Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Dig deeper: The B2B CEO’s social media checklist Getting started. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness.

Brand Lift 67

Brand Lift Conversion Rate Retargeting Video Ads 67

MNTN

JANUARY 19, 2024

The process begins with tracking all the interactions a customer has with a brand. This could include steps like seeing an ad, visiting a website, engaging with a social media post, or clicking an email link. A customer first encounters your brand through a social media ad, a month before making a purchase.

Retargeting 52

Retargeting Brand Awareness Conversion Ad Click 52

Digital Remedy

OCTOBER 2, 2023

Our digital media solutions support the unique goals of all our local partners—retailers, venues, dealers, franchisees, agents, and more—whether it’s to boost brand awareness or drive store/dealership traffic. From national to proximity-based targeting, we have the power to get as granular as your brand needs.

Agency 105

Agency Retargeting Real Estate Pop-Up 105

MNTN

APRIL 18, 2023

Tools including social media, digital ads, and Connected TV (CTV) let you create multiple messages that appeal to people at different stages of their buyer journey. Retargeting Ads A retargeting ad is aimed at people who have previously visited your website. Here are 10 of our favorite 1. Add reviews and ratings to your website.

Retargeting 52

Retargeting Marketing Education Audience 52

MNTN

FEBRUARY 6, 2024

Over-the-top (OTT) advertising refers to the delivery of ads via streaming media services that are directly offered to viewers over the internet, bypassing traditional cable, broadcast, and satellite TV platforms. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet.

Advertising 98

Advertising Retargeting CPA Audience 98

Martech Series

SEPTEMBER 16, 2022

Some valuable startups such as social media company Bytedance with its platform Douyin and Tiktok have already amassed a valuation of $140 billion. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices. In 2012, social media was a hype.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Adtaxi

APRIL 7, 2022

More companies invested in digital strategies (such as web optimization and digital media and search) as opposed to traditional marketing (like event marketing) in 2021, so if digital hasn’t played a big role in your marketing efforts before, it should now. From there, determine how much of that percentage will go toward digital marketing.

Marketing 77

Marketing Retargeting Click Through Rate Brand Awareness 77

Digiday

JULY 7, 2022

While paid social media advertising has been the crown jewel in many marketing budgets, jewelry company Ring Concierge is bullish on an organic strategy. I don’t think there’s going to be much of a choice but to lean in on the organic aspects of the social media platforms.”. Wegman declined to outline specific details.)The

Media 65

Media Retargeting Retail Brand Awareness 65

MNTN

JULY 25, 2022

Since buyers are more informed than ever, it’s important to use the right strategy to stand out from the competition, build brand awareness, and convert new customers. Demand generation marketing is a strategy used to build and strengthen your brand awareness. What is Demand Generation? What is Lead Generation?

Brand Awareness 52

Brand Awareness Retargeting Audience Education 52

MNTN

AUGUST 25, 2023

Upper Funnel vs Lower Funnel Marketing In the upper funnel, your main goal is to grow brand awareness and build trust with your audience. This stage is about introducing your target audience (those that you think will be most interested in your product or service) to what your brand has to offer.

Conversion 52

Conversion Retargeting Marketing Brand Awareness 52

MNTN

DECEMBER 5, 2023

Commonly used interchangeably with the term Connected TV (CTV), OTT involves streaming video content through applications and media services via the internet without the need for a cable box or satellite. OTT retargeting is particularly useful when you place your streaming ads in the middle of content. billion users.

Audience 52

Audience Retargeting Entertainment Brand Awareness 52

AdvertiseMint

OCTOBER 19, 2023

Impressions act as a foundational metric in the advertising and marketing niche, offering businesses a starting point to measure brand awareness and campaign performance. Brand Awareness: Impressions serve as an initial touchpoint for measuring brand awareness. Not necessarily.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Smart-Hub

MARCH 19, 2024

Most likely, you have encountered content recommendation widgets after finishing reading the article and in-feed promotional posts on social media — these are native ads as well. For the same reason, native ads help marketers drive brand awareness. Enter any search query in Google, and you will see them, too.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

MNTN

APRIL 9, 2024

In marketing, a “touchpoint” is any interaction a customer has with your brand — literally, a point at which they touch your business. This could be anything from seeing your logo on a billboard or a storefront to clicking a digital ad on social media. Emails Email is a versatile touchpoint.

Marketing 52

Marketing Brand Awareness Communications Impressions 52

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Retargeting. Want to see some proof?

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Martech

OCTOBER 13, 2023

Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. When customers are out in the world and see out-of-home displays, awareness grows and they take actions like checking out a website on their phones. Brand data.

Demand Side Platform 120

Demand Side Platform Media Retail Retargeting 120

Digiday

AUGUST 30, 2022

Given its limited budget, Facebook was narrowed from a brand awareness channel to a way to retarget customers, per the CEO. Brands are increasingly nervous about their media investments ahead of a potential recession, said Shalanna Clark, head of marketing at Code3 digital marketing agency.

SEO 53

SEO Brand Awareness Marketing Retargeting 53

Smart-Hub

DECEMBER 1, 2021

These behaviors could include actions like visiting a website, clicking on a button, viewing a specific social media profile, liking a post, watching a video and so on. Create retargeting campaigns. Another feature one must learn how to use is setting up strong retargeting campaigns. Here’s how that might look like.

Retargeting 52

Retargeting Entertainment Conversion Rate Brand Awareness 52

Basis

OCTOBER 18, 2022

“Convenience,” “delivery speed” and “friend/family recommendations” are next up on the list behind “price,” and while friends and family are important in the decision process, shoppers will also rely on ads, websites, and social media to gain ideas and find sales and deals. – Kara Klein | Director of Client & Media Services.

Advertising 64

Advertising Retargeting Education Retail 64

Basis

JULY 14, 2023

Rising interest rates and the microchip shortage continue to put pressure on the industry, but there are differences from this time last year that should deliver more advertising investment: vehicle availability is improving , and new electric vehicle brands, models, and tech are fueling massive buzz for the industry as a whole.

Advertising 52

Advertising Shipping Retargeting Education 52

MNTN

JUNE 28, 2023

With CTV, we can offer them a personalized experience with targeted ads, similar to the ones we already serve with search and social media. Retargeting Retargeting is essential for keeping potential customers engaged throughout their shopping journey. Whether it’s because 74.2%

Retargeting 52

Retargeting Conversion Audience Conversion Rate 52

Digiday

JULY 28, 2022

As more people are working from home, subscription-based pet healthcare startup Fuzzy, is leveraging direct mail to reach those people and ultimately boost brand awareness. At present, Fuzzy’s strategy is to send direct mail advertisements on a monthly basis, reserving daily ads for retargeting interested shoppers.

Healthcare 57

Healthcare Retargeting Brand Awareness Communications 57

Digiday

SEPTEMBER 2, 2022

Babycare brand Coterie has rolled out its first out-of-home campaign, looking to get in front of parents and families venturing back outside now that Covid-19 restrictions have been lifted. Efforts included art installations around the city to catch the attention of parents with OOH partner Quan Media Group.

Brand Lift 61

Brand Lift Advertising Marketing Retargeting 61

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. of total digital media ad spend. Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Ad spend on the channel is projected to hit $29.5 Looking for more?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

Digital Remedy

JUNE 27, 2023

Don’t underestimate the value of a holistic media strategy. This includes understanding the key performance indicators specific to your brand, or your client and their campaign. Discover brand-relevant behaviors, track searches and engagements, and apply limitless look-alike segmentation to boost ROAS. Creative matters!

Brand Awareness 52

Brand Awareness Machine Learning Retargeting Audience 52

Digital Remedy

NOVEMBER 1, 2022

Equipped with research on 2022 holiday shopping trends and insights, you can beat economic challenges this season and optimize your holiday media buying strategy. Shopping Trends to Be Aware of During the 2022 Holiday Season. Get a Headstart on Planning and Media Buying. Improve Your Media Buying Strategy With Digital Remedy.

Shipping 52

Shipping Brand Awareness Retargeting Retail 52

Digital Turbine

JULY 11, 2022

When our phone habits have us “glancing” at our phones seemingly every minute or more, something that helps us easily and quickly discover the content and media we love is something that would save us time and, thus, allow people to spend less time on their phone.

Brand Awareness 52

Brand Awareness Retargeting Audience Mobile Ads 52

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Consultants fine-tune your online presence and boost brand awareness. billion by 2026.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Brid.tv

MARCH 21, 2023

Display advertising is a form of online advertising that uses text-based or visual ads that usually include a CTA (in some form) to prompt a specific action or increase brand awareness. They are most commonly used in programmatic advertising , as they are easy to customize and have excellent retargeting capabilities.

Display Advertising 52

Display Advertising Rich Media Banner Advertising 52

MNTN

AUGUST 1, 2023

Appealing to buyers in the beginning stages of their journey helps you build your brand and solidify your reputation. For example, if you’re running a lead generation campaign on social media, you might offer access to a webinar or a gated piece of content to anyone who signs up for your newsletter.

Marketing 52

Marketing Retargeting Conversion Audience 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. million media budget. It was voted the most-liked campaign in Cannes and assigned a 91% (exceptional) brand score by the research firm System1.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Basis

MARCH 14, 2023

CTV media fragmentation results in inordinate amounts of time spent on the low-value, manual tasks necessary to cobble together data and holistic insights from many disparate media sources. of total digital media ad spend). billion by 2024 (a whopping 10.2%

Advertising 77

Advertising A/B Testing Audience Viewability 77

Basis

JANUARY 24, 2024

Bigger and better-known universities that already have some brand recognition, as well as more funds for marketing, should focus more on upper funnel platforms such as CTV and social media (especially TikTok !) to maintain their brand recognition.

Education 52

Education Advertising Marketing Cookies 52

AdvertiseMint

OCTOBER 13, 2023

Unlike regular brand ads, direct response talks directly to buyers. It uses emails, social media, TV, and more to drive specific actions quickly. It’s a type of marketing that works across media, old and new. Funnel branding awareness into direct response. And why they get people responding quickly.

Marketing 52

Marketing A/B Testing Retargeting Conversion 52

MNTN

JANUARY 13, 2023

Advertising may often feel like a lofty brand awareness play straight out of Emily in Paris. It’s often relied on by smaller brands that don’t have robust budgets to test both performance and brand awareness (the type of advertising that isn’t tied directly to outcomes). Plan Your Brand Positioning.

Advertising 52

Advertising CPA Marketing Brand Awareness 52