InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Smart-Hub

AUGUST 23, 2023

The Economist used data from their website, including floodlight tags, which allowed the creation of retargeting lists of previous users and in-market segments. Results The results of The Economist’s programmatic advertising campaign were impressive. million media budget.

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

AdvertiseMint

OCTOBER 19, 2023

Digital advertising is lightning fast. On social media platforms, YouTube, and search engines. What social media platforms and search engines do they use daily? Search Engine Advertising We all turn to search engines like Google when we need to know something or find something online.

Advertising 52

Advertising Pop-Up Display Advertising Native Advertising 52

Single Grain

APRIL 12, 2023

Effective advertising strategies require a solid understanding of your target audience, defining your advertising objectives, selecting the appropriate digital channels (such as social media, search engines , email or display advertising), creating persuasive ad content, and measuring the success of the campaign.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. Want to see some proof? Advanced reports.

Brand Awareness 91

Brand Awareness Audience Retargeting eCommerce 91

Single Grain

APRIL 24, 2023

Buzzvil applied its lock-screen advertising method to create a highly visible and engaging ad campaign for the airline: The lock-screen ads featured stunning imagery of the airline’s destinations and offered users the opportunity to book a flight directly from their lock screen. Buzzvil analyzed the 5.4

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

AUGUST 3, 2023

billion USD: This year, display ad spend is expected to surpass search advertising. Therefore, advertisers should also expect to increase their display ad spend in 2024. A few things, such as: Video advertising still dominates, though newer formats are becoming more popular. Which apps should advertisers invest in?

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52