Advertising First-Party Cookies GDPR Retargeting 
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. What Are First-Party Cookies? Placed through scripts or tags, they are usually used for advertising.
Clearcode
JANUARY 26, 2023
The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. At the center of this are third-party cookies and their demise in popular web browsers. How Are Third-Party Cookies Created?
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Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.
Adtelligent
JULY 1, 2020
Recently we wrote about 3rd-party cookie elimination from Google Chrome. Third-party cookies designed for cross-site tracking and ad serving have played an essential role in digital advertising for over 25 years. What Should Adtech Know About User Identifier For Advertising. billion in 2022.
Single Grain
JUNE 25, 2021
In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. What Is the Privacy Sandbox?
Single Grain
JANUARY 15, 2024
Third-party cookies are tracking codes placed on a website visitor’s computer by a website other than the one they are currently visiting. These cookies are commonly used for advertising and tracking purposes, allowing advertisers to track user behavior across multiple websites.
Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating. What’s Happening With Third-Party Cookies?
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