Digiday

MARCH 6, 2023

Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Global retail media has grown by leaps and bounds and doesn’t appear to be slowing down. The biggest retailers in the U.S. in the last six months.

Ad Inventory 55

Ad Inventory Retail Audience Ad network 55

AdExchanger

OCTOBER 31, 2023

Although radio has long been a mainstay of local media, radio broadcasters face increasingly steep challenges selling their audio inventory to local advertisers due to the rise of digital and programmatic ad inventory.

Media 76

Media Ad Inventory Advertising 76

Monetize More

JANUARY 18, 2023

As a publisher, it’s crucial to stay ahead of the game regarding advertising trends. And there’s no denying that programmatic advertising is here to stay despite AI. In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 72

Media Advertising Ad Inventory MarTech 72

Digiday

SEPTEMBER 20, 2022

Advertising is taking a hit from the economic slowdown. For some advertisers with podcast and audio budgets, they want to reach more listeners efficiently rather than invest in expensive custom branded content. For Wonder Media Network, however, programmatic advertising isn’t part of its inventory.

Ad Inventory 50

Ad Inventory Media CPM Ad Space 50

Martech Series

MARCH 2, 2023

There couldn’t be more exciting time than this to indulge in the out-of-home advertising field. As we glide into the next decade, the industry manifests immense excitement about what the future has in store vis-a-vis real-world advertising. in the OOH advertising domain, let’s first walk you through its basics.

Advertising 100

Advertising Ad Inventory Viewability Audience 100

Smart-Hub

JANUARY 16, 2024

The evolution of advertising never stands still, and nowadays, marketers can leverage technology to reach their customers in the most effective way. This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What role do advertising algorithms play? What should you consider as an ad exchange owner?

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Basis

DECEMBER 7, 2023

These digital spaces are called made-for-advertising sites (MFAs), and a recent study found that brands spend about 15% of their programmatic ad budgets on them. But do MFAs help advertisers reach their business goals, or are they simply generating revenue for the people who build and manage them?

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Advertising Pop-Up Impressions Ad Inventory 78

Digiday

MAY 30, 2023

Twitter’s beleaguered ads business is on a bit of a roll these days. With the appointment of a top media executive — Linda Yaccarino — as the new CEO, the company is making a statement. Meanwhile, the ads team, despite encountering obstacles, are persevering. Continue reading this article on digiday.com.

Ad Tech 95

Ad Tech Advertising Ad Inventory Media 95

Martech Series

MARCH 7, 2023

Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years,” said Marc DeBevoise, CEO of Brightcove. “As Brightcove Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the world’s largest independent sell-side advertising platform.

Media 52

Media Advertising Ad Inventory Marketing 52

Digiday

DECEMBER 3, 2023

Here’s a twist: Advertising on X might be lucrative for a certain type of marketer, provided they can overlook the deluge of hate speech, misinformation and violent content rampant on the platform. It’s a bargain bin for ad space at the cost of compromising principles. Continue reading this article on digiday.com.

Advertising 74

Advertising Ad Inventory Ad Space Media 74

PubMatic

FEBRUARY 8, 2023

The digital advertising industry has long had an imbalance of power between Big Tech and its walled gardens, and publishers and their ad inventory. For starters, they must make it as easy as possible for brands to advertise. All of these tactics can increase operational efficiency for the advertiser.

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Advertising Cookies Ad Inventory Audience 121

Digiday

JANUARY 31, 2024

That includes in-game advertising companies, who are projecting confidence rather than doubt as the cookiepocalypse moves forward. Some executives in the in-game advertising sector are building the narrative that the cookie collapse might just be the space’s golden ticket, a chance to step out of the ad world’s shadow.

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Cookies Advertising Ad Inventory Impressions 78

Ad Ops Hero

MARCH 25, 2023

Credit : Senator we run ads : [link] [link] Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process of how ads are bought and sold in the advertising space. This platform encompasses both DSPs and ad exchanges. Ad exchangers.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Martech

AUGUST 18, 2023

Over 90% of retailers are investing in AI to improve the shopping experience and either have an active retail media network or plan to have one within two years. 59% say they have now made purchases on social media, almost four times as many as in 2021. These include social media, messaging apps and live streams or live chats.

Retail 88

Retail Media Ad Inventory MarTech 88

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Automatad Inc.

APRIL 25, 2024

Share Tweet Share Video ads reign the world of digital advertising! Despite the complexity and investment cost, the spending on video ads surges yearly. The reason is simple: no other ad format can beat video ads in engagement and interactions. What Is Video Advertising?

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Video Ads Advertising Viewability ROI 52

Martech

MAY 16, 2022

Marriott International is launching a retail media network to give advertisers access to the hotel chain’s guests. Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Yahoo will match anonymized customer data with advertisers’ data.

Retail 85

Retail Media Ad Inventory Ad Space 85

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. One, which it calls Reminder Ads, is available now, and the other, ads in search results, is expected to launch in the coming months. Dig deeper: How Haleon built social media intelligence in-house What are they. Get MarTech! In your inbox.

Advertising 83

Advertising Ad Inventory ROI MarTech 83

MNTN

MARCH 19, 2024

Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency.

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Martech

NOVEMBER 1, 2022

Market Enginuity, a values-driven media sponsorship company, announced a spinoff — Soundrise — dedicated to the growing podcast industry. Audio is a red hot channel for marketers thanks to pandemic-driven changes in media consumption habits and digital marketing tech. That’s more than double the pace of internet ad growth.

Non-Profit 118

Non-Profit Advertising Ad Inventory MarTech 118

Smart-Hub

DECEMBER 8, 2023

The programmatic advertising ecosystem is a complex environment consisting of many elements. They are about to build a cookieless advertising ecosystem. Why investing in a programmatic advertising ecosystem without 3rd party data is an asset to the future and how SmartHub meets this challenge — read on in our extensive article.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Brid.tv

DECEMBER 26, 2023

User-generated content has gained rapid popularity in the digital sphere, with both publishers and advertisers looking for ways to capitalize on this industry trend. However, finding quality UGC and implementing it into advertising strategies is easier said than done. What Makes UGC Advertising Effective?

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Advertising Conversion Rate Video Ads Audience 80

Digiday

JUNE 4, 2023

And now, as advertisers and their agencies start prioritizing low carbon emissions in their media buys, there is financial incentive as well to reduce the carbon footprint of their advertising businesses. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Advertising 64

Advertising Ad Inventory Media Agency 64

AdvertiseMint

OCTOBER 24, 2023

Definition of Programmatic Media Buying Programmatic media buying refers to the automated process of purchasing digital advertising space. This evolution in the advertising world leverages algorithms and data to automatically determine which ads to buy and how much to pay for them, all in real-time.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Table of contents What is programmatic advertising?

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Advertising Marketing Ad Exchange Retail 110

Digiday

MARCH 12, 2024

Digiday has learned that NCM will for the first time offer guarantees on business outcomes for advertisers who commit dollars in the upfront. Sales goals will be agreed to between NCM’s sellers and the client, and “makegoods” or extra ad inventory, will be offered in case those goals are not met.

Ad Inventory 79

Ad Inventory Media Advertising Marketing 79

VideoWeek

NOVEMBER 16, 2022

UK broadcaster ITV unveiled a new retail media offering within its Planet V buying platform, with Tesco’s data partner Dunnhumby and Boots Media Group signed up as launch partners. Meanwhile in the US, retailer Kroger expanded its ads business to cover CTV inventory back in September. Planet V 2.0

Retail 59

Retail Media Ad Inventory Advertising 59

Digiday

APRIL 30, 2024

Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Demand Side Platform 70

Demand Side Platform Ad Inventory Audience Media 70

Brid.tv

MAY 26, 2023

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Audience CPM Electronics 52

Digiday

MARCH 17, 2024

“Cheap” and “reach” are typically favored terms among advertisers. But taken together, they spell the next potential target for the digital ad industry to weed out. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Ad Inventory 69

Ad Inventory Media Advertising Marketing 69

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. Read next: Samsung Ads rolls out data partnership with major marketing platforms. Why we care.

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Advertising Ad Inventory Cookies Media 102

AdExchanger

JUNE 8, 2022

Today’s column is written by George Leon, chief strategy officer at Hawthorne Advertising. Continue reading » The post Buckle Up, Media Planners: The 2022 Midterms Will Be Tough On Advertisers appeared first on AdExchanger. The midterm election season will be here before we know it. This year, the lack of stability might.

Media 98

Media Advertising Ad Inventory 98

Smart-Hub

JULY 18, 2023

Have you ever heard of programmatic TV advertising ? Whether you’re seeking insights on free ad supported tv ads to understand how this type of TV media buying works or just looking to optimize your programmatic TV ad buying, buckle up — you’ll find out many interesting insights in our content piece today.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52

Monetize More

FEBRUARY 16, 2023

It might be easy to confuse Ad Networks and Ad Exchanges, but they are two entirely different things. The main function of advertising networks is to aggregate inventory from several publishers, mark it up, and sell it to advertisers for profit.

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Ad Exchange Ad network Ad Inventory Impressions 98

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

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Display Advertising Rich Media Banner Advertising 52

Martech Series

SEPTEMBER 8, 2022

LG Ads Solutions, the connected TV and cross-screen advertising service, announced three new executive appointments. The new appointments will help fuel continued business momentum amidst strong growth in the connected TV (CTV) advertising industry globally. and abroad. and as streaming services proliferate around the world.

Media 77

Media Ad Inventory MarTech Communications 77