Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

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MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

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Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Yahoo will match anonymized customer data with advertisers’ data.

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Retail Media Ad Inventory Ad Space 98

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

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Advertising Conversion Rate Video Ads Audience 80

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. Audio is a red hot channel for marketers thanks to pandemic-driven changes in media consumption habits and digital marketing tech. That’s more than double the pace of internet ad growth.

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Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? So, let’s dive in.

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AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

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Media Demand Side Platform Data Management Platform Ad Space 52

Martech

DECEMBER 21, 2021

AT&T has agreed to the sale of its programmatic ad marketplace Xandr to Microsoft. The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides.

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Advertising Ad Inventory Cookies Media 119

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising?

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Video Ads Advertising Viewability ROI 52

Digiday

APRIL 11, 2023

Carter Rose, client vertical sales, automotive lead, DISH Media Heading into this year’s upfronts, the auto industry is poised for a big comeback. While some auto brands are hitting the brakes on advertising in the face of continued inflation, others are heavily investing — particularly in addressable buying.

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Audience Brand Lift Impressions Manufacturing 56

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

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Demand Side Platform Ad Inventory Audience Media 76

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.

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Advertising Brand Awareness Ad Server Ad Inventory 89

Monetize More

FEBRUARY 16, 2023

It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit.

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Digiday

OCTOBER 31, 2022

Bloomberg Media won’t rule out getting rid of more ad tech middlemen after parting ways with Taboola. For the first time in a while, premium publishers like Bloomberg Media are operating from a position of strength. Some advertisers have already run test campaigns on this data. The likes of Bloomberg Media are doing more.

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Media Advertising Ad Tech Demand Side Platform 65

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September. Planet V 2.0

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Retail Media Ad Inventory Advertising 59

Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. and abroad. and as streaming services proliferate around the world.

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Media Ad Inventory MarTech Communications 77

Smart-Hub

NOVEMBER 6, 2023

Programmatic advertising allows brands to accomplish so much: it builds customer loyalty, brings in new customers, and increases reach. It is an important component of any modern company’s advertising strategy. We’re here to give you the information and guidance to make smart advertising choices.

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Advertising ROI Ad Exchange Non-Profit 64

MNTN

SEPTEMBER 20, 2023

According to eMarketer , CTV advertising is expected to reach $25.9 Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. The CTV and Over-the-Top (OTT) video advertising market has been expanding. billion in the US in 2023.

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Advertising Ad Inventory ROI Video Ads 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

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InMobi

MAY 5, 2022

Addressability and identity are some of the hottest topics in the world of digital advertising today. But what do we mean when we talk about addressability, and how should the broader digital advertising ecosystem be thinking about and approaching identity? Broadcast media send communications; addressable media send and receive.

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Basis

DECEMBER 1, 2023

The 2024 US election cycle is poised to be quite the ride for political advertisers. Amidst these complexities and record-setting election ad spend—projected at a whopping $12 billion —political advertisers must have the latest strategies and insights to plan and execute winning campaigns.

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Advertising Ad Inventory Audience Impressions 54

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. of total programmatic ad spend. In 2019 , 56.3%

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Digiday

FEBRUARY 23, 2023

Register for free to watch more of the discussion and learn how Roku brings a data-driven approach to streaming television ads and building a data identity ecosystem for CTV. With 70 million active streamers, Roku has built an ad platform designed to reach a wider TV audience across multiple platforms and devices.

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MNTN

MARCH 14, 2024

Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing. Auction Process : The SSP conducts an auction among interested buyers, who bid on the ad impression in real time.

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Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Martech

MAY 18, 2022

This can be credited to the fact that video content uses images, sound, and text to create an immersive experience.This can pose a new content creation challenge for marketers, though, and has led to the need for new tactics and technologies that focus on creating and executing video ad campaigns. We will cover: What are video ads?

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Advertising Video Ads CPM Viewability 111

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Monetize More

JUNE 2, 2022

Are you a publisher who’s been considering whether to jump on the programmatic advertising bandwagon? With Programmatic Advertising being the hype right now, publishers may find it enticing to go fully automated when it comes to ad auctions, sales, and boosting programmatic revenue. If so, this post is for you. Definition.

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Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

JANUARY 4, 2023

In the first edition of the Media Briefing in 2023, Digiday’s media team looked ahead to the predominant opportunities and challenges that are expected to drive our coverage this year. Media execs’ top trends for 2023. The podcast boom is over, Vox Media bans fossil fuel ads and more. 3 Qs with the L.A.

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MNTN

MAY 24, 2023

In the past, brands advertised on television to drive awareness—and that’s where the benefits stopped. Thanks to Connected TV (CTV), ad-supported services , and other streaming evolutions, TV advertising has grown substantially more powerful. Many teams are torn on what decisions to make about their TV advertising strategies.

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Advertising Marketing Audience Ad Inventory 52

Basis

SEPTEMBER 13, 2022

Programmatic advertising has a brief yet dynamic history. What began 15 years ago with a narrow focus on display banner ads has quickly expanded across the entire digital media ecosystem. of all spending on US digital display inventory—a broad bucket that includes digital display (obviously!)

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Advertising Cookies Rich Media Video Ads 88

Digital Remedy

MARCH 31, 2023

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like.

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Media Ad Space Demand Side Platform ROI 52

MNTN

MARCH 12, 2024

As the advertising world continues to evolve, technology does as well, and sometimes it’s hard to keep it all straight. Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience.

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Digiday

MARCH 1, 2023

This week’s Media Briefing looks at how U.K.-based The British invasion Generative AI in the newsroom Vice Media taps new CEOs, BBC’s union journalists vote for a strike and more The British invasion The key hits: About half of The Guardian’s readership is based in North America but only 15% of its revenue comes from that market.

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MNTN

APRIL 19, 2024

A new study makes that clear: despite tons of new streaming originals and content being released across every service, every day, 85% of CTV ad inventory still runs against linear TV programming. And for advertisers, while the medium and method may change, your audience will almost always be the same folks.

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Ad Inventory Audience Advertising Media 98

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

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