Digiday

OCTOBER 15, 2023

With so many changes and challenges, the playbook for marketers and advertisers in the space has been upended. As homebuyers and renters feel the squeeze, both Opendoor and Realtor.com are retooling their media mixes to maintain brand awareness. Opendoor is on a mission to become a nationally recognizable brand.

Brand Awareness 87

Brand Awareness Real Estate Marketing Media 87

Digiday

JUNE 6, 2022

Some marketers are retooling the way they think about ads on Meta-owned Facebook and Instagram, aiming for brand awareness rather than immediate sales. While those same marketers are still diversifying their social media ad spending, they’re also rethinking what their ad dollars on Facebook and Instagram can do. (At

Brand Awareness 71

Brand Awareness Marketing Advertising CPM 71

Martech Series

SEPTEMBER 6, 2022

GumGum , a contextual-first global digital advertising platform, has announced that multinational software company, SAP , has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity TM , to significantly boost brand awareness.

Brand Awareness 86

Brand Awareness Audience MarTech Cookies 86

Adweek

NOVEMBER 14, 2023

To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads.

Brand Awareness 244

Brand Awareness Food Agency Media 244

Martech Series

OCTOBER 14, 2022

For example, to stay ahead of the curve, Tesco started its bold Christmas social media campaign in July. Although Christmas advertisements are now a significant part of the holidays, businesses should reconsider how they can use field marketing to add a personal touch and connect with their customers. People Buy From People.

Brand Awareness 87

Brand Awareness Marketing Communications Retail 87

Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. It is Aaron’s mission to enhance its brand awareness and get customers to either head out to the store or visit its website and make a purchase.

Brand Awareness 58

Brand Awareness Electronics Audience Education 58

Martech Series

JUNE 23, 2022

Since its introduction in 1939, television has been a prominent advertising tool for marketers, and it’s one of the best ways to reach out to customers. In the realm of advertising, television has also been a mainstay. Advantages Of TV Advertising. Consumers also interact with it more than they do with other media.

Media 99

Media Advertising Marketing Audience 99

Martech

APRIL 19, 2024

Even with new channels and new tactics entering the fray on a regular basis, the debate around how to do lead gen rages on, including on social media channels. And social media is a good place to start if you’re looking for consumers who are thinking about researching and buying products. There were more than 1.1

Media 109

Media Marketing Machine Learning MarTech 109

MNTN

JULY 25, 2022

A new report has just revealed that more than half of advertisers using Connected TV are expected to increase their spend through this channel, with an average increase of 22%. Ultimately, Connected TV can be a powerful tool for reaching new audiences and driving performance, and it looks like advertisers are taking notice.

Media 98

Media Advertising Brand Awareness Audience 98

Martech Series

OCTOBER 7, 2022

StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. DOOH includes billboards, wallscapes, and posters seen while “on the go.”

Media 92

Media Advertising Brand Awareness Entertainment 92

Banner Flow

APRIL 28, 2022

Achieving marketing excellence for a brand now demands the involvement of social media advertising. billion social media users in January 2022 – equating to 58.4% Therefore, it’s little wonder that worldwide social media ad spend is set to hit $173,988 million in 2022, according to Statista figures.

Advertising 52

Advertising Media ROI Brand Awareness 52

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 59

Brand Awareness Pop-Up Food Media 59

Digiday

JUNE 28, 2022

Packed Bowls is one of over 20 food brands that Nextbite has partnered with, including Lucky Dragon, The Big Melt and Monster Mac. As Nextbite boosts its own brand awareness it also helps get the word out for the delivery-only brands that use its services which may make partnership more attractive to these brands.

Brand Awareness 53

Brand Awareness Pop-Up Food Media 53

Martech Series

JULY 7, 2022

Beacon Media + Marketing has released a guide on how to measure healthcare marketing ROI. Marketing requires several methods to ensure brand awareness and convert clients. Some marketing strategies, such as digital paid advertising, can boost numbers quickly. Deciding what platforms and placements to spend the money on.

Healthcare 86

Healthcare ROI Brand Awareness Marketing 86

Basis

JANUARY 24, 2024

Over the past several years, digital advertisers have grappled with widespread signal loss due to a variety of factors, including Apple’s App Transparency, new digital advertising regulations , and increased privacy demands from consumers. What are the top considerations for B2B advertisers as we move towards a cookieless future?

Advertising 83

Advertising Marketing Cookies Brand Lift 83

Playwire

OCTOBER 1, 2023

Key Points The metaverse offers immersive advertising experiences, from high-impact media that captivates users to seamless in-game video ads. Rewarded videos boost user engagement by offering in-game rewards, while dynamic in-game display ads and billboards enhance brand awareness and visibility.

Advertising 52

Advertising Brand Awareness Video Ads Media 52

AdvertiseMint

MAY 16, 2023

In recent years, organic social media exposure has experienced a noticeable decline, presenting challenges for businesses aiming to reach their target audience effectively. Consequently, companies are turning to paid advertising to amplify their reach and achieve their growth objectives.

Media 97

Media Brand Awareness Audience Conversion 97

MNTN

MARCH 19, 2024

It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? What is Programmatic Advertising?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. Consistency is key when it comes to building brand awareness and engaging with your audience. Please list four KPIs and keep answers simple.

Media 59

Media Retail Conversion Rate Audience 59

MNTN

OCTOBER 19, 2023

This week, I took a trip to New York to revel in my Employee of the Month status attend Advertising Week. Performance: How CTV’s Technology Drives It Of course, the highlight of Advertising Week was my favorite performance channel: Connected TV. So what does this mean for advertisers? Because who wants to watch a boring ad?

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Martech Series

JULY 14, 2022

Rising Investment in CTV Advertising Fueled by its Ability to Precision Target and Achieve Full-funnel Objectives. The survey reveals that investment and optimism for CTV advertising are already high and continuing to rise fueled by its ability to precision target and achieve full-funnel brand goals.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

JUNE 5, 2022

Over the last year, direct-to-consumer period care brand Viv has focused marketing efforts on TikTok, using the platform to boost brand awareness and educate consumers about how to use their menstrual cup. It is unclear what sales were prior to TikTok and what they are now as the brand did not share those figures.

Brand Awareness 55

Brand Awareness Conversion Education Affiliates 55

Spoton Digital Media

JANUARY 12, 2022

Millions of people use at least one social media platform every day -- many of them use it for a few hours a day. If your brand is trying to reach new customers, social media platforms are THE place to get in front of eager audiences. Many brands already know this and have a solid social media management strategy in place.

Media 52

Media Advertising Click Through Rate Audience 52

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Advertising is used to promote a brand, service, product, or offer. Right from the year 1994 when the first display ad was showcased till today, this kind of advertising has evolved. Display advertising has matured through different stages.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Digiday

OCTOBER 10, 2023

In the meantime, while the industry still waits for the return of scripted television shows, JCPenney began advertising around live sports. “As As we looked at the broader media landscape, customers, consumers, viewers continue to engage in live viewing of sports and sports events,” said Bill Cunningham, vp of marketing at JCPenney.

Media 84

Media Brand Awareness Retail Marketing 84

Banner Flow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. However, the best social media examples consist of several elements easily transferred to your own creative campaigns. What is a social media campaign? What social media campaigns are featured? Buzzfeed “Tasty”.

Media 52

Media Advertising Audience Food 52

Digiday

MAY 17, 2023

In light of the digital boom, online advertising costs have gone up and data privacy initiatives have obscured measurement, rendering the current digital ad landscape expensive and murky. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Advertising 74

Advertising Marketing Brand Awareness Audience 74

Digiday

APRIL 3, 2023

Digital OOH ads have taken off this year across brands of varying categories, including women’s health care brand Tia, productivity app Notion , and Joah Beauty , all of which plan to incorporate outdoor advertising into their media mix this year. OOH ads generated $8.6 billion in revenue in 2022, an increase of 20.7%

Brand Awareness 50

Brand Awareness Audience Advertising Media 50

Ad Monsters

DECEMBER 20, 2023

Digital media experts expect a slight ad spend slowdown heading into next year, but a DoublVerify survey predicts that retail media networks will grow significantly in 2024. While GroupM and others are forecasting a modest slowdown in advertising spending next year, one channel will see a sizable bump: retail media.

Retail 59

Retail Media Brand Awareness Ad Space 59

Spoton Digital Media

OCTOBER 20, 2023

But in times of change, it’s important to remember not to make impulsive or knee-jerk reactions — especially when it comes to your marketing and advertising. Let’s consider what may happen when you turn down — or turn off — your marketing and advertising. What Happens When You Cut Your Marketing and Advertising Budget?

Advertising 90

Advertising Marketing ROI Brand Awareness 90

Digiday

JANUARY 29, 2023

And media buyers say there’s actually a chance they’ll succeed at that, for a few reasons. For one, investment execs at media agencies say prime-time linear TV (not including live sports) is most vulnerable to losing dollars to in-cinema ad firms. But I think we don’t want to step away from being about brand awareness.”

Video Ads 62

Video Ads Media Advertising Brand Awareness 62

Martech Series

FEBRUARY 6, 2023

Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform. Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity.

Media 91

Media Brand Awareness MarTech Conversion 91

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Demand Side Platform 52

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content.

Brand Awareness 127

Brand Awareness ROI Entertainment Ad Tech 127

AdvertiseMint

MAY 17, 2023

In fact, a study by TikTok found that businesses that use TikTok ads see an average of 300% increase in brand awareness and a 200% increase in website traffic. With over 1 billion active users and engaging content, businesses have increasingly turned to TikTok for advertising opportunities.

Advertising 64

Advertising Click Through Rate Brand Awareness Audience 64

Clearcode

MARCH 23, 2023

Technological advancements in the advertising and marketing industries, changes in consumer behavior and the need for retailers to increase revenue has given rise to retail media. In this article, we take a closer look at what retail media is, examples of it, and the retail media network (RMN) environment.

Retail 59

Retail Media eCommerce Audience 59