising campaigns but want to scale them to see more high-quality app installs? Back then, performance media buys took a spray and pray approach. Today, the kinds of apps coming to market have more niche audiences.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). Why marketers should care about performance marketing.

Affiliates 99

Affiliates Marketing CPA ROI 99

Lemonads

NOVEMBER 3, 2020

Our RUNative review will not only uncover the potential of its advertising platform with tips, pros & cons but you’ll be fully covered with targeted personalized information for advertisers and publishers! So, if you are an advertiser or a publisher searching for these criteria, you’ve landed in the right spot!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Monetize More

FEBRUARY 24, 2023

CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

OCTOBER 26, 2023

Moreover, as digital video advertising spending grows yearly, this is a great chance for you as a web publisher to benefit from it. So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Media Math

JUNE 2, 2022

In this series we’re providing an overview of our core identity partners to help advertisers choose the identity solution that’s right for them. Data accessibility and audience addressability on the open web are under threat. Rush Street Interactive gains 20% lower CPC. Introducing Lotame Panorama ID.

Marketing 52

Marketing CPC Impressions Cookies 52

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 96

Machine Learning Conversion Geo targeting Audience 96

AdvertiseMint

SEPTEMBER 28, 2023

From analyzing your performance to understanding your audience, an Instagram audit can be a game-changer. How To Perform an Instagram Audit A good Instagram audit goes beyond the surface and delves into the intricacies of your social media accounts. Do they cater to the interests and preferences of my audience? Source: Canva 8.

Click Through Rate 52

Click Through Rate Audience CPC Impressions 52

Lemonads

DECEMBER 2, 2020

Our Nativo review will uncover the potential of its advertising platform with prices, tips, pros, and cons: a full targeted personalized information for advertisers and publishers! Nativo Review: Nativo is a native advertising platform that helps to empower brands and publishers with the world’s most advanced technology for content !

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

AdvertiseMint

DECEMBER 1, 2023

Want to re-engage valuable audiences and boost conversions? According to research, 71% of digital marketers allocate between 10% and 50% of their online advertising budget to remarketing. Remarketing Lists 101 In simple terms, remarketing lists are custom audiences of people who’ve previously interacted with your business in some way.

Conversion 52

Conversion ROI Audience Cookies 52

Monetize More

JUNE 22, 2022

If you’re not new to programmatic advertising, you may know a little about Google AdMob. InMobi is among the biggest mobile advertising platforms exceeding over 1.5 Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. InMobi for Interstitial Ads.

Ad network 52

Ad network Fill rate Banner CPM 52