Advertising First-Party Cookies Media Retargeting 
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. What Are First-Party Cookies? Placed through scripts or tags, they are usually used for advertising.
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.
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Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Clearcode
JANUARY 26, 2023
The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. The Google ad markup can allow a third-party cookie to be placed.
Ad Monsters
NOVEMBER 16, 2022
He came to Publisher Forum Nashville to share what he’s learned with other publishers and how he’s used that knowledge to prepare his media brands for the cookieless future. . The third-party cookie helps buyers serve people personalized ads. It could be things like viewability or contextual categories or audience segments.”
Adtelligent
MARCH 12, 2020
In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?
Single Grain
JANUARY 15, 2024
Third-party cookies are tracking codes placed on a website visitor’s computer by a website other than the one they are currently visiting. These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites.
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