Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. What Are First-Party Cookies? Placed through scripts or tags, they are usually used for advertising.
VideoWeek
JUNE 1, 2023
And a significant part of this has been fleshing out capabilities which let advertisers target audiences based not just on ITV’s own viewer data, but using second-party and third-party data too. ITV has leaned heavily into advanced targeting and measurement capabilities for ads run on ITVX, its newly rebranded streaming service.
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Clearcode
JANUARY 26, 2023
The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. The Google ad markup can allow a third-party cookie to be placed.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.
Adtelligent
MARCH 12, 2020
In the Chromium blog article, director of Chrome Engineering Justin Schuh encourages advertising companies, publishers and other browsers to solve the challenges collectively. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?
Ad Monsters
NOVEMBER 16, 2022
Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. He made it his goal to try and improve the value of his inventory.
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