Basis

JULY 14, 2023

Wondering how the nuances of 2023 consumer behavior will impact holiday spending and see what advertisers can do to optimize their investments for Q4? Read on to find out (and to get some industry-specific recommendations for automotive, higher education, CPG, and cannabis brands!)

Advertising 52

Advertising Shipping Retargeting Education 52

Basis

OCTOBER 18, 2022

Wondering how consumer behavior will look different this holiday season, and want to know what advertisers can do to optimize their investments? Read on for some general holiday shopping insights, as well as industry-specific recommendations for automotive, higher education, CPG, and cannabis brands.

Advertising 65

Advertising Retargeting Education Retail 65

Basis

JANUARY 24, 2024

These massive upheavals provide a significant opportunity for advertisers to get creative and take a leading role in helping their organizations weather the storm. What’s your biggest advice for education advertisers as we move towards a cookieless future? The good news?

Education 52

Education Advertising Marketing Cookies 52

MNTN

JANUARY 19, 2024

Attribution is the process of identifying which advertising and marketing strategies are effectively driving conversions. The process begins with tracking all the interactions a customer has with a brand. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. drop in the U.S.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

FEBRUARY 14, 2024

The advertising world can be complicated—and for a B2B marketer even more so. One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. But what is B2B programmatic advertising and how does it work? What Is B2B Programmatic Advertising?

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Smart-Hub

AUGUST 23, 2023

In the ever-evolving landscape of digital marketing, programmatic advertising has emerged as a powerful tool for businesses to reach their target audiences more effectively. In this blog post, we will delve into the world of programmatic advertising. million media budget. SmartHub's Features Have No Limits!

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Brands like Sunday Scaries CBD , BelliWelli snacks and Titan investment app all launched OOH efforts this year. ” Coterie isn’t alone.

Brand Lift 67

Brand Lift Advertising Marketing Retargeting 67

Brid.tv

MARCH 21, 2023

As a more cost-effective and flexible route for generating revenue, display advertising has certain advantages and drawbacks that may impact a publisher’s decision on whether and how to implement these ads into their website. Table of Contents [ hide ] What Is Display Advertising? FAQ What Is Display Advertising?

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. Performance marketing is a digital marketing strategy in which businesses are only charged an advertising fee based on the performance of their advertising campaign. Plan Your Brand Positioning. Pay-per-lead (PPL).

Advertising 52

Advertising CPA Marketing Brand Awareness 52

Basis

JULY 7, 2023

Omnichannel personalization: It’s every advertiser’s goal, but one that’s not easy to achieve (thanks a lot, media complexity, data silos , the identity crisis, the list goes on.) Depending on your overall strategy, display can aid in general awareness that will boost site traffic and even organic site traffic over time.

Advertising 52

Advertising Retargeting Brand Lift Audience 52

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. Here are 10 of our favorite 1. Add reviews and ratings to your website.

Retargeting 52

Retargeting Marketing Education Audience 52

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”. “I

Media 68

Media Retargeting Retail Brand Awareness 68

PrograMetrix

AUGUST 3, 2022

Digital Advertising Strategies During a Recession. Facebook and Google recently reported that they are seeing advertiser pullbacks. Of the marketing executives that were surveyed, many of those taking a proactive approach actually increased their digital advertising investments during an economic slowdown. dropped by 13%.

Advertising 52

Advertising Conversion Rate Retargeting Audience 52

Martech

OCTOBER 13, 2023

The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. Brand data.

Demand Side Platform 124

Demand Side Platform Retail Media Retargeting 124

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

Online advertising for business is now a necessity for all entrepreneurs. Do you want to advertise your business online but don’t know where to start? Many small business owners struggle to make online advertising work. But the key is having an effective advertising strategy. Digital advertising is lightning fast.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

MNTN

JULY 25, 2022

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. OTT retargeting is particularly useful when you place your streaming ads in the middle of content. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

Digiday

AUGUST 30, 2022

Historically, the one-year-old, California-based startup frequently spent up to $750,000 on advertising and marketing on channels like Facebook, Instagram, Google display and Google AdWords, according to a spokesperson for the brand. Still, media channel diversification is key in the long run, per Clark. “If

SEO 62

SEO Brand Awareness Marketing Retargeting 62

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. Earlier this year, direct-to-consumer brand Parachute made a similar move. “For

Healthcare 66

Healthcare Retargeting Brand Awareness Communications 66

PrograMetrix

JUNE 9, 2021

How to Scale Your CBD E-commerce Brand with Innovative CBD Advertising Solutions. Though marketing within the CBD industry is highly regulated and complex, there are a variety of ways CBD brands can set themselves apart through compliant digital marketing and advertising. What’s the media source that makes this possible?

Advertising 52

Advertising ROI Conversion Rate Native Advertising 52

AdvertiseMint

DECEMBER 24, 2023

Would you like to know how to increase brand awareness with Facebook? Learning how to increase brand awareness with Facebook helps build a strong brand presence for your business. This blog post will discuss how you can increase your brand awareness with Facebook ad campaigns. Craft a compelling page.

Brand Awareness 52

Brand Awareness A/B Testing Audience Impressions 52

Digital Remedy

JUNE 27, 2023

Don’t underestimate the value of a holistic media strategy. This includes understanding the key performance indicators specific to your brand, or your client and their campaign. Why Is OTT/CTV Advertising Essential for My Travel Marketing Strategy? Could this be 6, 12, or 24 months out? Creative matters!

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Banner Flow

DECEMBER 7, 2016

It can be difficult to know the best way to advertise for your e-commerce website, with there being such a huge range of options available to you. As they say, all publicity is good publicity (although this, of course, is a lie ), so any advertising you do will have some sort of positive impact on your business. Facebook Carousel Ads.

Advertising 52

Advertising Banner Rich Media Retargeting 52

Digital Turbine

JULY 11, 2022

When our phone habits have us “glancing” at our phones seemingly every minute or more, something that helps us easily and quickly discover the content and media we love is something that would save us time and, thus, allow people to spend less time on their phone. Mobile Games Bring Diverse Audiences to Brands and Advertisers .

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

Clearcode

JANUARY 22, 2023

The Internet is flooded with advertisements, which is why advertisers implement a number of strategies, tactics, and tools to tailor communication to an individual customer. DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. make a purchase).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

Basis

FEBRUARY 13, 2023

While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? But that doesn’t mean that advertisers should (or do) give up on them! marketers can re-engage them through retargeting advertising.

Retargeting 72

Retargeting Brand Awareness Audience Conversion 72

Digital Remedy

NOVEMBER 1, 2022

Equipped with research on 2022 holiday shopping trends and insights, you can beat economic challenges this season and optimize your holiday media buying strategy. Shopping Trends to Be Aware of During the 2022 Holiday Season. Get a Headstart on Planning and Media Buying. Follow Up with Post-Holiday Advertising Campaigns.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

MNTN

AUGUST 1, 2023

Appealing to buyers in the beginning stages of their journey helps you build your brand and solidify your reputation. For example, if you’re running a lead generation campaign on social media, you might offer access to a webinar or a gated piece of content to anyone who signs up for your newsletter.

Marketing 52

Marketing Retargeting Conversion Audience 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

InMobi

JULY 17, 2020

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. Head to our SoundCloud page for more.

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Search Advertising Advertising Education Brand Awareness 52

Digital Remedy

JANUARY 11, 2023

With the launch of its first-ever ad-supported model, Netflix is making monumental moves in the OTT space that advertisers have long been waiting for. If media buying with Netflix is on the books for 2023, here’s what you need to know about adding this new marketing channel to your digital advertising strategy. Priced at $6.99—30%

Brand Awareness 52

Brand Awareness Non-Profit Audience Impressions 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

Advertising 98

Advertising Retargeting CPA Audience 98

Brid.tv

JUNE 30, 2023

As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. So, to help advertisers, we decided to share eight tips on how to make a video ad more effective and eye-catching to consumers.

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Video Ads Marketing Native Advertising Audience 52