Marketing Dive

MARCH 1, 2023

The Walmart subsidiary teamed with The Trade Desk and LiveRamp to leverage first-party data, advertiser data and AI-powered behavioral insights.

Retargeting 98

Retargeting Retail Media Advertising 98

Agility Ads

JANUARY 10, 2022

Search Retargeting 101. If you’ve never done it before, ask a family member or friend if you can borrow their phone or computer to do a quick search for a few things online, or ask if you can scroll through their social media. The difference is the advertisements. It has everything to do with search retargeting.

Retargeting 52

Retargeting Conversion Rate Advertising Audience 52

MNTN

MAY 18, 2022

TV advertising has traditionally been associated with big-impact, brand awareness ads—but there’s nothing traditional about Connected TV (CTV). Thanks to advancements in the CTV space, you can serve prospecting and retargeting ads directly to your target audience on the biggest screen in the house, all throughout the year.

Retargeting 52

Retargeting Conversion Rate Shipping Conversion 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. Advertising is used to promote a brand, service, product, or offer.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Basis

OCTOBER 26, 2022

Much of this phenomenon is thanks to the growth of retail media, or advertising within retailer websites and apps. Due to the growth—or more aptly, explosion—of retail media, many advertisers find themselves wondering: how can I effectively embrace this new(er) channel? Retail media is booming. Let’s dive in.

Retail 84

Retail Media Advertising Retargeting 84

Basis

APRIL 25, 2024

As seismic shifts reshape the advertising industry, marketers are reinvesting in strategies that have stood the test of time. What shifts, exactly, are pushing advertisers back towards these old-school approaches? To meet these challenges, advertisers are testing new technological solutions to help them adapt.

Brand Lift 79

Brand Lift Advertising Cookies Impressions 79

MNTN

FEBRUARY 10, 2023

In MNTN Research’s “ Q4 Performance TV Report, ” it was revealed that CTV advertisers on the MNTN platform saw their conversion rate improve by 21% on average versus the same time period in 2021. And those advertisers were able to expand their reach as well, with impressions served to 69% more users.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Basis

FEBRUARY 14, 2023

Retargeting ads can help you re-engage potential customers in a personalized way. Here are three tips for developing effective retargeting strategies: 1. Embrace a Cross-Device Strategy For marketers keen on creating an effective retargeting strategy, cross-device retargeting is a powerful tactic.

Retargeting 75

Retargeting Advertising Conversion Media 75

MNTN

FEBRUARY 9, 2024

Connected TV is a big opportunity for television advertisers, and there’s a lot to learn if you want to be successful. We’ve assembled a quick primer on exactly what you need to know about Connected TV and how it compares with traditional television advertising. What Is Television Advertising?

Advertising 98

Advertising Marketing Retargeting CPA 98

MNTN

FEBRUARY 6, 2024

While you’ve been learning more about the value and benefits of Connected TV advertising, a quick Google search may bring up some terms that you may or may not be familiar with, such as CTV and OTT. What is Connected TV Advertising? What is OTT Advertising? CTV and OTT is more than a trend—it’s a marketing revolution.

Advertising 98

Advertising Viewability Retargeting Audience 98

Martech Series

OCTOBER 18, 2022

Update encourages marketers to more frequently integrate Volta’s inventory into retail media and omni-channel campaigns. This improvement upholds Volta’s ongoing commitment to providing the best digital out-of-home (DOOH) buying experience to further encourage integration into omni-channel and retail media campaigns. Volta Inc. ,

Impressions 71

Impressions Media Advertising Retail 71

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 75

Advertising Cookies CPM Retargeting 75

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. What Is Linear TV Advertising? Linear TV advertising refers to the commercials that are broadcast across scheduled television programming via satellite or cable networks.

Advertising 98

Advertising Audience Retargeting Food 98

Advendio

APRIL 4, 2023

Therefore, to improve profits, an increasing number of supermarket chains now establish retail media networks – and brands are loving it. Global retail media spend is expected to be 121.88 Source: Statista But what exactly is retail media? What is Retail Media? Because, yeah, it basically means advertising.

Retail 68

Retail Media Real Estate Retargeting 68

MNTN

AUGUST 9, 2023

Sometimes, advertisers might feel like they’re screaming into the void ( buy my things!) when it comes to traditional television advertising. It leaves too many advertisers wondering: did anyone even see that? With a lack of performance capabilities, it’s more difficult for advertisers to measure the true impact of their ads.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

Digital Remedy

OCTOBER 19, 2022

Cutting through the noise with your political advertising campaign can often seem like an impossible task—leaving some campaign managers searching for new and inventive ways to broadcast their candidate’s message. One way some campaigns are attempting to break through the noise is with podcast advertising.

Advertising 105

Advertising Audience Retargeting Media 105

Basis

NOVEMBER 14, 2022

With more and more people watching digital video , it’s no surprise that CTV viewership has skyrocketed, and that advertising spend has closely followed. With the rise of this new and increasingly popular channel, it makes sense that advertisers have questions: How extensive is the inventory? Retargeting. Let’s dive in.

Advertising 87

Advertising Retargeting Finance Banner 87

Smart-Hub

OCTOBER 20, 2023

The skyrocketing popularity of programmatic TV advertising is evident in many ways, including the variety of ad types and specific features of the CTV space that allow the full use of the lucrative potential of CTV platforms for advertising campaigns. What is CTV advertising? Let’s have a sneak peek at the CTV world.

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

Basis

JANUARY 24, 2024

We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions. To help advertisers find their footing this year, we called on restaurant and dining marketing expert Vanessa Allen, Basis VP of Integrated Client Solutions.

Advertising 59

Advertising Marketing Cookies Retargeting 59

Smarty Ads

DECEMBER 17, 2021

Today the way products and services are advertised to consumers is changing at a rapid pace. Thus, new tools that accelerate media advertising and enhance brand awareness are in huge. Various ad networks and digital marketers are trying to make their brand stand out in a competitive market.

Retargeting 52

Retargeting Brand Awareness Marketing Ad network 52

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. What are the top considerations for retail and e-commerce advertisers going into the cookieless future? Specifically, I’m talking about the ability to target to serve personalized advertising.

Retail 69

Retail Advertising Cookies Marketing 69

illumin

JANUARY 26, 2024

As we enter this new age of advertising, both security and compliance are more important than ever. Privacy is top of mind for advertisers (and AdTech companies) because it is a central concern for their customers – both existing and potential. First-party reach based on advertisers existing first-party, CRM data.

Cookies 59

Cookies Media Machine Learning GDPR 59

Basis

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? And though we hate to be a Grinch about it, it’s beginning to look a lot like this year’s holiday season will bring more of the same. How Will Economic Uncertainty Impact 2023 Holiday Shopping?

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. So, what is contextual targeting, how does it work, and why is it here to stay in the digital advertising landscape? Read on to find out! What Is Contextual Targeting?

Advertising 52

Advertising Cookies CPM Retargeting 52

Basis

OCTOBER 18, 2022

Wondering how consumer behavior will look different this holiday season, and want to know what advertisers can do to optimize their investments? Industry-Specific Holiday Advertising Guidance. Automotive Holiday Advertising Best Practices. Higher Education Holiday Advertising Best Practices.

Advertising 64

Advertising Retargeting Education Retail 64

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

Education 52

Education Advertising Marketing Cookies 52

Paleo AdTech

JUNE 21, 2023

Greg joined DoubleClick in 1998 as a product manager after a stop in management consulting, and he became passionate about the early retargeting solution for advertisers called Boomerang. In 2005, he founded dynamic retargeting company EchoTarget, which was acquired by Acxiom in 2007.

Retargeting 52

Retargeting Ad Server Conversion Rate Conversion 52

Digiday

APRIL 16, 2024

For instance, in the Best Ad Tech Innovation category, PepsiCo won for using enhanced in-scene advertising to insert its brands into influencer video content. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. Continue reading this article on digiday.com.

Retargeting 70

Retargeting Ad Tech Audience Advertising 70

Basis

AUGUST 28, 2023

In the fast-paced realm of digital advertising, staying ahead of the competition requires more than crafting compelling creative and targeting the right audience: It demands a deep understanding of campaign performance and the ability to derive strategic insights from consumer actions. How Are Conversions Tracked?

Conversion 66

Conversion Advertising Cookies Demand Side Platform 66

Digiday

FEBRUARY 6, 2023

Sponsored by MNTN This year, marketers are balancing multiple priorities, including the convergence of two trends: the growth of CTV advertising and economic uncertainty impacting ad budgets. To keep costs low while generating ROI, savvy brands are embracing innovative approaches to production and media buys.

Retargeting 56

Retargeting Media Conversion Rate Retail 56

MNTN

NOVEMBER 1, 2022

Want to know everything there is to know about Connected TV advertising ? What Is Connected TV Advertising? Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices. OTT Advertising vs. CTV Advertising. CTV Advertising.

Advertising 98

Advertising Audience Retargeting CPA 98

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Digiday

JANUARY 23, 2023

Seems those happy days have faded in recent months, as several media agencies complain the ad-tech firm has become less transparent, more expensive to use — and perhaps so big that they have begun to fear it. Still, the end result, to media agencies, is that TTD comes across as less helpful than it used to be. Why fear it?

Agency 68

Agency Media Retargeting CPM 68

MNTN

DECEMBER 4, 2023

Let’s take a look at some highlights of their conversations: The Rise of CTV and Performance Marketing Advancements in advertising technology have made powerful tools out of digital marketing channels. With this model, if our tech detects that another media source other than MNTN prompted the visit, your CTV campaign won’t get the credit.

Advertising 52

Advertising Ad Tech Audience Retargeting 52

AdvertiseMint

JUNE 27, 2023

Are you looking for a way to boost your social media presence and reach more potential customers? Using the right techniques of Facebook advertising can significantly impact your business. Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. A comScore, Inc.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

VideoWeek

JUNE 7, 2023

One of the companies leading this charge is VDO.AI, an ad tech business born out of Indian digital media company Z1 Tech. VideoWeek spoke with Amitt Sharma, CEO of VDO.AI, to hear more about how advertisers are working with interactive formats, and the factors which could accelerate the uptake of interactivity in CTV advertising.

Advertising 52

Advertising Retargeting Ad Tech Manufacturing 52